Wanda Plaza Presents Experiential Format

"In the first half of this year, the number of Wanda Plaza opened in the whole country has reached 72. By the end of the year, it will reach 85. In 2014, the number of opening of Wanda Plaza will reach 109, with a property area of 23 million square meters. It will become the first real estate business in the world. Wanda business annual meeting organization leader said, with the continuous rapid development of Wanda Plaza, Wanda Plaza brand cooperation talks this year at Wanda Commercial annual conference is expected to exceed the previous level in terms of depth and depth.

It is understood that the layout of Wanda Plaza in the three or four tier cities and sub centers of big cities will open up more brand resources, while the introduction of fast fashion brands will become the latest help of Wanda Plaza.

　　 Over 100 seats Wanda Plaza Brand is king

"Wanda Plaza can guarantee quality at the same time of rapid expansion. The more important thing is that we accumulate a large number of high-quality brand resources." The director of the Wanda business annual meeting organization said.

For example, he said, UNIQLO has opened more than 1000 stores in the world, and has opened more than 200 stores in mainland China, of which 44 have already opened in Wanda Plaza, and nearly 1/4 stores are in Wanda Plaza. With the development of Wanda Plaza in the future, they will continue to follow.

It is reported that in the Wanda Plaza's investment brand store, there are more than 4000 well-known brands both at home and abroad, and there are more than 2000 cooperative companies throughout the year.

The official said, "the whole brand business resource is the core resource of the shopping center development. The situation of the brand reserve library can represent the most advanced trend that the shopping center can achieve. Brands need to be updated at any time. In addition to the existing ones, there will be more new products every year. This brand reserve will ensure the leading position of the industry.

He said, "this May ICSC global business fair in Las Vegas is concerned about the new fast fashion brands, such as the A&F brand. It has reached a cooperation intention in the United States. It has a history of more than 100 years in the United States. It is known as the first fast fashion brand in the United States. It is the most popular brand among American college students. It has been very popular in recent years."

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The survey shows that young people are not loyal to brands, which poses new challenges to shopping centers based on stable brand investment. "Therefore, we need to constantly introduce brands that can lead the new trend, maintain the shopping center's shopping trend, and at the same time ensure the quality, in line with the needs of the current white-collar workers." The person in charge said.

Not only Fast fashion Brand, Wanda Plaza also has new ideas for supermarket categories.

In most shopping centers, they are basically WAL-MART, Carrefour and Tesco, which are all the same. Now, with the emergence of many new "boutique supermarkets", they are better able to meet the needs of the current urban population. They are also concerned and introduced by Wanda Plaza, such as Huarun's "V+ City supermarket", because it will provide pollution-free green food, and the quality is more in line with the living population in urban areas.

　　 The experience type of Wanda Plaza

For the traditional shopping center, in the face of the impact of the electricity supplier, the general strategy is to change the experience shopping mall route.

According to the China Federation of Commerce statistics, the total retail sales in 2012 amounted to 20 trillion yuan, of which retail sales accounted for 13%~14% of experiential formats. "Experiential format is not just an experience, but also a consumer power." Wanda Commercial real estate research department general manager said.

He believes that Wanda Plaza can still maintain the leading position in the impact of the electricity supplier, but also because the experience format is better.

At present, Wanda Plaza has experienced experience in catering, children, home and so on. In addition, Wanda Plaza also put forward a "quality experience", introducing famous brands at home and abroad, bringing customers a kind of "shopping" mentality, such as jewelry, watches and so on, which are close to some white-collar workers.

For example, the example of the general manager, such as the life experience of Chengdu Taurus Wanda Plaza, is very rich, and the category of life accounts for up to 42%. The emergence of this category of brand business is actually considering the positioning of Wanda Plaza as a quality life.

Secondly, Wanda Plaza is unique in catering experience. Apart from introducing famous restaurants and theme restaurants, it will also introduce popular restaurants in different regions to other regions.

stay Clothing brand On the whole, the homogenization of the actual shopping centers is more serious. We notice this problem, so we will make a distinction in the area. For example, the three or four tier cities still need these brands, Wanda Plaza will not give up, but also pay great attention to the new brands in the world.

"It has been said before that Wanda Plaza should eliminate the clothing format, but it is actually not an elimination, but a consideration on the management of the clothing industry. On the one hand, we will shift some clothing brands to our Wanda Department store. On the other hand, we can design the clothing type experiential combination stores and flagship stores on the empty venues, such changes can make the category more concentrated, reducing clothing single stores, and it is a more perfect shopping experience for consumers." The general manager said.

　　 Deep plowing three or four line cities

It is understood that by 2014, Wanda will set up about 109 Wanda Plaza, and will open more than 20 Wanda Plaza in 2015, and some brands will sign a cooperation agreement ahead of time with the Plaza opened in the future.

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It is worth noting that Wanda Plaza does not gathers the so-called "urban core area", but chooses the site according to the convenience of transportation, the number of resident population and the surrounding industry status. This helps Wanda Plaza avoid being blindly embarked on the road of the city center.

The general manager said that many developers were trying to break the core resources, which led to the saturation of many cities. For example, the new urban complex of Shenyang will reach 100, while Chengdu plans more, so many so-called city shopping centers are very inconvenient in transportation and parking.

At present, the location of Wanda Plaza in large cities is mainly based on the government's planning to choose the sub center of the city, such as Beijing Tongzhou Wanda Plaza, Shanghai Hongqiao Wanda Plaza, Baoshan area and so on.

At the same time, along with the development of urbanization in China, more three or four line cities will have the demand of shopping centers, and the purchasing power is also considerable. At the same time, there is still the advantage of lower lot prices. Wanda Plaza accounts for more than 80% of the opening of the three or four line cities and satellite cities, such as Manchuria, Chongqing, Wanzhou and Jiamusi.

In 2015, the number of Wanda Plaza opened for business continued to grow by two digits, and the location was mostly three or four line cities, which spread the idea of "Wanda Plaza to make the city better".

The general manager introduces, "Wanda Plaza represents the direction of development of China's shopping mall -- the architectural design of fashionable atmosphere, spacious and comfortable commercial space, the full experience of international brand and rich personalities, the trend of internationalization and fashion is obvious, leading the market demand, and the business performance after opening is very good. There is no enterprise in the world that can run at a speed of 20 urban complexes a year, and is of no inferior quality. "

In addition, Wanda Plaza will also launch the "smart Plaza" this year to fully launch the Wanda electricity supplier mode and disseminated it to the three or four tier cities. It is understood that Wanda has started and is developing e-commerce, the current Wanda Business Annual Conference in the center of the exhibition area launched the "smart Plaza cooperation negotiation zone", focusing on Wanda electricity supplier's R & D achievements and development plan, has invited intentional cooperation of domestic and foreign brand merchants, e-commerce promotion and other professional service providers to communicate and negotiate business cooperation between Wanda electricity supplier.