Service Providers' Awareness Helps Domestic Fast Fashion Brands Get Out Of Trouble.

< p > with the promotion of urbanization and the expansion of middle income groups, the business opportunities of low price clothing market are gradually showing.

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The fast fashion brands such as China's Semir, < a href= "http://www.91se91.com/news/index_c.asp" > Metersbonwe "P" and H&M, UNIQLO and ZARA have formed a sharp competition pattern.

In fact, the domestic fast fashion brands can only compete in the middle and lower reaches due to their own supply chain and brand influence, and are also subject to the pricing restrictions of H&M, UNIQLO and ZARA.

In addition, the domestic fast fashion brands can only compete by increasing the price and increasing the profits through reducing the cost.

While ZARA has 240 factories in China at any time, domestic fast fashion brands lack bargaining power in factories, and it is difficult to achieve seasonal production.

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< p > it is understood that the development mode of domestic a href= "http://www.91se91.com/news/index_c.asp" > fast fashion brand < /a > is through the order of large agents or dealers in the early stage of order production.

Flexibility in design and flexibility in production make it difficult for fast fashion brands to be "fast" in fashion.

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< p > eliminate the "fast" gene, the domestic fast fashion brand or walk the development route of "a href=" http://www.91se91.com/news/index_c.asp "UNIQLO" /a ". One of the ideas of UNIQLO is to make clothes that everyone can wear, and also has the clothing warehouse as the name.

The domestic fast fashion brands have a clear positioning for themselves, that is, fashion groups less than 30 years old.

UNIQLO's consumer group has a very long age span, which really enables consumers of every age group to wear them.

This road is not easy for domestic fast fashion brands.

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Based on this, Semir, one of the fast fashion brands in China, is expanding its channel at this stage by purchasing P.

Not long ago, Semir clothing, which had been seeking to develop high-end high-end clothing brand business, finally made a substantial step. The company intends to acquire 71% of the holding power of Ningbo zhe Mu sang holdings limited by its own capital of about 2 billion yuan. The latter has a "GXG" and "gxg.jeans" brand which has channels and customer groups. There is no doubt that GXG has a good high-end market relationship.

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< p > a valuable data shows that Wang Jianlin, chairman of Wanda, has set up a brand Library in order to prevent corruption in Wanda shopping center. Wanda has developed more than 85% of its brand from every brand new store.

According to Wanda investment mode, if a brand wants to enter Wanda, it needs to go to Wanda's brand library first before it can have access to Wanda.

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< p > Semir needs to know Wanda when it enters the brand library. GXG can help Semir do this.

That is to say, GXG has already made the way, just help Semir introduce it.

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< p > for international fast fashion brands to enter high-end shopping malls is much simpler. The international fast fashion brand itself is in this brand library, and belongs to the high quality brand.

Especially in the newly opened shopping malls, the largest and best location of the store has the right of priority.

That is to say, when the domestic fast fashion brand Semir curve rescues the market, the international fast fashion brand UNIQLO has been able to go straight to the point.

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< p > Sun Ruizhe, vice president of the China Textile Industry Association, once said that the division of labor between the global textile and garment enterprises is becoming more and more specialized. This trend further compresses the profit margins of China's domestic textile and garment enterprises. Only by changing the product manufacturers to buyers and service providers, can the one-stop service be able to grasp the mainstream of the supply chain and gain greater profits.

This is precisely to the domestic fast fashion brand pointed out a way out.

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