Cheng Zichao, A Boss Who Was "Forced".

Persistent entrepreneurship from 2000 yuan to ten families clothing store

Cheng Zichao is a simple rural child. After graduating from University, though he finds some enviable job, his meager salary can not meet the needs of life. By chance, Cheng Zichao came into contact with the clothing business. Cheng Zichao, who has overcome many difficulties, has proved that he had made the right choice in five years.

How can they start selling clothes? Cheng Zichao laughs at being forced out. Cheng Zichao's yearning for a change is a meager salary and a rigid mode of work. Just when Cheng Zichao was bored, opportunities came quietly to him. At that time, Cheng Zichao worked part-time as a tutor. One of his students happened to be in the clothing business. With this opportunity, Cheng Zichao went to work and followed the student's parents to learn how to do the clothing business.

In 2005, Cheng Zichao started the first step of his own business. He opened a clothing store on the streets of the local city. Although the site he chose was only a road vegetable farm, Cheng Zichao was able to capture the potential business opportunities on this road. The location is good, the flow of people is large, and there is not a clothing store on the whole road. For the first time, Shen Qikun invested $2000 in savings.

Because of lack of experience, Cheng Zichao entered the clothing of more than 1000 yuan at a stretch, but he could not sell it, and finally he was forced to deal with it at a loss. But as time went on, Cheng Zichao explored some ways. Cheng Zichao found in his daily operation that the customers of this road were mainly middle-aged and old people, and they shifted their business direction to middle-aged and elderly clothing. Because of the exclusive operation, the clothing is good and inexpensive, and the business in the shop is getting better and better. Every day, when I buy vegetables, my aunt and aunt like to visit Cheng Zichao's shop. In this way, Cheng Zichao's shop has created its name in this obscure area.

When the store is on the right track, it earns more than a couple of times a month. So in 2007, Cheng Zichao ignored his family's objection and resolutely resigned and went into the fashion business. "We treat customers like the aunt and aunt at home." this is Cheng Zichao's position on his clothing store. He also grasped the psychology of the middle aged and the elderly in pursuit of fashion. clothes Characteristics are positioned as "fashion, practicality and characteristics". This really wins a good reputation for clothing stores. In just five years, Cheng Zichao has opened 10 chain clothing stores and has a loyal customer base.

Cheng Zichao warned young people who want to start a business: they must have dreams and be diligent and persistent in order to create their own sky.