The Nineteenth China International Home Textiles And Accessories (Qiu Dong) Exposition

< p > Tu Xiaoqing is known as "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "in Shanghai home textile design world. She admitted to reporters that she had not visited the home textile exhibition for two years, mainly because the design and updating of foreign exhibitors brand were less in recent two years, which is directly related to the general economic environment.

When she said this sentence, it was the reporter who came to Shanghai with great interest. For the first time, she interviewed the nineteenth China international household a target= "_blank" href= "http://www.91se91.com/", which was held on the eve of the textile and /a products and accessories (autumn and winter) exposition in Shanghai Pudong NEW International Expo Center.

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< p > < strong > is not so good and not so bad. < /strong > < /p >

< p > Tu Xiaoqing's words did not affect journalists' interest in this home textile exhibition. For journalists, it is the most important thing to know the truth of an industry.

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In the morning of August 27th, reporters arrived at the exhibition site early in the morning. Because this is the first interview, the reporter decided to follow Wang Tiankai, chairman of the China Textile Industry Federation, and study while interviewed. P

The China International Home Textiles and accessories (Qiu Dong) Fair occupies 12 W1-W5 (E1-E7) in Shanghai New International Expo Center, with an exhibition area of 138000 square meters.

Before President Wang Tiankai went to a booth, the first question he asked was, "are you all right now?"

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< p > more or less journalists have known about China's home textile brands and home textile industrial clusters, which are distributed from E1 to E7.

Among them, E1 fabric boutique Museum, concentrated on the display of domestic high-quality decorative cloth and sand, every exhibitor can be regarded as the leader of domestic decorative cloth art.

For example: walthay, Acer, and heart, Otas, Zhong Wang, Ke Lida, Zhi Da, Yuan Zhicheng, Zhonghua, Hengye times, Han Po, Kimberly, wkman, Bi ya, Ya Shi Ju, Central Asia, Maya, Shengli, ombolai, Changhua, Xin Bao Lai.

E2 high-end design fabrics Museum, mainly composed of high-end overseas agent brands, including Yada, Youyi fashion, estrange, Jin Po Xiang Qi, Bao Sheng Hua Ting, Hong Mei, Meiyuan, MI Shu and so on.

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< p > there are several home textile industrial clusters in the exhibition hall from E3 to E7. Among them, Tongxiang is the largest one.

This time, apart from the E7 exhibition, they also held live shows and cocktail parties.

According to the press interview, Tongxiang home textile produces about 300 million meters of decorative cloth annually, accounting for about 10% of the total output of the country. The annual output of all kinds of silk floss is about 30000000, accounting for about 10% of the total output of the country. The annual output of silk carpet is about about 300000, accounting for 50% of the total output of the country, and the export of silk is about 70% of the country's total.

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< p > for these domestic textile enterprises, the reporters found in the interview that their weaving ability has reached the world-class level at present, but there are still some deficiencies in the latter way. This is the main difference between the domestic textile enterprises and the foreign brands in quality. Of course, the bigger gap is also reflected in R & D capability. These two points are the urgent need for the whole Chinese textile industry to be promoted and the most easy to do.

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< p > < strong > channel becomes the focus of heated discussion < /strong > /p >

< p > there is another easy thing to do, that is, channels.

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At P on August 28th, at 9 a.m., Yang Zhaohua, chairman of the China Household Textile Industry Association, accepted the interview of the press corps. Although he repeatedly stressed that the channel problem is a question that entrepreneurs need to answer, but after repeated questioning by reporters, he still expressed his views on the channel from the macro level.

Yang Zhaohua believes that to some extent, channel construction is brand building. We can not simply talk about the channels of the home textile industry here. In the end, which way is better, such as agents, self run stores, flagship stores, life shops, online sales, even O2O and so on, each enterprise has its own DNA. At present, the only certainty is that the growth of home textiles should not only emphasize the growth of quantity in the future, but should pay more attention to the value added of the brand.

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< p > in Shanghai, there are a number of companies such as Tu Xiaoqing's "a href=" http://www.91se91.com/news/index_c.asp "home textile" /a design company. Large companies with foreign designer members can receive some high-end hotel projects and developers' sample housing projects, and small design companies are more likely to receive some personal customers such as villas and some home decoration customers. Tu Xiaoqing's company is considered to be a middle class. At present, it mainly does some hotel projects, and its customers are stable and belong to the "small fortune".

The relationship between these design companies and Chinese home textile factories is rather complicated. Sometimes it is Party A, ordering the factory, sometimes Party B, and occasionally doing some project design for the factory.

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< p > Tu Xiaoqing explained the channel problems of Chinese textile enterprises in detail.

She believes that many large domestic textile factories in China have been mainly exported for a long time. In recent years, the export market is not doing well. Only a few enterprises have begun to try to sell domestically, and the first window of their domestic sales is to take part in home textile exhibition to recruit agents. However, there are not many successful cases.

There are also some domestic textile brands that have been working hard in the domestic market for many years. They have gained popularity in China. However, the brand is dispersed and the market share is far from ideal.

A survey conducted by the China Textile Association has also confirmed this to reporters. The frequency data of home textile brands sold in 16 key areas of the country show that brands with only one frequency accounted for 72.10% of the total; the frequency of brands that accounted for 2~10 times accounted for 25.20% of the total; the frequency of brands that accounted for 11~39 times accounted for 2.40% of the total; brand frequency appeared 40 times 2, accounting for 0.30% of the total number of brands.

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< p > < strong > effective buyer and capital become weathervane < /strong > /p >

< p > the most impressive impression to reporters is the W1 European Pavilion. "Here, besides professional buyers, most people are looking for the trend of home textiles in the future."

A professional told reporters.

Reporters found that the W1 Pavilion includes "Proposte China Pavilion", Belgium, Italy, Greece, Turkey exhibition group, European exhibition area, European brand agents and so on.

Among them, Proposte is a high-end decorative fabric exhibition in Italy. Since its establishment in 1993, it has maintained the principle of "small scale and high quality", and has strict screening for exhibitors and spectators.

The "Proposte China Pavilion" has 40 ~50 family members from Italy and other top European fabric suppliers, with an exhibition area of 1200 square meters.

What is very interesting to journalists is that "Proposte China Pavilion" adopts closed design, only receives invited buyers, and sets up a registration office.

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< p > reporters understand that the "Proposte China Pavilion" requires only effective visitors.

Because the latest brand of home textile products from foreign brands can easily become the prey of their imitators, therefore, you will find a strange phenomenon in foreign countries. The higher the quality of such exhibitions, the less popular, but the volume of pactions is very large, because the organizers invite all the effective buyers, and arrange different types of buyers to visit at different times, thus ensuring that the exhibition will provide a comfortable exchange opportunity for both suppliers and buyers.

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< p > in addition, at this homespun exhibition, reporters also saw many investors figure, attracted them to come here, apart from the temptation of more and more influential home textile exhibition, more is the strong development potential of the entire home textile industry.

More importantly, once Chinese consumers become mature in the consumer awareness of home textile products, how will this be a huge a href= "http://www.91se91.com/news/index_s.asp" > market < /a > > /p > >