How Does Clothing Store Maximize Profit?
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< p > opening up clothing store to maximize profit; < /p >
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< p > the biggest difference between wholesale and retail is that wholesalers sell a single product with low profits and earn money only through a large quantity of shipments, while retailers sell a single product with high profits but less shipments than wholesalers.
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< p > at the beginning of the shop, most operators did not want to press too much goods, so they would choose only a small part of each commodity as a sample, and gradually understand the market demand of consumers through samples.
If the goods are found to be in great demand, they will decide to replenish the goods because it is relatively safe and risky.
But there is one drawback in this way, that is, when you buy a single product from a wholesaler, no one is willing to give it to you, even if the price is higher than the wholesale price.
In this way, your higher purchase price and profit will inevitably lead to the uncompetitive price of your price, and many customers will give up the purchase, which imperceptibly interferes with your judgment on the market prospect of the product.
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< p > so when you plan to open a store, you need to have a thorough understanding of the needs of the customers, and have absolute confidence in your choice of goods. In the process of stocking, wholesalers give enough sincerity and confidence to get a good wholesale price.
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< p > there is a relatively simple way to determine the amount of purchase, that is, to add up the whole month's business cost of your whole store and divide it into profit margin, and the data is the amount you need to purchase every month.
For example, your total operating cost is 5000 yuan, and the average profit of products sold is 200%, so you need at least 2500 yuan of goods, because 5000/200%=2500.
In that case, you can just balance your income and expenditure.
If you only get 2000 yuan.
If you sell these goods in a month, your profit is only 4000, which is not enough for your expenses.
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< p > the first purchase should choose as many commodities as possible. When you have a certain understanding of the customers, you can lock in certain kinds of products, because the funds are always limited. Only when the funds are concentrated in a limited variety, can you have a large demand for the quantity of individual products, so that the wholesalers can give lower prices.
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< p > when you lock certain kinds of products, the number of individual commodities can be divided into display quantity, inventory quantity and turnover quantity.
The quantity of display is the quantity you put on the rack. The quantity of stock is the quantity of goods stored in your warehouse. The turnover quantity is the actual quantity shipped during the two purchase period.
From the experience of many years of operation, at least every single product must have 3 to maintain a relatively benign turnover of goods.
When you get into a product and sell well, you will need to replenish the product very quickly. This is no longer a matter of time and money.
And when you do not replenish the goods, you have to watch the customers leave with disappointment.
But if you enter 3 pieces of the same product, other products will probably need replenishment during the sale of the 3 products, so that you can replenish the goods at once, thereby improving the replenishment efficiency and saving the replenishment expenses.
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