Mid Autumn + National Day How To Do A Good Clothing Sales Promotion

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< p style= "text-align: center" > > strong > mid-autumn + National Day < a href= "http://www.91se91.com/" target= "_blank" > clothing > /a > shop promotion turns around

< p > Mid Autumn Festival is coming soon, followed by the national day will also come. During the golden age of the year, most businesses are well aware of its way. National Day is the best promotion period. Many clothing stores have begun to prepare for their store sales, no matter from the staff plus class, design posters, planning activities, and so on, ready to work hard, everyone wants to seize the opportunity in this golden week and make a lot of money.

If you don't grasp the opportunity, you will be squeezed out of the clothing store stage.

Therefore, it is wise to grasp the promotion opportunities for holidays.

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< p > maybe many fashion shop owners will think that the two festivals between the Mid Autumn Festival and the National Day are not far away. Sales promotion activities are not very good, but they are not affected at all. And because the two festivals are so close, shopkeepers can also think about whether they can do chain promotion.

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< p > < strong > understand trend analysis. Audience psychology < /strong > /p >

< p > before the Mid Autumn Festival National Day holiday comes, the managers of the clothing store should convene all staff to hold the meeting.

The power of teamwork is very powerful.

After the discussion, we formed a "mid autumn + National Day" long holiday clothing marketing plan, which includes promotion contents and distribution of all personnel.

Such a preparation plan will enable you to start firing on the road of Tuo.

Of course, in the content of the conference, what we should pay more attention to is the fashion trend of the clothing and the psychology of the audience.

How to extract selling points is the direction of everyone's efforts.

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"P > Mid Autumn Festival, what we all advocate is reunion. The clothes can make" Reunion "thematic promotions, mainly for parents and children. Next is the national day. National Day is a good time for consumption. Holidays are long. Guests go to travel in addition to the rest of the things that have nothing to do.

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< p > for example, during the National Day holiday, many friends have plans to add new clothes to the national day. Young lovers have time to take their boyfriends or girlfriends home and see what a href= "http://www.91se91.com/" target= "_blank" > clothes "/a".

There is also to send elders what clothes as a good gift to meet? This is suitable for middle-aged and elderly clothing business.

In addition, autumn has always been the peak of childbirth, clothing owners can also be "fashionable spicy Mom" promotion, and children's clothing, parent child series can be.

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< p > < strong > how to attract sales promotion theme < /strong > < /p >

< p > 1, the theme of direct activities should be based on the maximization of the interests of customers. "/p >"

< p > if the promotion itself is the price of shopping, there is no other gimmick, so we must refine the activity to the best interests created by customers and serve as the theme of publicity.

If the way of cash return is used, it will be more attractive if the "maximum return XX yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX yuan" will be more appealing to consumers.

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< p > 2, cautiously using the theme of violence < /p >.

< p > straightforward is not violence. Some enterprises like to use the word "bottom up", "Craziness" and "1 fold up" in the theme of promotion activities. However, it is important to note that these promotional themes can not only promote consumers' sales, but also consider the sales profits during the activity period and the ordinary sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

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< p > 3, emotional theme is easy to impress customers, < /p >

< p > emotional marketing is recognized by consumers because it can satisfy consumers' specific needs of products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeal in certain aspects, form resonance and establish lasting relationship, and then become consumption habits or brand loyalty.

In fact, it means that the theme should have a certain culture, for example, some enterprises like to use the "dream plan" in promoting the theme.

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< p > 4, the theme of interaction and convening can attract customers less than /p.

< p > "look for..."

Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

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< p > 5, reverse thinking, avoid "get together" < /p >

"P" promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia". During the Mid Autumn Festival and national day, most of the sales promotion themes focus on "national day and mid autumn Festival", which is a serious phenomenon. Although they want to celebrate holidays and celebrate the wind, they are also easily drowned because of their lack of characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

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< p > 6, not only "title party" < /p >.

< p > promotional activities can not just hope to win the title, especially can not fabricate some unrealistic sales promotion themes, and try to flicker customers into the store through some eye catching promotional headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a "bait".

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< p > 7, prepare new product < /p > ahead of time.

< p > before the golden week comes, merchants should prepare new products ahead of time to ensure adequate supply of goods.

From the perspective of taking advantage of the situation, we can strengthen the position of clothing store brand in the minds of consumers.

For clothing stores with limited marketing budgets, good publicity can be achieved with limited advertising and proper launch of new products.

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< p > 8, mining new sales promotion mode < /p >

< p > it is worth noting that the promotion of clothing stores should not be unduly dependent on simple price cuts.

In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of clothing store and affect subsequent sales.

The alternative strategy is to consider increasing the added value of products and adding some services, which can increase short-term sales and do not cause too much negative impact on consumers.

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"P" to develop new uses and guide new consumption habits is a powerful way to excavate sales of clothing stores.

Some ingenious ways of consumption, such as buying clothes, sending dry cleaning, and so on, can often produce unexpected results. These are the innovative models of clothing store marketing.

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< p > how to promote sales is the most effective? < /p >

< p > 1, shopping malls counters: shopping malls are generally two or three line brand clothing, this type of clothing has a large customer base, personally feel that this type of counters to engage in some time to rush to buy better, because during the Mid Autumn Festival, many customers will go shopping, which brings a certain amount of traffic for the mall, if the clothing business is limited sales promotion activities, it is easy to let customers have a "after the village is not the shop" feeling, naturally he will buy.

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< p > 2, senior brand stores: Generally speaking, most people can not afford this type of high consumption products. In view of this, merchants can launch consumption score cards, discounts and other techniques. Some people will consider buying whether they want to buy because of the high price. At this time, if you come to a lot of discount, many potential customers will be attracted.

Any discount is not as good as a discount. A little money is the real thing.

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< p > 3, bulk store: the advantage of the bulk store is diversification. The most suitable promotion during the Mid Autumn Festival is nothing more than thematic promotion.

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< p > 4, men, women, children's wear: this part is not only the need for Mid Autumn Festival, but also suitable for any time. It can buy one get one, buy autumn clothes for summer wear, or cash coupons, which can stimulate them to spend again.

You gave the cash voucher on his hand, and he would never waste it. Invisible to you for this part of the customer < /p >

< p > 5, there is also a common promotion method for most businesses, that is the special price.

Mid Autumn Festival is in the season of clothing season, businesses can attract special popularity, special clothing is summer wear, of course, can increase the number of special autumn wear, so as to attract more people to spend more new autumn clothes.

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After the National Day holiday, due to the psychological fatigue of consumers, there will be a period of low sales (about 15 days or so). Therefore, the shopkeepers should make full use of the National Day holiday to do sales so that they can spend the remaining 15 days safely.

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< p > What are the shopkeepers waiting for? Don't rush to catch up with your big business opportunity of "Mid Autumn Festival and National Day". < /p >