China'S Brand Development Is Learning Management From Korea

"P" despises domestic brands and worships foreigners. Even though the quality of foreign brand products is still problematic, some domestic brands have learned to take an English name and create a "fake foreign brand" registered abroad.

This is in China.

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Less than P, beef imported from abroad should be sold as a local brand. This is in Korea.

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< p > Koreans are famous for supporting their brands.

Take Korea automobile as an example, the rapid development of Korean automobile industry is closely related to the support of the government and the people.

It is said that the streets in Korea are basically made in China, and there are few foreign cars.

This kind of speech or exaggerated words, but the Korean people's habit of "believing in themselves" has set up the brand of "Korea" in their hearts, believing that Chinese goods support domestic products and help Chinese goods go to the world.

There is a Korean working in China, although people in China, but the "domestic goods" brand awareness of consumption is very strong.

Buying a cell phone basically is Samsung or LG, the car tires want the Kumho tires of Korea, and take the plane as far as possible.

Looking back at us, most of the taxis on Beijing Street are Korean modern cars.

A few years ago, the author of Beijing landscape Jiahe Sun Wenguang contacted a three line city entrepreneur. At the table, the entrepreneur said he was wearing k-boxing, and was laughed at by others, saying his old hat.

Most Chinese consumers' consumption views despise domestic brands, nor do they see domestic brands.

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< p > to change the living environment of the whole Chinese brand, this is a complex and far-reaching problem. First, domestic brands need to be hardened, quality first, and the call and guidance from the national level.

But from South Korea's management of the "domestic goods" brand, we can get positive reference for the brand.

That is to pay attention to brand maintenance and demonstration of brand image.

If every employee and every dealer develops the habit of loving the brand, then the enterprise will flourish.

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< p > there is such a case: a company's staff encountered an accident during the flight, and the media focused on the plane at a time.

The clerk had an idea in his mind: there must be a lot of reporters outside the plane. If I could be the first to go out, I would be interviewed.

So he worked hard to become the first passenger to get out of the plane and was surrounded by a large number of reporters. He smiled and said, "I am a member of * * * company. The company's good working atmosphere has made me not afraid of difficulties.

Thank the rescuers, thank you * * * company.

As a result, the company spread along with the report.

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< p > enterprises should have emotional connections with employees, so that they can engrave brand awareness in their minds. Even employees who do not have direct contact with consumers need to maintain brand awareness.

A good brand is the brand recognized by the insiders.

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