Jiangsu International Fashion Festival Is Pushing Men'S Wear This Year.

< p > by the Jiangsu provincial government, the fifteenth Jiangsu international a target= "_blank" href= "http://www.91se91.com/" > dress /a > 13 -15 day was held in Nanjing. The new highlights of industrial pformation and the new trend of industrial development have attracted much attention.

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< p > frequent "change face", pmit innovation motive force < /p >

"P", "Boston" changed face! "Visitors were surprised by the change of Boston. The top 14 costume festivals were the main men's clothing, but this year they were pushing men's clothing.

"Bosideng is developing towards four seasons and internationalization. Men's clothing is a new field of key development."

Gao Xiaodong, general manager of Bosteng menswear.

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< p > also works in the field of men's wear, but the Australian costumes are extended from upstream fabric < a target= "_blank" href= "http://www.91se91.com/" > textile < /a >.

"The profit of producing raw materials is only about 8%. If the cost control is not in place, the profit will be squeezed. This will force enterprises to extend the industrial chain and increase the added value of products."

Cai Jianxin, general manager of the company.

In just 1 and a half years, 45 stores have been opened in the province, and the sales of single stores have increased by 20%.

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< p > Home Textiles is also changing.

"The product is bedspread quilt and pillowcase, but" content "has changed.

Qian Yuebao, chairman of Meng Lan group, introduced the new product, which is made of hemp, cotton and silk science. It has breathability, comfort and flexibility.

At present, the middle and high-end products of dream LAN account for more than 70%, of which the market share of wedding series products leads the whole country, and the profit level of the company is much higher than that of the industry.

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< p > cluster development, quality and benefit first place < /p >

< p > industrial cluster has become another highlight of this clothing festival.

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During the "P" clothing festival, the provincial Commission for economic and Trade Commission and the Provincial Textile Industry Association have identified 6 provincial textile industrial clusters, of which the characteristics of the covering yarn industry base in Shuyang county are particularly obvious. The scale of the industrial chain in just 7 years is over 10 billion yuan, contributing 20% of the industrial profits and taxes of the whole county.

"Covered yarn is a new type of textile fabric which is suitable for high-grade knitted garments.

Through introduction and cultivation, we have gathered 110 enterprises, covering a complete industrial chain from textile, elastic, weaving, socks and garments. "

Zhou Zhu, Secretary of the Party Working Committee of Shuyang Economic Development Zone, said that at present, the covering yarn production capacity of Shuyang accounts for 20% of the total capacity of the country, and it is all advanced production capacity.

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< p > Xie Ming, President of the Provincial Textile Industry Association, admitted that Jiangsu's textile and garment industry is the first in scale in the whole country. Whether it can smoothly pform and maintain the leading edge and enhance the quality and efficiency of the industrial cluster area is the core.

The next step is to set up a number of leading enterprises in the area of evaluation and assessment, and to cultivate a number of producer services organizations, such as design, planning and so on, which are leveraging industrial pformation.

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P > model innovation and unseen value < /p >

< p > the forum of China's textile and clothing brand innovation mode is an important research activity during the clothing festival. Domestic and foreign experts and scholars focus on the management mode of our new brand, Alston.

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< p > why is a brand founded only 8 years of concern? Through the four dimensional integration mode of brand operation, design lead, production outsourcing and terminal control, Aston has grasped both ends of the "smile curve", successfully cracked various bottlenecks in traditional clothing industry, and developed a strong commercial platform to achieve the simultaneous upgrading of chain size and brand benefit.

At present, the company has opened more than 400 stores nationwide.

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< p > "enterprise's innovation activities are divided into two parts, technological innovation and non technological innovation, and non technological innovation is business mode innovation."

Qian Zhixin, a professor at Nanjing University, analyzed that technological innovation only created the value of a product, while business mode innovation created the value of the whole market.

According to the internationally recognized view, business model innovation accounts for 2 / 3 of enterprise innovation activities, and it can excavate invisible market value.

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< p > Zhu Yahui, vice mayor of Changshou City, said that the government had not granted a piece of land to Alton. Their office buildings and storage bases were leased. Their assets were light, the mechanism was alive, the operation and operation were very efficient, and the efficiency indicators were also very impressive.

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< p > at present, our province is taking Changshu as a pilot project to create the 2.5 Industrial Park, so that textile and garment enterprises will concentrate the two sides of the "smile curve" to the park, and the processing and production link will focus on the layout of the park to build a new industrial ecosystem.

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