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    Virginiaferreira: The Most Beautiful World In China

    2013/9/18 17:18:00 8

    ChinaGarment IndustryMarket And International Integration

    < p > September 14th, with the UK's top a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "target=". The designer of the world's first show in Dalian World Expo Plaza is flashing on the stage. With the theme of "dreamtime", the 2013 China (Dalian) International "

    From Italy, France, Germany, Spain, Poland, Denmark, Korea, Japan and other more than 300 well-known clothing brands, more than 1000 exhibitors at home and abroad, and 200 professional buyers from more than 30 countries and regions participated in this International Clothing Fair.

    < /p >


    < p > < strong > foreign clothing brands look good in China < /strong > < /p >


    < p > > entering the exhibition brand exhibition area, the reporters found that the famous clothing brands abroad, especially from Europe, increased significantly than before. Among them, the first-line clothing brands include Zegna, Loropiana, A, Teatoni, Carlopignatelli, Loriblu, DAGGS, Albini, BAP, Itou Tada and so on, and the European second-line and three line clothing brands are also dazzling.

    "China's garment industry is not only a big market, but also very hot. Many of Italy's a target=" _blank "href=" http://www.91se91.com/ "> Fashion Designer < /a > and production enterprises are very willing to come to China to develop.

    This is the first sentence of Stefano, President of Italy's Venetian chamber of Commerce, when he interviewed our reporter at the exhibition site.

    < /p >


    < p > Why do many of the world's clothing brands look good on China? In the interpretation of this economic phenomenon, authoritative figures in China's clothing industry pointed out that the main reason is that Chinese consumers' recognition of the world's first-line and second-line clothing brands has improved significantly, clothing brand stores have been increasing, and the total consumption of clothing has been increasing year by year.

    < /p >


    < p > this contrasts sharply with the European and American clothing market.

    Stefano told reporters that the financial crisis raging around the world has led to a never seen market depression in rocky European famous brand clothing market. Many traditional single brand clothing stores have condescended to take off the arrogant mystery, take the initiative to combine with the middle and low fashion brands, and set up a variety of mixed management clothing stores. Even so, high-end clothing brand stores in Italy are still declining, and the 1 euro low-end clothing stores are mushrooming, more and more.

    < /p >


    < p > in China, the clothing market is still shining and the heat is not decreasing.

    Parke, general manager of South Korea's men's suits, Cui Qing, general manager of Dalian, told reporters the following group of sales figures. Parke LAN has opened 6 stores in recent years in China's Dalian and Jilin provinces.

    Among them, in Yanji, Jilin, 3 western style clothing stores were set up, and 3 stores had annual sales profits of more than 1 million yuan.

    < /p >


    On the second day of the exhibition, the organizing committee's exhibitors and purchasers' economic and Trade Fair attracted 35 buyers from Europe, America, Kazakhstan, Egypt and Columbia, and more than 300 large scale department stores, agents and traders, such as Tai Shang Group. The atmosphere of the conference was very active. In less than 2 hours, many enterprises reached the cooperation intention of several clothing brands, clothing fabrics and accessories.

    < /p >


    < p > < strong > Chinese garment enterprises accelerate the upgrading of their formats: < /strong > /p >


    In the face of the massive "invasion" of foreign clothing brands, the Chinese private enterprises with many flexible operating mechanisms and sharp market sense have been firmly seized by this golden opportunity of strategic opportunities. They have made great efforts to take advantage of the situation and opened up the long distance between China's clothing market and the international market and upgrading the new business format and mode of operation of the Chinese garment industry. P

    < /p >


    < p > at the entrance of the exhibition hall, the booth of Dalian international brand commodity trading center, 2000 square meters, has attracted the attention of the participants.

    The huge booth is full of nearly 100 different kinds of original men and women clothing from France, Italy, Britain, Spain and Turkey.

    < /p >


    Zhang Shaohua, general manager of the Northeast Asia international brand trading center, told reporters that the center mainly relies on France Paris, Italy Milan, China Beijing, Shanghai and Dalian international "a" target= "_blank" href= "http://www.91se91.com/" > clothing exhibition "/a" and other exchange platforms. The international fashion professional buyer is selected to import large-scale foreign trade clothing brands in large-scale and large scale with the import agency business mode.

    < /p >


    < p > this exhibition shows that the more than 80 mid-range European clothing brands exhibited by the centre are all in the same fashion with the European clothing market, and there is no seasonal difference and time difference.

    Chinese consumers can get the latest fashion brand products in Europe at the same time.

    Facing the constant warming of China's clothing market, the center plans to increase investment in the near future, opening several foreign clothing brand stores in the coastal cities and the mainland central cities to meet the needs of more white collar workers buying foreign mid-range clothing brands.

    < /p >


    "P" has joined hands with garment manufacturers and creative design teams with international influence and popularity overseas. Accelerating the process of innovating Chinese independent clothing brands has become the best breakthrough for more and more Chinese garment enterprises to seize the commanding heights of brand strategy.

    < /p >


    < p > at this exhibition, the park development plan of Dalian's Piermont clothing culture and creative industry park is particularly attracting attention.

    The industrial park, which covers an area of 50 thousand square meters and has a total investment of nearly 400 million yuan, is mainly composed of two parts: clothing design and production center and cultural exchange center.

    < /p >


    < p > Han Chao, chairman of Piermont company, told reporters that there are mainly two short boards in China's clothing industry, which are low level of clothing creative design and high grade fabric.

    Less than 2 years after the establishment of the industrial park, it has established close cooperation with a number of R & D institutions in Marche, Italy and Italy's Venetian chamber of Commerce.

    The world top fashion designer of the Venetian chamber of Commerce will add the creative design team of the clothing brand research and development center of the park, and will produce and sell the latest fashion design in Italy in the spring and autumn two quarter to the production center of the park every year. In cooperation with a number of garment manufacturers in Italy, we will do a mass purchase of the top high-end clothing materials and accessories sold in the domestic clothing market, and strive to make the industrial park into an industrial platform combining clothing culture, high-end fabric distribution, high-end clothing customization, and famous brand display and trading, so as to contribute to the upgrading of the high-end garment industry design and technology level in Dalian.

    < /p >

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