• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Dongguan Shoe Companies Go Overseas To Buy Foreign Brands Without Water And Soil.

    2013/9/19 16:29:00 39

    DongguanShoe CompaniesForeign Brands

    Since the P financial crisis, many enterprises in Dongguan have been actively pursuing "bottom up" overseas. In countries such as Europe and the United States, when Chinese economy is not good enough, Chinese enterprises attack in time, and have the opportunity to buy others' good brands, which can save long licensing process and advertising costs, but experts caution that when buying brands, we should be careful not to accept "acclimatized". < /p >
    < p > Yin Jiqi, the owner of Dongguan shoe enterprises, bought the "Di Bao" brand from Italy for over 30 years to sell domestically. But he told reporters that the brand has already gone through many hardships and hardships in the domestic market expansion. "Actually, it is almost the same as marketing a brand in China." < /p >
    < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Italy brand > /a > buying for domestic sale < /strong > /p >
    < p > > there are hundreds of shoe factories in Houjie, the world shoe capital. Qisheng shoes industry was founded in 1998. It is located in three Tun Village, Houjie Town, Dongguan. It specializes in designing and producing high-grade leather shoes. It was the designated manufacturer of special etiquette shoes for the Chinese sports delegation of the Beijing Olympic Games in 2008, and specially produced 45 yards of super business shoes for Yao Ming. < /p >
    < p > Yin Jiqi told reporters that he had been to the United States at the end of 1998, when he thought that the foreign market was infinitely large and there would be endless orders. However, what he actually saw was that the economy was not growing fast, and the market resources were highly concentrated in the hands of several large companies. These big companies were already conquered by enterprises in Taiwan and Hongkong, and the business could not be entered at all. At that time, Yin Jiqi realized that the domestic market was huge, and the private enterprises knew the cultural taste of the Chinese people. < /p >
    "P", the Qisheng shoe industry, which was mainly foundry, soon accumulated a certain amount of money. Yin Jiqi intends to use the money to build a high-end brand of his own, not only for the international brand OEM. < /p >
    < p > however, it is really difficult to build a brand from scratch, so Yin Jiqi thought of curve making. In 2002, Yin Jiqi bought the "Dibao" brand of Italy, the world's shoemaking kingdom. "This brand is actually a brand of a master's home in Italy. The money spent is not much, and the two sides have worked together for a long time. It's more emotional. It's half sold and half delivered." In Europe, many brands like "Di Bao" are named after the name of the famous shoemaker in the locals. Although they have a certain reputation in the locals, they are hard pressed to realize the scale effect due to many reasons such as labor cost and market. < /p >
    < p > < strong > brand no one knows and needs to smash money. < /strong > /p >
    < p > "many enterprises buy foreign brands, though they can quickly become famous, but there are also many problems." Yin Jiqi said, "the feet of the Europeans and Americans are very large, and the Chinese feet are short, fat and meat, and the original design is simply useless. So apart from this brand, other designs such as design and style have no effect in the domestic market, and if they do not change, they will not be able to sell a pair of shoes. < /p >
    < p > Yin Jiqi said that although it is a Italy brand, many people in China have never heard of it. Buying foreign brands will definitely be used for domestic sales, but in the big cities, the word "Yang" is getting worse and worse. "In the large shopping malls of this provincial capital city in Guangzhou, the shoes of international brands occupy half of the country, and several famous brands in the country can enter the competition." < /p >
    In order to adapt to the domestic market, Qisheng a href= "http://www.91se91.com/news/index_c.asp" > shoe industry < /a > has created a new domestic R & D team, has made a store plan, and invited people to design a series of things such as LOGO and so on, in order to adapt to the domestic market. < p > < /p >
    < p > "in order to fight this brand, we spent a lot of money." Yin Jiqi smiled and described that buying a foreign brand is the same as registering a brand in China, but Chinese people are more likely to believe in foreign brands. < /p >
    < p > < strong > burning money also insisted on opening up the situation < /strong > < /p >.
    < p > Qisheng fulfilled its wish to enter a high-end shopping malls, a large store in Guangzhou, but the difficulties ensued, which exceeded Yin Jiqi's expectations. At the beginning, the store was placed in the last counter. The location was not good, the price of the product was high, and the lack of popularity in the country, lack of operational experience and confidence, only sold 60 pairs of shoes in the first month, which is far from the high store rent. < /p >
    < p > brand name is a href= "http://www.91se91.com/news/index_f.asp" > domestic sales < /a >, the quantity is too small, the production is intermittent, compared with the OEM orders, but often out of a container of goods. For a long time, Qisheng footwear industry has been losing money in its domestic sales operations, basically relying on the money earned by the foundry to fill the hole. It is mainly by insistence. If we are rejected for one or two times, we will lose heart. This brand will not be able to open up a situation. In the process of burning money in the early days, Yin Jiqi often inflate himself like this. < /p >
    < p > marketing relies mainly on talents. In order to rob talent, Yin Jiqi hired an office in Guangzhou World Trade Center besides looking for headhunting companies. < /p >
    "P" has been expanding strategical for several years. Until 2005, Qi Sheng just opened up the situation. At present, Qisheng has more than 200 stores and chain stores in more than 20 first tier cities nationwide, with a pair of shoes selling at a minimum price of 1500 yuan, while expensive ones are up to ten thousand yuan. < /p >
    < p > "last year we made 1 million pairs of shoes, and this year is about 800 thousand pairs," Yin Jiqi said bluntly. In the past two years, influenced by the international market environment and international brands began to swarm into the domestic market, their sales volume is declining. "We began to increase the production line of fur and handbags last year, preparing for diversified development. The market has changed, and enterprises have to follow changes." < /p >
    • Related reading

    Wenzhou'S Famous Shoe Enterprises Are Cracking Down On The Market.

    Shoe Express
    |
    2013/9/19 15:40:00
    20

    童鞋企業延伸產品線掘金早教市場

    Shoe Express
    |
    2013/9/18 22:37:00
    38

    Wenzhou Footwear Enterprises, Which Are Widely Concerned By The Industry, Have Internal Counterfeiting.

    Shoe Express
    |
    2013/9/18 10:23:00
    18

    China Customized Shoe Brand Sheme Unveiled London Fashion Week

    Shoe Express
    |
    2013/9/17 18:24:00
    35

    A Shoe Enterprise In Dongguan Buys The Development Path Of Foreign Brands

    Shoe Express
    |
    2013/9/17 14:20:00
    45
    Read the next article

    Kasiron 2014 Spring And Summer New Products Will Be Closed.

    Kasiron "we grow together" 2014 spring and summer new product orders will be held in the headquarters. This order will be shared with the national distribution partners Kasiron in the spring and summer 2014 new products, in the continuation of its consistent product style, pay more attention to fashion, personality yuan element integration, to a certain extent, to promote product sales.

    主站蜘蛛池模板: 中文字幕福利片| 成人精品一区二区电影| 国产精品线在线精品国语| 亚洲美女激情视频| a成人毛片免费观看| 激情捆绑国语对白| 日韩在线a视频免费播放| 国产日韩精品欧美一区喷| 亚洲av日韩综合一区二区三区 | 国产对白精品刺激一区二区| 欧美xxxx性猛交bbbb| 夜色邦合成福利网站| 可知子与野鸟君日文| 丝袜情趣在线资源二区| 精品国产日韩久久亚洲| 嫩草影院在线播放www免费观看| 免费女人18毛片a级毛片视频| segui久久综合精品| 波多野结衣与老人公569| 国产老妇一性一交一乱| 亚洲人成人一区二区三区| 欧美18性精品| 日本伊人色综合网| 国产成人精品福利网站在线| 久久看免费视频| 蜜臀av性久久久久蜜臀aⅴ| 日韩欧美亚洲另类| 国产一区二区久久精品| 一区二区三区亚洲视频| 波多野结衣教师在线观看| 国产精品成人无码视频| 久久精品国产一区| 老师您的兔子好软水好多动漫视频| 日本肉体xxxx裸交| 啊轻点灬大ji巴太粗太长了视 | 国产v精品成人免费视频400条 | 黄视频免费下载| 我和室友香蕉第二部分| 人人爽人人爽人人片av| 窝窝午夜色视频国产精品东北 | 免费无码一区二区三区|