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Middle And High Class Men'S Clothing Is Misleading Consumers.

2013/9/20 16:32:00 72

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Medium And High Class Men'S Clothing Foreign Names High Priced

"now 80% of the clothing of high-end men's clothing brands in department stores are" foreign names ". Most of these products come from Guangzhou, Huizhou and other places.

Ceng Fuhao, general manager of Guangdong high industry Co., Ltd.

There are about 200 foreign brands in the milk powder industry.

over the past few days, reporters have been visiting some retail stores in Guangzhou and other retail markets, and found that the phenomenon of "foreign names" in middle and high-end brand men's wear, jewelry and daily chemical industry is very common.

Insiders say that although it is not illegal to do so, the practice of hanging foreign registered brands on domestic goods has the suspicion of fraudulent consumers. Many consumers and people in the industry hope that relevant departments can define and regulate the phenomenon of "foreign" self respect in time.

clothing: Men's clothing is "self possessed" and the price is ridiculous .

Cady Tony, Lu Ke Di long, jazz Danny, Ma Situ, Diesel...

Reporters in Tianhe City department store, Guang Bai, Guangzhou friendship, modern department stores and other shopping malls in many department stores visited, found that many men's clothes are called "foreign flavor".

In Tianhe City department store, a "foreign name" men's brand counter, the reporter randomly selected a short sleeved shirt, the price tag is 1280 yuan, and some labels contain mulberry silk component is asking for 2680 yuan, the salesperson told reporters, now summer clothing clearance can play 50 percent off.

When the reporter asked where the brand came from, the salesman replied without hesitation, "German brand clothes".

When a reporter asked why the brand name was in Guangzhou, the salesperson said, "the product is produced in Guangzhou. Now many foreign brand clothing is produced in China. If all imports are imported, the price will be very expensive."

The reporter then inquired on the website of the State Administration for Industry and commerce. The website showed that the applicant of the brand was Li Shun, the registered company was Guangzhou * color Trading Co., Ltd. the application time was 2002.

in the Guangzhou friendship men's hall, the road dadlon menswear brand brand is known as Italy brand. However, after repeated questioning by reporters, the sales staff admitted that the brand originated from Guangzhou Liuhua clothing wholesale business circle.

During the reporter's visit, salesmen at a number of counters said that their brands came from abroad, and most of them came from Italy and France, and the origin of these products was basically from Guangzhou, Shanghai, Fujian and other places.

Jewelry: beside the Hongkong brand, misleading consumers

reporter learned from many surveys that the real international jewellery brands in Guangzhou market are just like Cartire, Tiffany, Bvlgari, Van Cleef & Arpels and so on. From Hongkong, there are Zhou Dafu, Zhou Shengsheng, Xie Ruilin, Liu Fu, Jin Zhi, and so on. There are few famous brands in foreign countries and Hongkong, but there are still many domestic brands claiming to be from a European country or from Hongkong.

there are numerous domestic jewelry brands claiming to come from Hongkong, six x elegant and golden.

However, when a reporter tried to dial the brand's Hongkong telephone, it showed that it was empty, or could not be connected, no one answered.

for this reason, Chen Peiyan, director of marketing promotion department of Lufu group, pointed out that the brands mentioned by reporters are not related to "six blessing".

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! --EndFragment-- > she believes that these brands are not Hongkong brands, and consumers are easily misled without knowing the industry knowledge.

daily chemical: "foreign brand" comes from local wholesale market /p >

in the daily chemical product leadership, the reporter has learned that many brand names will be tagged at the same time with two names. For example, "Italy XXX International Group Guangzhou * * * Cosmetics Co., Ltd.", there is another form to directly write the words "China Marketing Center" or "China general agent", though not directly indicated, but let consumers feel that they are brand from abroad.

What's more, it's more direct to tell consumers directly about their identities in advertising. For example, the slogan of a skin care product is "a natural skin care brand from France", and others claim that they have obtained the authorization of a foreign brand, and at the same time there is a brand story that is aesthetical or touching or has a source history behind the brand.

Mr. P, the head of a public relations company in Guangzhou, told reporters that the "waistcoat" has been upgrading all the time since a few years ago. Before many brands said it was totally fabricated and fabricated without any basis. The only basis was to see which brand was doing well, selling points and hot spots in the market.

Now, many brands will invest more, and play more effectively.

For example, nowadays many so-called "foreign brands" do not directly say which country they come from, but rather directly add the hot spring water or sea water from which countries to make articles, and make strange stories around their ingredients.

recently, consumers reported that the "nine beauty" cosmetics are actually local products.

The reporter entered the official website of nine Mei Zi and opened his advertising film. The Japanese national flower cherry blossoms were the main colors of the background, and matched with the classic Japanese elements such as Mt Fuji, kimono and silhouette.

The reporter found on the website of the Trademark Office of the State Administration for Industry and commerce that its registered person is "Guangzhou nine Mei Qian Hui Biological Technology Co., Ltd.". The registered address is in the 2701 and 2715-2718 rooms of the South Tower of a building, 371-375 Yuexiu District Road East Road, Guangzhou. Besides, the brand is registered as a jewelry.

in addition, Kumi Ko has been registered in 2003. The registrant is "Zeng Yong". The registered address is No. 13, 14 street, Xingfa square, Guangzhou airport road. This is consistent with the time when Kumi Ko claims to enter Guangzhou, and the "JIMMI" in the trademark image is also consistent with the domain name of Kumi Ko's official website. The so-called "foreign brand" from Japan is actually the first place of birth in Baiyun District wholesale market.

Reporters call Guangzhou nine Mei Qian Hui Biotechnology Co., Ltd. chairman and general manager Zeng Yong, it also made it clear that Kumi Ko is the local brand.

crowned "foreign name" can not claim imported goods .

Jiang Zhihong, lawyer of Guangdong Huaan joint law firm, said in an interview that if it is a registered brand in China or a Chinese legal person, it is a domestic product. Even if it is processed abroad, it can not be claimed to be an imported product. The product produced by an enterprise registered in a foreign country can be called an imported product. Whether the product belongs to an imported product or a foreign company in accordance with the law is based on the general principles of the company law and the general principles of the civil law. P

The law on the protection of consumers' rights and interests stipulates that the business sector can be investigated and punished according to law. Consumers can ask for returns and claim compensation. If not, consumers can cheat in litigation for litigation.

if the Chinese are registered abroad, even if they are looking for factory OEM at home, this is also a foreign product in law, though it is made in China, but its status is foreign.

"They are wearing vest and drilling legal loopholes".

To put an end to this phenomenon, there is no alternative but to amend the law.

point collision .

"foreign name" conforms to WTO trade rule /p >

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Yin Xueqian, --EndFragment--, a famous intellectual property expert and lawyer in Guangdong Province, believes that the brand name is "foreign name". It is precisely under the WTO rules and accords with the principles of Chinese law and market integration.

products are imported as long as they enter customs, which is called imported goods.

The products manufactured by domestic brands must be in conformity with the requirements of the AQSIQ's "product identification and labeling requirements", that is, when all products are sold, they can not deceive consumers by making product information, including their origin, in Chinese.

Yin Xueqian pointed out that in fact, this kind of behavior of businessmen mainly uses the consumer's distrust of domestic brands, overly pursuing the psychology of foreign brands, and hopes to use their own brand to sell "foreign goods" gold.

Wang Dingmian also believes that it is impossible to kill foreign foundry workers with a stick. The most important thing is to see the quality of products.

If the enterprises are looking for qualified factory OEM, which is approved by the local government, the product meets the testing standards and the procedures are complete. It is a legal way to enter China. Such products are of quality assurance compared to those smuggled into the customs, and are also in line with the spirit of WTO trade.

"near the ocean name" way

> a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > /strong > /p >

1 registered foreign trademark through domestic trademark agency, affiliated to a foreign headquarters office address, product production, sales and brand holders are in China .

2 is to attract overseas enterprises to become small shareholders, and then popularize their foreign names.

milk powder industry

1, commissioned by applicant company in China to process /p.

2 Chinese find local partners in foreign countries and register brands or companies in the name of the local people. In fact, they are operated by Chinese operators,

3 inject foreign ranch or factory

related reports

> Italy's "vest" is more than ten thousand yuan to finish .

reporter survey found that registration of a foreign brand thousands of dollars can be solved.

The result of inquiring through the Internet is that the registration standards of trademarks in different countries are different.

Taobao has posted an open application for foreign trademark registration applications. The company has applied for registration of 980 yuan, and the individual has 1200 yuan.

investigation: the price of registered Hongkong trademark is about 3000 yuan .

reporter contacted a registered international trademark agency in Beijing. The staff member of the company, Miss Su, said that the registration of Italy's trademark would cost about 12 thousand yuan, while the registered trademark of Hongkong was more than 3000 yuan, providing services including pre inquiry, application, examination and announcement, and the registration time would take about 1 years.

A company's application for registration requires only a photocopy of the business license, an electronic version of the trade name and related patterns.

The staff also admitted that at present, many domestic clothing manufacturers register foreign trademarks through their companies, and production and sales are all in the domestic market, which is a marketing strategy.

finally, the staff also exhorted reporters' attention to the matter. After the registration of foreign companies, they could not directly produce in the mainland, because foreign companies did not have the right to operate in the mainland, but their conversion was also very convenient, or they could find a processing factory to authorize the production of goods, or to register trademarks simultaneously in the country, but they still said they were foreign brands when they were publicized.

"it is perfectly legal to ensure that you have no problems."

And Diesel men's clothing related responsible person also said, although flaunt oneself is Italy brand, actually production and sales is in the country, but as long as the label on clothing indicates that the origin is domestic, as well as authorized agents, manufacturers, addresses, telephone and other information, there is no fraud, it is lawful.

"The industry and commerce does not stipulate that foreign brands must be produced abroad unless they are imported in original form."

analysis: a a href= "http://www.91se91.com/news/index_c.asp" > foreign brand < /a > will set a high price /p >

Why do you want to go near the name of "P"? The reason is very simple. Zeng Hao said that if it did not claim to be a foreign brand, it could not be sold at all. On the other hand, compared with women's wear, business men's clothing was easier to imitate, and changed little, and the selling cycle could be very long, which led to the concentration of foreign names in this field.

Chen Xiaoling, assistant general manager of Ma Wang Shih Jia (Hongkong) International Clothing Co., Ltd., told reporters that the clothing "foreign names" can be roughly divided into two categories: one is to register a foreign trademark through the domestic trademark agency, and the other is to rely on a foreign headquarters office address. The production, sales and brand holders are all in China: the other is to attract overseas enterprises to become small shareholders, and then to popularize their foreign names in the name of P.

She pointed out that it is no secret that going abroad to register a trademark and then producing and selling it in the domestic market.

It is quite easy to register a foreign brand, which can be fixed by tens of thousands of yuan, while foreign brands are easier to publicize and hype, and are easily accepted by consumers. In some high-end department stores, they can get better "national treatment" such as good location, low sales rebates, and even save a considerable promotional cost.

People in charge of department stores, P, said that in addition to the registered places, the Department choice brand is more valued for its brand influence in the market and its appeal to consumers. It pays more attention to fabric and design when introducing brands.

"These brands, whether registered in China or registered abroad, are welcomed as long as the design and quality are in line with the location of shopping malls."

Guangzhou friendship related responsible person said.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, also said that Guangzhou's commercial property has increased explosively over the past few years. It is more difficult for merchants to invest more than they want. For department stores, the introduction of foreign brands should not only bring good location, large area, low rent, etc., but even store up fees for decoration.

"foreign name" can save more than half cost /p >

Wang Dingmian, a well-known dairy expert, pointed out that the phenomenon of "foreign name" appeared in the milk powder industry, mainly due to market demand. In 2008, the melamine incident occurred and domestic milk enterprises appeared a credit crisis. Domestic consumers did not believe in domestic brands and turned to buy foreign brands. Consumers believed that the psychology of the quality of foreign milk powder was used, and a wave of Chinese brands of overseas registered milk powder appeared.

"China's dairy market is currently 50% of foreign brands."

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Wang Dingmian P also told reporters that the cost of this mode is very low. It is only possible to entrust foreign factories for processing tens of millions of dollars, and if the company builds its own ranch, workshop, equipment and so on, it needs about 200 million yuan of --EndFragment--.

In addition, the cost of applicant company and trademarks abroad is not very high, and can be registered in Australia about 20 thousand yuan.

Wang Dingmian told reporters that the "foreign names" in the milk powder industry are mostly OEM production in New Zealand, Australia, Germany and Holland.

There are three main modes. One is to go abroad to commission processing in the domestic applicant company. The second is that Chinese people cooperate with locals in foreign countries to register brands or companies in the name of the local people.

The third model is more mature, belonging to the nature of cooperation, foreign capital ranching or factories.

The commonality of the three models is that the products are basically sold back to the domestic market.

At present, there are about 200 foreign brands in the above three models.

Sun Gaoxu, the industry insider, said that the biggest reason why the foreign name was poor is the interest driven and the penalty costs are too low.

According to the law of unfair competition, the maximum penalty is 200 thousand. After punishment, few enterprises rectify or recall their illegal products.

Even if they were punished, they had already gained tens of millions of profits from the "waistcoat".

According to industry sources, Kumi Ko's current annual repayment amount is about 1 hundred million, and he has been accused of the foreign name of bis also basically has nearly 56 million yuan of money.

reminder: consumers need to prevent false propaganda of "foreign names" /p >

Li Yongqiang, Secretary General of Guangzhou Consumer Council, said that some so-called "foreign names" brands used the trademark "playing ball" in a registered trademark abroad, but the business license was complete and the procedures were complete.

for this reason, Li Yongqiang suggested that if consumers have doubts about a brand's "identity" abroad, in addition to providing relevant certificates of the country's trademark registration, we can verify whether there are sales outlets in the country, whether there are offices or scientific research institutions; but if there is evidence that there are false propaganda and misleading consumers in the "foreign name", consumers can get the same price as the goods according to the consumer protection law.

The relevant person in charge of the marketing department of the Guangzhou industry and Commerce Bureau said that as long as the trademark registration application filed by the enterprise complies with the trademark law, it can be registered and used normally without violating the relevant laws.

As long as the information of origin information is authentic, the registered products of foreign countries are authorized to entrust the production of domestic related enterprises. Authorized agents, manufacturers, addresses, telephone calls and other information will be difficult to investigate in the current legal environment.

Wang Dingmian also reminds us that there may be hidden dangers of quality in this way.

Considering risks and profits, investors are unlikely to choose the best raw materials.

reporter observed .

abandon the "foreign name", < a href= "http://www.91se91.com/news/index_c.asp" > national brand < /a > self strengthening /p >

In recent years, from the milk powder, home, clothing, jewelry, cosmetics and other industrial areas, "foreign brands" P endless.

on the one hand, consumers have the consumption psychology of worshipping foreign elements, blindly pursuing the so-called expensive things, ignoring the real value of the products themselves.

It is undeniable that the right to speak of product trend design is still in foreign countries, especially in Europe and America. Many brands like to imitate; some enterprises, in order to save time for brand building, save huge investment in brand building, and enhance their identity by "taking the best of them".

This is the domestic consumption concept is not yet mature.

Of course, it is not entirely correct to simply accuse consumers of having high regard for foreign brands.

The high price of foreign names in the market can bring several times or even tens of times the price of foreign names. It also seduces some illegal enterprises to break through the moral bottom line, trying to get the name of "enough foreign flavor", and making a better brand story for the copywriter.

on the other hand, in the current market competition environment, some department stores now like to offer super treatment to "foreign brands" when investing in some department stores. For example, "foreign brands" are arranged to the main location on the first floor, and even give low discount points, upside down decoration fees and so on, while the arrangement of national costume brands is a little bit more frequent, and even often find excuses to sweep away the national clothing brand.

To store these so-called "foreign brands" is becoming more and more popular in the market.

however, what journalists need to remind here is that those who have entered or are ready to enter the operation of foreign names, even though the identity of "foreign names" temporarily helps your products enter the market faster, and even accept by agents and consumers.

But when enterprises become bigger and stronger and enter the stage of brand building, enterprises will be completely exposed to the bright lights. The brand life will become unclear.

of course, there is still a process to really eradicate the "foreign name". In Japan and South Korea, the process of self confidence in the country's national brand has gone through; on the one hand, the relevant domestic laws and regulations need to maintain a high pressure on the foreign names, and the legal environment needs to be perfected; in addition, it is still waiting for the rise of the local brand, and it needs to constantly improve its reputation and constantly enhance its reputation so that consumers can accept it from the bottom of their hearts.