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Metersbonwe Misleads Consumers With "Technology Velvet"

2013/9/18 21:44:00 142

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Metersbonwe Technology Velvet Down Garments Feather Raw Materials

July 2013, as a staff member of a famous down garment brand enterprise, Xiao Zhang and his friend, one day, and his friends swept the streets in Nanping Street, Kunming, Yunnan, and found that a Mashi Bang Wei flagship store is selling a thin coat similar to the "autumn feather" popular in recent two years. The coat is colourful and inexpensive, and the large posters in the shop indicate that the < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" is the "new energy technology velvet", attracting many young consumers to stop questioning. As a staff member of a down garment enterprise, Xiao Zhang looks at the coat with a price of only 200 yuan or so and looks similar to a thin down jacket. "The price of raw materials for Down garments has been on the rise for two years. Especially this year, there are bird flu. Many ducks and geese have been slaughtered. The price of raw materials is even higher than that of a litre. If it is a down garment product, this a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > is it not a loss if the selling price is so low?
 with little doubt, Xiao Zhang went into the shop. The clerk told Xiao Zhang that "new energy technology velvet" was a new product launched by their company. Xiao Zhang tried to wear this new energy technology velvet garment on his body. At that time, the temperature of Kunming was 19 degrees. But with his years of experience in studying down coats, he felt that the fabric and stuffing of the down jacket were completely different from that of his down jacket. "Even the thin autumn feather, because the filling material is less than a href=" http://www.91se91.com/news/ "> down" /a ", there will be a bit of feather stalk affecting the handle, but this kind of" technology velvet "can not feel any impurities when kneading, it is very uniform. It feels like plasticizing superfine fiber instead of feather. 
Xiao Zhang, who did not lose heart, looked at the price tag of the dress again, and found that the product name was labeled "super cotton vest". The ingredients were also labeled "stuffing: 100% < a href=" http://www.91se91.com/news/ "> polyester fiber < /a >" P ". "Since it is a cotton dress, how can it be called" velvet "? Materials, tactility and quality are totally different, but many consumers do not know that they buy clothes only for appearance and commodity publicity, and few people look at price tags and ingredients. In the shop, the cotton dress is used as a "technology velvet" to publicize, so does the concept of stealing change cause a great impact on the down market? "Xiao Zhang is very angry. 
 "science and technology velvet" is bulky cotton < .
 reporters search for "new energy technology velvet" on Baidu, and found that the propaganda of "new energy technology velvet" by American state is like this: "adopting the original warm fiber technology, the superfine fiber forms a closed air bag, which can reflect the human body's heat energy. It is light and fluffy, which is highly efficient and warm, and does not drill down. The moisture regain is less than 0.8%. It is not easy to breed germs, safe and environmental protection, no odor, and provides a guarantee for healthy life." 
The "P 100%" polyester needles, which are marked "polyester fiber" marked on the price tag, are dug out. The polyester fiber is actually called polyester, which is called polyethylene terephthalate. When used as filling material, it is commonly referred to by the industry as fluffy cotton. "Since it is < a href=" http://www.91se91.com/news/ > cotton < /a >, it will certainly not be able to drill down, because there is no velvet in it. " 
 can polyester fiber be "magical" as advertised by businessmen? With such questions, the reporter interviewed Li Haolan, a testing expert of the China Federation of Commerce and textile quality supervision and Testing Center (Tianjin). She gave the explanation to polyester fiber: "polyester fiber is actually a general chemical fiber, which is usually used in cotton clothes, and the stuffing of sofa cushion in consumer's home is also polyester fiber." When the reporter asked whether there were corresponding regulations and standards to regulate the naming of the products, the product names were consistent with the stuffing. Li Haolan mentioned that GB5296.4's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > goods and clothing instructions "has some regulations on the corresponding phenomena. This reporter has consulted GB5296.4-1998, and mentioned in the article that "national standards and trade standards stipulate the names of products, and the names of industrial standards should be adopted in accordance with the national standards and industrial standards. If the national standards and trade standards do not specify the names of products, they should be used in common names or common names which do not cause misunderstanding or confusion to consumers. The types and contents of fillers should be marked out for textile and clothing containing fillers, and the down filling and filling of the down filling should be indicated." 
 obviously, the United States is also familiar with national standards, so there are no flaws in the clothing signs. However, from the shop posters and media publicity, the "new energy technology velvet" and its real "effectiveness" are obviously being exaggerated and virtualized, and consumers can not return the goods after they are mistaken for Down garments for more than 7 days. 
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 > "cotton" into "velvet" consumers are very confused. /p >
 polyester fiber wrapped in new clothes is defined as "technology velvet", which has an impact on < a href= "http:// www.91se91.com/news/index_c.asp >" down garment industry < /a >. With such doubt, reporter interviewed the feather down expert, director of China feather and down industry association Yao Xiaoman. For the price difference between them, Yao Xiao Fan gave the answer: "90% of white feather down is 420 yuan per kilogram (July this year), and the price of fluffy cotton is usually only 7 yuan per kilogram." The price difference, which is several times the difference, makes the listeners a little speechless. 
 "polyester fiber as a filler for clothing is not a new technology product. It was widely used 30 years ago. There was no new term at that time, it was fluffy cotton. As for "warm fiber technology, super fine fiber forming closed airbags" technology does exist, but that is used for aerospace clothing warm materials, high price, has not yet been used in civilian clothing. There are two purposes to call fluffy cotton into "science and technology velvet", one is to put fluffy cotton on the coat of "science and technology" and increase the selling point. The two is to rely on the "velvet" and compete with the down jacket to improve the class. Yao Xiaoman has a deep understanding of the origin of fluffy cotton. 
 "polyester fiber is a chemical fiber product, made of < a href=" http:// www.91se91.com/news/index_c.asp > "clothing < /a" with soft, fluffy, mildew resistant, no smell, no drilling features. But polyester fiber also has many weaknesses: its hygroscopicity and air permeability are poor, moisture regain is generally not more than 0.4%, it will appear airtight and stuffy. In addition, due to the characteristics of polyester fiber molecular structure, its static electricity is difficult to remove, so polyester fiber as filler material is easy to produce static electricity in the process of wear and tear, resulting in human discomfort. 
 Yao Xiaoman said: "because of static electricity, in the north of the dry climate, polyester fiber filled clothing is easy to absorb dust and be polluted by the atmosphere and haze. In addition, polyester fiber belongs to petrochemical products and is difficult to degrade. Therefore, "electrostatic generation" and "difficult degradation" have always been a problem for polyester products. Moreover, polyester fibers will harden or even brittle under extremely cold conditions (usually over -30 C ~-40 C), thereby reducing the comfort and warmth of polyester fibers as filler. 
 "and feather is the animal fiber produced from the surface of goose and duck. It is the only three-dimensional ball like animal warmth retaining fiber. This structure determines that it has high fluffiness and can contain plenty of static air. Therefore, the eiderdown has a superior softness, comfort and warmth, which is the biggest difference from any linear fiber." Yao Xiaoman said that because eiderdown is a natural thermal insulation material, it will not generate static electricity or adsorb dust, and it can be biodegradable, and it can resist the extreme low temperature climate without affecting the wearing effect. These excellent properties of eiderdown are not available to any synthetic fiber. Therefore, down products are natural green products. 
 "science and technology velvet" is misleading to consumers 
Finally, Yao Xiaoman said that it is the obligation and social responsibility of the brand manufacturer to provide consumers with a good consumption environment and to provide accurate product information to consumers, so that consumers can clearly consume their products. It is obvious that the use of the name of "scientific and technological velvet" is likely to make consumers ambiguous and misleading consumers. 
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 "the China feather and down industry association will assume that consumers will provide quality feather products and purify the down market, so that the natural feather products will bring endless enjoyment to consumers and stop the use of concepts to mislead consumers." 
 on the "science and technology velvet" Shanghai Metersbonwe < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited by Share Ltd brand center marketing department's response: 
 1. product information: in 2013 autumn's main hit series, N.F.T new energy technology velvet products, from the development to the shelves and the promotion of each stage, the information published in various media channels never stated that "N.F.T new energy technology velvet product" is the feather and down products and their ingredients containing down and down content. It is clearly pointed out that this is a new filling material, and the difference between feather and down filling products is compared in detail. This information can be querying in July and August in Baidu related information search. Our company has done professional training for sales channel staff to avoid consumers' misunderstanding of the understanding of "N.F.T new energy technology products". 
 2. product development: the origin of the product is based on Metersbonwe's prediction that the price of feather products will rise sharply in autumn and winter this year due to the avian flu, and this year's economic situation is relatively low and the market consumption power is not enough. Therefore, it is considered to provide consumers with a solution that has the same warmth retention function, takes into account the fashion and the relative price is affordable. The autumn a href= http:// www.91se91.com/news/index_c.asp > winter clothing < /a > solution. Out of the insight of consumer market and care for consumers, we shifted the focus of R & D to new materials with higher technology content. We have jointly developed our own patent technology filling products with many years of technological experience: new energy technology velvet. This product not only has the same warmth retention property of feather and down products, but also has the characteristics of no heat preservation under the condition of no drills and moist environment. From the original intention of product development is to consider for consumers, it is even more impossible to mislead consumers. 
 3., in the background of this year's a href= "http:// www.91se91.com/news/index_c.asp" > clothing retailing industry < /a > downturn, what the United States thought of is how to break through the breakthrough and how to lead Chinese garment enterprises to break through the predicament. Therefore, even if some individual down garment enterprises are reluctant to treat Metersbonwe in the old way of competition, we still hope that the new energy and new life values advocated by the "N.F.T new energy technology velvet" can bring us a better future.