Interview With MS. Lv Xiaolei, Vice President Of Shanghai Fashion Design Association

"P", the first day of London Fashion Week, the overseas promotion project of Design by Shanghai, created by the Shanghai fashion week Association and the London Fashion Week Association, was held today at the Royal London opera house, which has a long history.

This project will debut Chinese designers for the first time in the fashion week, 11 designers, Ji Cheng, Lu Xiaoyu, Li Xiaoming, Lin Ruoping, Zheng Xiao Dan, Zhang Yuhao, Liu Min, Du Yang, Shangguan Zhe, He Yan and He Yan.

Lv Xiaolei, vice president of Shanghai Fashion Design Association and Deputy Secretary General of Shanghai Fashion Week Organizing Committee, received an exclusive interview to share with you the activities of Design by Shanghai.

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< p > 1. is this the first time that the Shanghai Fashion Design Association has worked with the London Fashion week? Why did you choose London Fashion week instead of other fashion week? < /p >

< p > second times.

At the beginning of this year, the overseas promotion project of Design by Shanghai designer, made by Shanghai Fashion Design Association, first landed on the stage of international fashion week.

We have built this project to set up a brand-new concept in China and Shanghai in the international fashion circle, to promote the attention of famous international media and professional fashion designers to the original design of Chinese, and promote the internationalization of local designer brands.

The second quarter of Design by Shanghai was also supported by the British Fashion Council, as the official event of the 2014 spring and summer fashion week in London on the first day of fashion week.

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London P is a city full of creativity and vitality. The London Fashion week provides young designers with the opportunity to fully display their talents. The fashion week of Shanghai is also committed to creating a platform for the unique cutting-edge designers. Therefore, we will London as the first choice for designers to promote overseas. We hope to organize the Chinese designers to participate in the London Fashion Week collectively, so that the world can see the creative design of Shanghai and let Shanghai fashion design send its own voice.

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< p > 2. the total number of Design by Shanghai activities has been invited to participate in the design of China. How many conferences will there be? < /p >

< p > a total of eleven Chinese designers will organize five T conference launches, and 11 of the designers will exhibit static works all day.

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< p > 3.. How do we choose these designers? < /p >

< p > many of these designers have published many works in Shanghai fashion week and have made a good response.

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At the same time, we have carried out a detailed inspection of the designers' new season works. Besides paying attention to the quality of the clothing process, we value the creative spirit of the works. We hope to present the unique feature of Chinese original design, which contains the quintessence of Chinese culture and an international perspective. This is also the characteristic of Chinese designers nowadays.

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< p > 4. through this event, we launched the launch of an international fashion week in London with Chinese original designers and independent designers. What is the main purpose of this conference? < /p >

< p > Shanghai is China's < a href= "http://www.91se91.com/news/index_c.asp" > designer brand > /a > the most concentrated city. We hope to build and hold the Design by Shanghai project brand, so that the international fashion industry will have a deeper understanding of the development status of Chinese designer brand. On the other hand, it will also help designers go abroad and display their works in the London Fashion Week, so that they can harvest the information feedback from the international market for the first time.

Therefore, our activities include T show and static display, and pay special attention to the invitation of buyers, that is, we hope to create a seamless platform for the international market.

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< p > 5.. This a href= "http://www.91se91.com/news/index_c.asp" > Design byShanghai /a > activities will be held at the Royal Theater, but there will be other activities in London Fashion Week at other times. < /p >

< p > No.

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< p > 6.2014 spring and summer London < a href= "http://www.91se91.com/news/index_c.asp" > Fashion > /a > Zhou gathered many Chinese designers. Why do you think so many Chinese designers choose to run the show in London Fashion week? < /p >

Less than P, in today's trend of globalization, fashion no longer has obvious national boundaries.

The roots of Chinese designers are in China, which makes their works naturally different from western fashion. But at the same time, we can see that these designers no longer rely on "Chinese elements" to attract attention, they have a more international language for the interpretation of fashion.

London Fashion Week is known for its avant-garde boldness and the most inclusive of creativity. Its mature fashion industry can also provide rich practical experience for designers. I believe there will be more excellent Chinese designers in London Fashion week.

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< p > 7. this year's autumn and winter fashion week in Shanghai, Wang Haizhen accepted the invitation of the organizing committee to move his 2013 autumn winter series back to Shanghai fashion week.

So in the next fashion week November in Shanghai, will we also invite Chinese designers to show overseas? < /p >

< p > Shanghai fashion week 2014 spring and summer series activities will be unveiled in mid October. The core of it is: 2014 spring and summer releases will be held in Pinghu Park, Xintiandi, Shanghai in from October 17th to 23rd. China's fashion industry is in a stage of rapid rise. At present, Chinese designers who are paying more attention overseas have also chosen to make the domestic market as the development focus of the brand. We are willing to provide more support for these designers to expand the domestic market.

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< p > the list of designers participating in the release is still at the final confirmation stage. We can always pay attention to our meager and official websites.

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< p > 8.Design by Shanghai activities are not only a platform for designers to exchange and study, but also a good opportunity for communication and learning between the Organizing Committee of fashion week. What do you think London Fashion Week deserves to learn from us? < /p >

This trip to London is a good opportunity for us to learn, communicate and demonstrate. P

Although the fashion industry in China has been developing rapidly in recent years, there are still many areas to be improved compared to the mature European fashion industry system.

Especially in connection with the market, the London Fashion Week is linked to the buyer system and is effectively linked with the sales of the shopping malls. At present, the domestic business mode is also gradually pforming. The Shanghai Fashion Design Association and Shanghai fashion week will also make every effort to make their contribution.

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