Prada's Net Sales Increased By 7.6% In The 2013 Fiscal Year.

< p > Prada SpA (1913.HK) Prada group announced the complete mid term performance report in fiscal year 2013 after the close of Hong Kong stock.

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< p > the six months ended July 31, 2013, net profit rose 7.6% to 308 million 200 thousand euros from 286 million 400 thousand euros a year earlier, less than 321 million 300 thousand euros generally predicted by analysts, and 551 million 100 thousand euros before EBITDA interest depreciation and amortization, representing a 17.4% increase over the same period last year, accounting for 31.9% of total revenue.

Gross profit margin rose to 73.4% from 71.5% in the same period last year.

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< p > Prada SpA (1913.HK) Prada has released the first half sales figures in August 8th: net income increased 11.7% to 1 billion 728 million 100 thousand euros, lower than the market expected 1 billion 750 million euros, compared with 1 billion 547 million euros in the same period last year, an increase of 14.8% according to the fixed exchange rate.

But looking back to the first quarter earnings report, group sales growth rate of 13.9%, according to constant exchange rate increase of 19.1%, showing two quarter sales continued to slow down.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > direct sales channel < /a > sales volume of 1 billion 422 million euros, contributed 83.3% to net sales, increased 15.6% compared to the same period, increased 19.5% at the constant exchange rate, and increased 7% in the same store (the same store sales increased by 8% in the first quarter). The Goldman Sachs analyst pointed out that the decline in the same store sales was due to the reduction in sales in July and the restriction in the Middle East Ramadan, excluding these one-time factors. Analysts believe that the group's development is still very healthy; the wholesale channel sales recorded a 3.5% decline, and the constant exchange rate decreased by 3%, mainly because the group adjustment sales strategy resulted in a reduction of more than 100 Wholesale partners.

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< p > by region, the net sales volume in the Asia Pacific region is 627 million 600 thousand euros, up 17.9% from 532 million 500 thousand in the same period last year (24.8% in the first quarter). The rate of growth is 18.7% at the constant exchange rate, 36.8% of the total net sales (34.9% last year), and the Greater China region has recorded a net sales of 396 million 700 thousand euros, making a major contribution.

Sales in the Americas recorded a year-on-year increase of 13.5%, an increase of 16% under the constant exchange rate.

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The two quarter growth of P and Europe also decelerated.

The European market (excluding Italy) is the second largest market in the group. Net sales grew by 7.2% to 374 million 300 thousand euros, mainly driven by international tourists, with retail sales reaching double digits. Italy recorded a net sales of 268 million 500 thousand euros.

The net sales of the Americas were 231 million 600 thousand euros, up 13.4% over the same period last year.

Sales growth accelerated in Japan and the Middle East. In the first half of the year, sales increased by 16.4% to 159 million 400 thousand euros at a constant exchange rate, up from 12.2% in the first quarter, and net sales of 43 million 300 thousand euros in the Middle East, showing a three digit increase compared with the same period last year.

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< p > brand, < a href= "http://www.91se91.com/news/index_c.asp" > Prada < /a > sales of Prada increased by 14.3% (17.3% at constant exchange rate) to 1 billion 233 million 400 thousand euros, and the growth rate in the first quarter was 18%. In addition to Italy, the brand recorded stable double-digit growth in various markets; Miu Miu increased by 4.1% (8.2% at constant exchange rate) to 256 million euros; British brand Churchs increased by 5.4% (8% at constant exchange rate) to 32 million 700 thousand euros; Car Shoe sales dropped to 33.4% euro to Euro because of wholesale delivery time difference.

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< p > net sales of leather goods were 1 billion 156 million 400 thousand euros, an increase of 22.6% over the same period of 943 million 100 thousand last year, and double-digit growth was recorded in all markets except Japan.

< a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > net sales increased by 0.1% to 248 million 700 thousand euros, shoe sales were affected by the shrinkage of wholesale business, and net sales fell 10.4% to 315 million 300 thousand euros, of which Miu Miu achieved double-digit growth year-on-year at fixed exchange rates.

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The group continued to expand its retail network in the first half of the year, adding a total of 30 stores, including 5 new retail stores in July (the men's clothing store in Milan and Seoul, the first independent store in Osaka, Japan and the first store in Doha, Qatar), which increased the total number of Direct stores to 491, including 301 Prada P stores, 133 Miu Miu stores, 49 Churchs stores and 8 Car Shoe stores.

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< p > Prada SpA (1913.HK) fell by 1% in September 17th, following a decline in the broader market.

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