"Fabric Supermarket" Can Help Fabric Enterprises To Reduce Pressure

< p > < strong > a change based on downstream and end consumer needs has occurred < /strong > /p >

< p > last October China International a target= "_blank" href= "http://www.91se91.com/" > textile "/a" fabric and accessories (Qiu Dong) exposition atmosphere is still hot, with an exhibition area of 150 thousand square meters, and more than 3300 exhibitors from about 28 countries and regions.

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< p > but the difference is that many exhibitors do not have the luxury of previous years. The reduction of orders and the decrease of business volume are the consistent information revealed by many exhibitors.

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< p > "from the perspective of foreign customers, there was not much demand for product categories before. But this year, because the international situation is not very optimistic, many foreign customers' orders for a single variety of 100 thousand meters before may become 10 orders in the order of 100 thousand meters, and at least 6 of them are new varieties."

When it comes to the specific changes of foreign customers' demand for products, Shen Zhenhua, sales manager of Wujiang Yongda Textile Co., Ltd. concluded.

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< p > statistical data show that in the second quarter of 2012, the import of Nantong a href= "http:// www.91se91.com/news/index_c.asp" > textile fabric > /a > all the way up in the first quarter of 2012. In June, a total of 153 thousand and 600 textile fabrics were imported, and the value of goods was 643 thousand and 300 US dollars. The same score increased by 26.36% and 27.67%, a large part of which was attributed to the fact that small batch and multi varieties of textile fabrics imported from Japan had more advantages.

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< p > in order to cope with the severe market environment, Quanzhou fabric industry has generally lowered the unit price of fabric sales.

Last year, the company lowered its price of its products to 16%, but the profit was suddenly thinned because of the decline. Although sales increased, the profit growth rate was not large.

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< p > "it is not easy for enterprises to survive."

Chen Feng, general manager of Fujian Feng Zhu textile Polytron Technologies Inc, is not optimistic about the current situation.

He believes that the current downstream a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry inventory pressure has not seen signs of reversing, upstream textile enterprises still have considerable pressure.

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< p > nowadays, whether the industry can adapt to small batch, multi variety and fast delivery time is not only the requirement of fast fashion for downstream garments, but also the realistic demand for fabric enterprises to survive.

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"P >" foreign fabrics companies give us a convenient way of ordering, they provide fabric fixed dyeing, even if you only set a few meters of fabric can also be quickly obtained.

This kind of service is quite different from that of the domestic a href= "http://www.91se91.com/news/" fabric enterprise /a.

The famous < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > Guo Pei said.

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"P," she also said, "under such circumstances, we also cooperate with them to develop the market and provide them with a large amount of market information.

This will help them master the latest market trends, adjust their product structure in a timely manner, and we can get the fabrics we need as quickly as possible. "

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< p > He Xuqi has elaborated on the evolution of the domestic supply chain.

For example, Kita Kamihiro has more and more independent designer brands. He needs to complete the design of seasonal works quickly and push them to the market.

But they are stuck in the process of fabric stocking: they need a lot of small batch of special fabrics, but the traditional fabric factory is 1000 meters away, becoming a barrier to personalized clothing customization.

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< p > he believes that the best way to solve this problem is to provide a "a href=" http://www.91se91.com "fabric supermarket" /a ".

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< p > now, Fenghuang is trying to do such a thing.

Zhejiang Fenghuang Zhuang Textile Co., Ltd. is planning to build a fabric supermarket. It plans to provide 10 thousand new fashion products to the industry every year, and it will all be displayed in ready-made clothes. It is expected that the supermarket, known as "fabric WAL-MART", will be built in October this year.

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< p > the company responsible person said that fabric designers from universities and textile enterprises and < a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < /a >, through the fabric supermarket, this platform can release new product information and directly integrate into the market.

Clothing companies can not only select fabrics in supermarkets, but also broaden their thinking and choose new clothes.

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< p > nowadays, like Phoenix Village, the way to directly make fabrics into garments and show them to customers has become a common phenomenon. Even fabric enterprises are not new.

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< p > walking into the exhibition of accessories and accessories, we can find that in order to better display the fabric, more and more enterprises have displayed the sample clothes made of their own fabrics on the booth for purchasers to purchase.

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< p > "on the one hand, it allows customers to directly see the final effect of fabrics made into garments, and on the other hand, customers can also directly purchase such garments for large cargo production."

Fujian Dragon Peak Textile Technology Industrial Co., Ltd. a responsible person said, Longfeng in the future to take a one-stop service development path.

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< p > in Qipai men's clothing, last year, the company intends to bypass the middlemen and directly link up with the upstream enterprises of the supply chain to reduce costs.

However, "many manufacturers do not understand that if the service fails, we will not cooperate."

According to Shi Lizhen, deputy general manager of Qipai, some of the Shishi fabric companies even own their own clothing design team, from fabric to sample design can provide one-stop services.

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< p > service has become a common vocabulary in recent years, < a href= "http://www.91se91.com" > fabric enterprise < /a >. It has been the consensus of many enterprises from production type to production service type.

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Xu Gaoyang, director of Jiangsu Dan Mao Information Center, said, "I used to say to clients what I only do, now I want to tell my customers what you need me to do and what kind of services you can provide."

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The premise of "P > strong > service is to accurately understand the needs of customers and consumers.

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< p > in fact, the comfort and durability of clothing, even the environmental protection of a finished garment from yarn to finished products, will become the downstream customer of fabric Enterprises -- the demand point of clothing enterprises.

Based on such a demand point, in the face of garment enterprises, fabric enterprises should not only provide high-quality, innovative, fashionable, high value-added fabric products, small batch, fast delivery time, more perfect and meticulous comprehensive services, but also meet the needs of downstream customers who are distinctive and even full of variety.

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Less than P, in the days of textiles, the changes that revolve around the needs of customers and consumers have brought real benefits to enterprises.

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< p > for example, a customer once asked him to do such an experiment on the day of the day. He used a black and white color and jacquard fabric made of jacquard fabric for one night to test whether the color fastness of fabric was in accordance with the requirements. In order to simulate some young white-collar workers in the home, wash the a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > bubble water forgot to take the experience.

We did this experiment for the day and got the affirmation of our customers with high quality fabric products.

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< p > the general development sample of textile enterprises needs to collect the development cost, but the free day proofing can be done.

Many enterprises do not accept small orders with little demand, but there is no order in the sky, even if they are only a few hundred meters, they will be completed in quality and quantity.

At the same time, in the flower pattern, the sky has its own copyright, and customers can enjoy the copyright service of the sealing board.

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< p > in Guangdong Jianye textile, based on the fast fashion demand, the rapid response has been the core competitiveness of the company. With the fashionable a href= "http://www.91se91.com" and the creative fabric < /a >, "who is the first to launch the fashion products recognized by the customers, who will be able to seize the market opportunity, who can produce the order with the low production cost, short delivery time and punctual delivery."

General manager Yan Huaying said.

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< p > it is understood that in order to read the fast fashion, Jianye textile, apart from understanding the color and fabric dynamics through popular trend websites and press releases, is also committed to developing its own buyer model and striving to collect first-hand valuable popular information at the first time, thereby greatly reducing the "leading time" of downstream clothing products, and making garment enterprises more "fashionable" to shape the style of clothing products.

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< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > for fabric enterprises, the needs of customers and consumers are not multiple-choice questions, but answer questions.

Speaking of the demand for clothing in the lower reaches of 2013, Huang Shali, chairman of Huaqi printing, believes that first of all, fabric enterprises should do well in basic services, that is, the positive attitude towards product quality, delivery cycle and quality problems.

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< p > in addition, "fabric companies also have strong product development capabilities."

Huang Shali said.

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"P >" innovation is the key to meeting the needs of Chinese consumers and helping fabric manufacturers, garment manufacturers and clothing brands to stand out in the fierce competition.

For the company, it means a high degree of integration of quality, innovation and speed of listing. "

Ying Wei Da a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Business North Asia Business Director Michelle rice has said.

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Last year's China International a href= "http://www.91se91.com" > textile fabric > /a and Accessories Expo, infield and its partners displayed their latest garments and fabrics using the latest technology and products of infield, including lycradualfx fabrics with excellent resilience and excellent recovery function for superelastic denim dress, and lycrasport fabrics with light weight and sportswear fit for sportswear, both comfortable and shaping functions, suitable for lycrabeauty fabrics such as underwear and swimsuit.

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< p > however, relative to the large and large fabric enterprises at home and abroad, "some private enterprises in China are affected by many factors such as capital, team and scientific research ability, and their progress in the development of functional fabrics is limited, and their sustainability is poor."

Chen Cangsong, vice president of Fujian Hongyuan Group, said.

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< p > 2009, Shishi, a famous textile enterprise, put forward the concept of "natural fiber", widely publicized functional textiles, and realized a certain capacity and put it into the market.

But then, the company stagnated in the product research and development, suffered financial pressure, and in the past two years, the textile market environment was bad, so the project had to be suspended.

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< p > "according to the market trend, we have developed" a href= "http://www.91se91.com" cool feeling fabric < /a ", which has attracted the attention of many brand customers.

But in the first two years of the market promotion process, because of the high cost, only a few domestic brand customers can accept it.

Generally speaking, the market needs a longer period of adaptation for new products, especially this kind of functional products.

Federal Sanhe vice president Wang Honghua said frankly.

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< p > in fact, it is not only new products, including traditional products, but also how to deeply connect with garment enterprises.

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