Metersbonwe Breaks Through The Dilemma Of Clothing Industry?

< p > September 20, 2013, Metersbonwe is located in Hangzhou Yanan Road (Yan Qingdian), a flagship store with a total area of more than 4800 square meters and a total height of 5 storeys.

Zhou Chengjian attended in person, and was asked to face the industry dilemma of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a ". When the United States broke through the border, Zhou Chengjian took the same weight:" to be an entrepreneur, first of all, we need to wake up to insist on the spirit of entrepreneurs. Secondly, we should return to ourselves, focus on our own professional knowledge, and constantly innovate and deepen our work with the global perspective and Internet perspective, and undertake corresponding social responsibilities. This is a kind of values and ideas that I stick to personally. "

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< p > < strong > new store become a breakthrough point < /strong > < /p >

< p > Hangzhou Yanqing store is not far from West Lake. Now it has become a "central station" concept, < a href= "http:// www.91se91.com/news/index_c.asp" > clothing shop < /a >: the shop is hollow into a "waiting hall", which is high and open; the fitting room can be imagined as a "train compartment" with a sense of privacy; a local space is made into a luggage compartment, piled up with retro suitcases waiting to be received, and a steel frame for the corridor and elevator, as well as some decorative bulb bulbs, can not help but recall the tracks and platforms.

The design fully preserves the elements of the original open space and building materials. The details of "brick, iron and wood" as the core of the design and building materials, as well as the ornamental industrial and mining lamps, reflect the LOFT's sense of freedom.

Zhou Chengjian jokes that this "central station" concept store originated from his memories of youth, and the old Hangzhou Railway Station, which was demolished not far away, was once a place where he spent the night in newspapers during his pioneering days.

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< p > "brand is no longer a symbol of clothing, but should be a symbol of life style". In the shop, Zhou Cheng LITE-ON is full of vitality. "Every place has a life scene that arouses local culture and emotional identity. Each store has its own story. In the next 12 months, we will launch more than 100 shops in the whole Parliament. Within three years, the shops in the whole country will gradually be built with new concepts."

This shop display concept of "one shop, one story, one city, one culture" has been successful in Xiamen and Chengdu. Following the strong Xiamen style of Xiamen Zhonghua City store, the deep Kuan Alley and Zhai Alley of Chengdu Global Center store, and the nostalgia for Hangzhou's old station, consumers responded with a substantial increase in sales data.

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< p > strong > three years will be China's brand dominant market < /strong > /p >

"P", "beautiful and unique, the prestige of Yang, and the prestige of the state," is said to be the official interpretation of Metersbonwe's vision of its own brand.

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< p > the cultural scene of every region is interwoven with Metersbonwe's deep national brand sentiment. It is the brand spirit of "beauty and uniqueness, and the prestige of the state."

According to the US insiders, Metersbonwe hopes that within three years it will open the experience store with rich Chinese culture and Chinese lifestyle to London's Oxford street, Champs Elysees in France, Ginza in Tokyo and Fifth Avenue in the United States.

It seems that Metersbonwe has made full preparations for the "prestige of Yang Guo Bang".

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< p > "at present, the phenomenon of" a "href=" http://www.91se91.com/news/ "> clothing brand < /a > dominating the Chinese market will last for more than 2 or 3 years. The future must be Asian brand leading global competition. After 3 years, it will also be China's brand dominating China's market, and more believe that in the next ten years, the global popular a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "brand market will be dominated by Chinese brands and Asian national brands.

Zhou Chengjian made a judgement on the market.

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< p > in the face of the unprecedented downturn in the apparel retail market in 2013, Metersbonwe started its corresponding strategy in 2012: one year faced with pressure from all sides, misreading and speculation, it remained silent and hardworking for a long time, and gradually completed a series of changes from organizational change, supply chain optimization, product innovation and experience shop remodeling; and this autumn, just after the launch of the new technology material product - "new energy technology velvet", it launched 6 new concept stores in the country in 30 days.

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< p > "in the past year, the Metersbonwe team has been constantly awakening itself, returning to the ID, focusing on the garment industry, gradually completing the process of innovation and pformation, constantly learning the advanced and meticulous management mode of the world and the experience of international brand management, and collecting resources advantages to seek breakthroughs for the industry. With the Chinese people's more confidence in culture, we are more convinced that the goal of becoming a global tailor is getting closer and closer.

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This year, China's apparel retailing industry is in a downturn. Metersbonwe's positive performance in the new image and new products fully reflects its insight and quick response to the market. P

At the same time, the positive energy of this upward breakthrough not only brings new hope to Metersbonwe's future, but also brings new thinking and new value to the pessimism of Chinese traditional retail industry.

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< p > < < a href= > http://www.91se91.com > clothing retail > /a > industry is just the beginning stage. Before China's brand experienced the rapid growth process of quantitative change, now is just the stage of qualitative change.

Zhou Chengjian said.

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