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Business Opportunities In Hangzhou Metro Convenient Clothing Industry

2013/9/22 19:41:00 53

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Hangzhou Metro Line 1, Feng Kai Road Commercial Street opened full moon, sparsely populated, business is bleak. 
 yesterday at 11 noon, the salesperson was sitting in the shop like a bored person. From the day before, the shop did not sell a piece of clothing, but by noon yesterday, it still had no "opening". Her shop is on the commercial street of Hangzhou Metro Line 1, which has been favored by many businesses. 
 Feng Jie Road Metro Commercial Street opened in August 8th. This commercial street, which was originally regarded as full of business opportunities, was so bleak for more than a month. 
 yesterday, reporters walked into the underground commercial street to find out. 
 brand menswear shop did not sell one dress a day, /p >
 yesterday noon, it was the time for the white-collar workers to go out of the office building to find food, and the time for shopping. But the Fung Kai Commercial Street on the ground floor was more popular except for the restaurants. 
 "federal Europe" is a Menswear brand in Wenzhou, and has a reputation in Wenzhou, Taizhou and other places. And this store in Fengqi commercial street is the first brand image shop they entered into Hangzhou, but after opening, business is getting weaker. 
 "there are some promotional activities at the beginning and business is slightly better." The store clerk said, "but now the business is getting worse and worse. It opens at 9 in the morning and closes at 9 in the evening. Customers have only one digit." 
"P", the shop assistant told reporters that no one entered the shop the whole day before yesterday. "Our store in Wenzhou has a turnover of more than 10 thousand yuan a day." The shop assistant said, "the shop is better on the first two days of opening, and the turnover is about 3000 yuan per day. This time is not good, the highest is only 1300 yuan. On average, there are only a few hundred yuan a day to get in." 
 the two brand jewelry shops on the commercial street also reflect the same situation to reporters. "The profit and loss point of our store is 3000 yuan per day." "The sales volume is only about 1000 yuan a day," said the head of the shop that sells the national wind ornaments. 
 "sold 36 drinks this morning." Commercial Street "can" tea shop clerk said, "this is still a lot of people, at 7 o'clock in the evening, almost can not see people." 
 a total of 34 shops in the entire subway commercial street, the reporter asked a circle, most of the businesses are currently in a state of loss. "Although we have prepared for a period of loss, it is hard to sustain losses for a long time under the pressure of high rent." Said the boss of the industry. 
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 < --EndFragment-- > at present, the rental of the commercial street shops is about 30 yuan / day / square meter, that is to say, a slightly larger shop has a rent of about 600 thousand yuan a year, which is almost the same as the rental of a prosperous shop on the Yanan road. 
 commodity positioning is problematic. Business atmosphere is not strong. It is hard to break down /p >
 reporters learned that the merchants chose to enter the subway commercial street, hoping to play their own brand so that the citizens of Hangzhou could understand it. But after a period of open business, the business was unexpected. 
 "before the hot weather, everyone poured into the subway station to enjoy the cool weather, so the turnover was relatively high in those days, but now the weather is cool, the number of people visiting the commercial street is obviously reduced." The head of a jewelry shop said. 
 there is also something wrong with the location of goods. The clerk in the silver era told reporters that they obviously felt that the location of goods in the store was very high. Most of the people who took the subway were just going to shop and turn around. Few people would make up their minds to buy two hundred or three hundred yuan for jewelry. 
 reporter observed that the most lightest business on the commercial street is mainly ornament shops, clothing shops and hairdresser shops. Buying or making hair needs to be carefully selected and time-consuming. Therefore, although the highway station has a high daily traffic volume of 13 thousand passengers per day, it has been rushed through the shops, and there are few specialized shops. 
 "Metro commercial street has not yet formed a strong business atmosphere." An industry analysis, "this commercial street is only 300 meters long, a total of more than 30 shops, one lap, more than 10 minutes is enough, there is no need to specially visit. High level of consumption in the Wulin Square Station to get off to visit Hangzhou Tower, Yintai, the cheapest bargain at Longxiang bridge stop, visit Longxiang, the Federation of labor, filtered to our passenger flow is very few. 
 besides, commercial street is not the only way for people to take the subway. This also weakens the passenger flow to a certain extent. "We sell fast selling products, which is better than other stores, but it is not ideal either." Rosen, a convenience store clerk, said, "when the subway line 2 is opened, the popularity of this commercial street may be more prosperous." 
 merchants are curious to save themselves. 
 some businessmen still have hope for the future /p >
 how long can most businesses sustain their losses for a long time? 
 some businessmen say that there is little confidence at present. However, businesses are still very optimistic about the prospect of Metro commercial street. 
 "we are selling cheaper products." The new concept of "yard yard", Shao Wei, the head of the two-dimensional code shop, said: "this is in line with the subway crowd's fast forward and quick exit, and the characteristics of shopping decisions in a short time, and our higher priced goods are presented in the form of samples. If passengers are interested, sweep the two-dimensional code, and then pick up the subway station carefully, and have a lot of time to decide whether to trade or not." 
 Shao manager said that after a month's trial operation, the "best yard yard" sells the best products at a price of up to 100 yuan, while the price of tens of dollars of goods can also gather popularity, so he admitted that even though it is still at a loss, it is still optimistic about the prospects. 
 in order to survive the market incubation period, businesses on the commercial street are also trying to save themselves. 
 the "George" beauty salon on the commercial street is now launching group buying activities. "The guests we are doing now are the familiar guests brought by barbers." The shopkeeper said, "we hope to cultivate familiar customers through group buying activities so that they can get used to consumption in our stores." 
"P", and the salesmen of the federal Europe's Shi LAN store revealed that they were trying to make the store a special store to accommodate the consumers. 
 the head of the jewelry store told reporters that they would integrate the Hangzhou characteristics into the ornament surface so that the traveler felt that it was not only an ornament, but also a souvenir on behalf of Hangzhou. 
 besides, some businesses are also negotiating with the relevant departments of Metro to open public card consumption service to facilitate shopping. 
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Not long ago, the news of the loss of HK $160 million in the first half of the Hangzhou subway caused a stir in the first half of P --EndFragment--. However, what is the loss of subway itself? 
 August 8th, the first underground commercial space of Metro Line 1, the commercial street of Fung Kai, was officially opened, and many merchants who had broken through their heads were full of confidence. Who knows, a month later is another scene. In September 17th, Zhejiang online reporter visited Feng Jie commercial street. 
 13 thousand is only a passer-by shop with an all day turnover of zero .
 the commercial street of Feng Qi Road station is 300 meters long, with a total of 34 shops. At present, a total of 21 businesses are stationed, including catering, hairdressing, clothing accessories, communications digital, convenience stores, banks and other formats. 
 as the central area of Hangzhou, Feng Qi Road station is the only way for many office workers. Its daily average passenger flow is 13 thousand passengers, second only to East Railway Station, city station and Longxiang bridge (West Lake). 
When p was first opened in the early August, businessmen were full of confidence combined with promotion and media publicity. But now, when reporters return to visit, many businesses are shaking their heads. 
 "before the opening of the business, there are many people who feel there are many people who are there. I am very confident." A main snack shop seller said, shaking his head, and after three days of business, business was on the decline. 
The salesperson of "P > < a href=" http://www.91se91.com/news/index_c.asp ">" Hai Bei "/a" women's clothing shop "also told reporters that even during the promotion period, the daily turnover was only about 2000 yuan, and the best business day in 1 months was 4000 yuan, which was totally different from what was expected before. 
 "although there are many people passing by every day, there are few people who come in to see it, and fewer people buy it." 
 next to the seashell, another clothing store named a href= "http://www.91se91.com/news/index_c.asp" > men's clothing < /a > is worse: the highest turnover is 3000 yuan during the opening period, and now it often has a turnover of one hundred or two hundred. "Yesterday was unlucky. None of them sold!" 
 the days of ground and underground days are greatly reduced, /p >
 subway consumption is a kind of instant consumption and convenient consumption. Tired, buy a glass of water; hungry, buy a snack or bread. Therefore, throughout Beijing, Shanghai and Guangzhou, there are all kinds of shops in the subway station, but there must be a convenience store. 
 however, it is not easy to get a convenience store in this "first Metro business street" with benchmarking significance. 
 "the average daily turnover of Xiasha restaurant is around 20 thousand, and Wulin store is basically maintained at 10 thousand, which is only 3000 yuan per day." 
 noon, according to reason is the most busy time for convenience stores, but Rosen convenience store is very cold, only 5 minutes to enter a person to buy things. 
"P" also encountered two days on the ground and underground. 
 "upstairs child lane has a store, the size is similar to here, but business is twice as good. I wonder why there is no business. " 
Less than P, what worries the shop manager is that the wages of employees are also affected by bad business. "At first, I thought the business would be better here, and a group of employees would apply for the spanfer from other stores." 
 besides, there are still many troubles in underground shops: rubbish can be spanported to a long distance before it can be lost and spanported. These make the shops that are originally miserable and feel worse. 
 high input and low output can hold long is unknown. /p >
 < < a > > href= > http://www.91se91.com/news/index_c.asp > > < /a > > rare animal. Overseas hairdressing should be more favored by customers but only one guest from morning till noon. 
 it is reported that the benchmark rent of Phoenix Road station is 22 yuan / day / square meter. As a result, the 80 square meter store will rent 600 thousand yuan a year. 
In order to attract customers, the overseas Chinese government also changed the "people to people" line, reducing the original scissors starting price from 88 yuan to 49 yuan, but it still can not save the declining trend in order to attract customers. 
 Axin said the loss is obvious now, but with the development of the subway, business should be better. Whether or not we can hold that time is still unknown. 
 as the first subway bank in Hangzhou, the Bank of China has seized the site at all costs, and profit is not the main purpose for it. 
 "the huge passenger volume of the subway station can bring strong demand for financial services, and the subway will also become a must for banks. But everyone is still testing the water stage." President Ruan Han said, what we want to do is to make some new attempts to develop high-quality and efficient subway financial services through this point, so as to lay a foundation for widening the layout of the subway in the future.