Hermes Enters The Southeastern China Market
Recently, Hermes Ningbo stores opened in Ho Yi Avenue shopping centre, which is the twenty-third exclusive store opened by Hermes in China. It also opened its prelude to the market in southeastern China.
Since the beginning of this year, there are many reasons for the consumer market. The purchase of luxury goods by Ningbo people is not as big as ever. The reason why Hermes chose to enter Ningbo at this time is its cultural confidence.
In order to catch the hearts of Ningbo consumers at once, the 176 year old world brand specially invited the famous French architectural design firm RDAI to visit Ningbo for investigation, design and decoration. Compared with other shops in Ho Yi Avenue, the two facades of Ma Shi are very tall, facing a road and a shopping mall.
The design concept of Hermes Ningbo store is quite distinctive. In general, merchants use the design of "women's wear and men's wear" in the store layout, but Hermes has adopted a "layer". Men's wear "Two layers of women's clothing" layout, which makes a space full of masculinity, while the two layer has become light and smart.
From the sale of goods, Ningbo Hermes concentrates its men's clothing. Women's wear There are many kinds of items, such as luggage, leather, jewelry, shoes and hat, and even the latest development of wallpaper decoration.
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