How Should The Windows Of Clothing Industry Display Different Beauty?

Principles of window display

1. do not violate the rules of color combination, vivid coloring is comfortable and bright, easy to create a relaxed shopping atmosphere with light coloured and high purity coloring, which is conducive to attracting attention and attracting customers' attention.

2. the unity of composition and the interrelated window between goods are the stage for displaying the merchandise. The emphasis is on the overall visual effect. The merchandise displayed should be linked to each other, and seek common features from color, style, material and so on, so as to achieve harmony.

3. highlight the main body and emphasize the sense of space. It will not only increase publicity, but also display the characteristics and value of products more directly to customers. Proper arrangement of primary and secondary products, reasonable organization space, so that the display looks full and full.

4. in order to maintain the freshness of consumers, display goods should be changed frequently, usually in a week as a cycle.

5. the display conditions of goods displayed in window displays must be able to represent the personalities of products, be popular, seasonable, and provide customers with popular information for the season. The goods displayed should have complete distribution for sale.

　　 Window display skills (1)

1. color application skills

Color is a foresight factor that can cause consumers' attention at a certain distance. The most important factor that can cause customers' attention is the color factor. Through color, we can express lightness, enthusiasm, softness, tranquility, elegance, solemnity, and many other artistic conception. We can use red tone to show the sense of liveliness, use gray tone to express loneliness, use yellow tone to express happiness, and express the sense of tranquility in blue and green tones. At the same time, we can create different atmosphere through collocation and collocation. The collocation of warm colors can give people warm feeling; collocation between cool colors gives people a cool feeling; bright coloured collocation gives light pleasure to people; on the contrary, it gives people a sense of stability; contrasts with coloured coloring to give people a sense of luxury; complementary coloring gives people a sense of simplicity; yellow and green collocation is lively; white and red collocation is full of youthful flavor; the collocation of gray and bright colors is full of real breath, and so on, and the language of color is rich. Choosing reasonable color matching is one of the skills of window display.

2. style display skills

The choice of product indication is very important in window display. clothing It must have a certain representativeness. It can be a series of different styles of clothing, showing the style and characteristics of clothing through matching and combination. The products displayed can be seasonal hot products or seasonal products. This can increase customers' freshness and intimacy and stimulate their desire to buy. In order to enhance the sense of space, the trousers and skirt should be combined and collocated.

3. season display skills

In the process of window display, seasonal factors should be taken into consideration. The colors used in the cold season should be biased towards the combination of warm colors, such as red and yellow collocation. On the contrary, for the more hot season, the combination of cool colors should be used in large quantities, such as blue and green. During the festival, the use of colors should be bright, and can be collocated with bright colors of high purity. According to the characteristics of seasonal commodities, we should give full consideration to the factors such as product size, length, material quality and other factors in the production, and make reasonable space arrangement to enrich and enrich the window display. {page_break}

4. use skills of background props

As a kind of static commodity display, window display is also varied. It can make the original monotonous color vivid by setting the background, and the background can also play the role of spatial extension. The background pattern can be expressed through characters, landscapes, geometric figures and so on, and its design style should be unified and harmonious with the merchandise displayed. This will be more conducive to the overall effect after display. You can also choose a display without background, which is suitable for windows without background walls. Display props can be of various shapes. The use of props such as showcase booths, hanger hangers, small brackets and brackets can increase the three-dimensional sense of space and make the display more rich and innovative.

5. the use of lighting equipment for window display, good lighting equipment is essential, a well lighted window can arouse the interest of customers, stimulate the desire to buy. Window lighting can not be a dazzling fluorescent lamp, should use more gentle lights, in order to better create a display atmosphere. The display of windows is mainly about the comprehensive application of techniques such as color, shape, decoration, background, lighting, props and so on. It is humanized design, integrated into more popular elements, and shows a comprehensive art form through display. Why should we pay attention to window display in window display? This question deserves careful consideration and careful summary by every franchised store operator. Otherwise, it can only be blindly operated and deplored. Window displays, like girls' make-up, appropriate and striking make-up will give good impression to people. Good window displays will attract people's attention, make people feel good about shops, generate interest, and generate impulse to enter shops to stimulate people's desire to buy.

If window display fails to attract customers' attention and interest, is it not worth lamenting? Window is not only the face of a shop, but also an important means of business competition nowadays. The purpose of its display can be summed up as three points: 1, attracting eyeballs, and then stimulating their desire to buy; 2, displaying the brand image; 3, passing the popular elements and store information of the season.

There is no fixed standard for good window display, but with certain principles and appropriate skills, the ideal window display effect can be achieved.

The first point is that the color is eye-catching and the tone is uniform, which can produce a strong visual impact effect. Color is the fastest visual reaction, is the leader of the overall vision of customers, so a successful display of windows can impact people's vision, so that customers can see the impulse to go far. The contrast of colors can be used here. Photo 1: the collocation between warm colors can give people a warm feeling. The collocation between the same colors will make the tone of the picture harmonious and unified, giving people a gentle and tranquil feeling. Figure two: black and white are contrasting colors. They will form a more intense visual impact, with unity and harmony. Fig. three: the three sets of clothing in the picture do not seem to have any color matching problems, but when placed together, they can not form a harmonious effect, violating the principle of color matching, and can not unify the picture.

The second point is to display the interrelation between commodities and strive for overall unity. When the color of the window display clothing meets the requirements, it should also make certain connections between the fabric, color or style, so that the whole window has a sense of entirety. As shown in Figure three (the same series of purple and grey), the counterexample four (two sets of clothing combinations are too separate from the color or the style, and the visual sense lacks a sense of beauty). Figure four: bright yellow and black collocation is bright and eye-catching, and two sets of clothing are not related, but the color of the black clothing waist makes the picture as a whole achieve a harmonious and unified effect. Photo five: three sets of clothing are used in the red and black collocation, resulting in strong contrast, unity and harmony in color. The choice of styles is the combination of black trousers and red skirt. The main body is outstanding and the level of screen is strong. Figure six: color is not related, although eye-catching but not harmonious, style has no relevance in the choice, the picture is not harmonious. 1, highlight the coordination and rationality of the overall space. The number, location and level of models should be considered comprehensively with the window area and space. 2, the rationality of display replacement cycle. The replacement of display goods is usually a week. If customers are more stable shops, customers can refer to the interval between the second visits. Replacement of display background or atmosphere layout is based on climate season or holiday. 3, display goods should have display conditions. The goods displayed in the window should be realistic and should be in store at that time; the goods displayed should be suitable for the surrounding climate. {page_break}

Window display skills (two)

Through the contents of the previous period, we have deepened our understanding of window display and realized its importance. In this issue, we will talk about other principles and skills of window display. The third point is to highlight the unity and harmony of the whole space. According to the size of the window area, the number, location and fourth points of the model are determined: the replacement cycle of window display. Display goods are usually changed once a week. The POP background panels used in the window are used as reference for seasonal or promotional activities of our store. The fifth point is: the matching conditions for displaying goods. The goods displayed in the windows must reflect the actual goods in the shops at that time, and the display items should be suitable for the climate at that time and show the popular information of the season. Sixth points: window display skills 1. window layout, props use skills. A. can enhance the artistic appeal of windows by using the indirect rendering function of POP background panel or foil. Choose some decorations suitable for the "three color" brand style, which can show the seasons, festivals and atmosphere, decorate according to the layout of the space, paste, hang, hang and so on; B. use ornamental props to enhance. Clothes & Accessories The overall sense of display. The best jewelry, scarves, belts, leather bags, and so on. shoes The application of sub accessories can easily remind customers of the wearing effect of products. 2. display goods selection skills. The selection of display clothing must be representative. At the beginning of the season and holidays, we should choose the eye-catching image of the season to enhance the visual impact. At ordinary times, we can choose the products that are mainly pushed and stocked in the season or the new products of the season, so as to keep the customers' sense of freshness for the shops, and further stimulate the desire to buy. 3. season, festival window display skills. A. sets the background color of windows according to different climatic seasons. Spring uses bright colors, fresh and bright; summer chooses blue or green cool and comfortable; autumn shows yellow and beige seasonness; cold winter displays warm colors with warm colors, such as red and orange. B. considers seasonal climate characteristics. In Chen Li, we should give full consideration to the factors such as the thickness, length, texture and texture of clothing, and make reasonable space arrangement. Spring and summer are few and delicate, showing refreshing and concise; autumn and winter are rich and full. C. holidays show attention to bright and beautiful colors. The wedding season can be displayed and recommended with the advantage of "three color" bridal dress. 4. lighting technology. For window display, good lighting equipment is essential. A well lighted window can arouse customers' interest and stimulate purchase desire. The brightness in the window should generally be 2 to 4 times higher than that in the store. With proper ceiling lamps and corner lamps, the lighter colors should be used. Window display is a comprehensive art form for color, style, decoration, POP background plate, lighting and props.