Shop Designer Li Shilun'S Entrepreneurial Experience

< p > < strong > entrepreneurial story: metallurgical workers devote themselves to advertising design < /strong > < /p >

< p > Li Shilun specialized secondary school is metallurgy specialty. After graduation, he was assigned to the Guangzhou Iron and steel group.

In this well-known state-owned enterprise in Guangzhou, Li Shilun worked hard for 5 years and became a member of the Youth League Committee.

However, he always felt that a regular life is not his pursuit.

In 1993, Li Shilun gave up his very popular "cadre" status and left the iron rice bowl and entered the advertising world.

< /p >

< p > this is a well-known Outdoor Advertising Company in Guangzhou.

Here, Li Shilun is also "not afraid of hardship and not afraid of fatigue". He followed the master to do the project. At that time, Guangzhou's most famous outdoor advertisement, the sun god advertisement on Hai Yin Bridge, was involved in it.

Because of his steadfast work, he was appreciated by his boss and could receive high wages in his office.

However, he made a decision that some people could not understand: instead of fixing wages, instead of being a salesman.

There is nothing else but to rush ahead while young.

< /p >

< p > after a lot of struggle, Li Shilun decided to "a href=" http://www.91se91.com/news/list.aspx "Classid=101112107107".

From outdoor advertising to the clothing market around the railway station, and gradually pforming the merchants in the clothing market to display cabinets and storefront design, he continued to develop in the shop design industry, and eventually set up his own Jin zhe creative design room.

< /p >

< p > < strong > entrepreneurial experience: word of mouth + follow market pace < /strong > < /p >

< p > "make clothes shop" a href= "http://www.91se91.com/news/list.aspx Classid=101112107107" > Design < /a > one line, word of mouth is very important.

Li Shilun said that the most basic decoration of clothing shops is to display cabinets.

In order to ensure the quality of display cabinets, he not only provided design but also opened showcase factories.

Because of the design of his own production, show the strength of the customer is very confident.

Li Shilun has accumulated a large number of customers, and has won many repeat customers.

< /p >

< p > to succeed in business, it is not enough to have word of mouth.

Li Shilun believes that the market is changing rapidly and keeping pace with the market is also crucial.

For example, he did shop design in the past few years, and the production of the showcase was the main one. In recent years, the labor cost in Guangzhou has risen rapidly. The original labor cost is 70 yuan / day, and now it rises to 200 yuan / day. Li Shilun gradually adjusted the business focus and increased the weight of the design, while some production rings were outsourced to professional manufacturers.

While ensuring quality, the added value of design is constantly improving.

< /p >

< p > "in the past two years, the market has changed, so we have to adapt to this change."

Li Shilun told reporters that the global market demand is not very high, and the clothing industry in Guangzhou is inevitably affected. Many shops have reduced their decoration and design inputs.

At this time, he began to plan to provide brand planning for some "a href=" http://www.91se91.com/ "/a" operators, expanding business from store design to providing overall promotion plan for enterprises.

< /p >

< p > < strong > entrepreneurial advice: practical and well trained basic skills < /strong > < /p >

< p > for young people who want to start their own business, Li Shilun's suggestion is that we must do well in basic skills.

For example, when he first entered the advertising industry, he had run all over the street on his bicycle. He saw that the billboard on the roadside had broken down and found the owner, asking whether he needed repair or renewal.

These "stupid skills" have brought a lot of business and accumulated connections.

< /p >

Another recommendation of Li Shilun P is to pay attention to capital preparation when starting a business.

For example, when he is doing Showcase production, he will need to spend a lot of money on the workers and materials, and the money will need more time and money in the middle.

< /p >