How Can Agents Find Suitable Items In The Clothing Market?

< p > underwear brand < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the growth history is actually an agent's growth history. An underwear "a target=" _blank "href=" "brand" > brand clothing > operation in a certain region market success depends largely on the agents in the region.

Operating the same brand clothing, the performance of different agents may be vastly different.

Nowadays, with the continuous development of the market and the intensification of competition, more and more demands have been placed on agents. How can we become a successful agent? < /p >

< p > < span style= > font-size: medium > > strong > 1. Choose brand clothing > /strong > /span > /p >

< p > as an agent, the product you represent is the source of your income, and also the foundation of your career. So you have to choose the brand clothes of cooperation carefully and cautiously.

The choice of brand clothing must first recognize its strength, and the possibility of benefiting from the operation of large brand clothing is relatively large and the risk is relatively small. However, the threshold of large brand clothing management is generally relatively high, the discount of supply is relatively high, and the policies of return and replacement are often harsh. You need strong financial strength to support it.

If you do not have enough strength, you will not be able to have an equal dialogue with the big brand clothing, and you may be at a disadvantage in the negotiation.

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< p > when choosing clothing brand clothing, not only depends on the strength of the brand clothing, but also the potential of the brand clothing.

You have to understand the management idea of the brand clothing boss, its determination to create brand clothes, and whether there are professional marketing teams in the enterprise.

Some enterprises only think that making brand clothing is a good way to make money, and try to run brand clothing with a try mentality.

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Less than P, there has been such a joke in the industry: a brand garment in Guangdong has been advertising for months in a number of magazines, trying to create brand clothes. After several months, it found that the benefits were not good enough to go back to the previous wholesale state, and a batch of agents were hard pressed.

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< p >, you should pay attention to the product characteristics of the brand clothing, whether it is in line with the physical characteristics and habits of consumers in your district.

Many brands of clothing products sell well in the south, and they do not necessarily have advantages in the northern market.

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< p > an agent in Shaanxi has changed three brand clothes in one year. The first brand clothing is too Europeanized because it is too Europeanized. It has changed after three months. Second brands have been doing for about half a year, the price is too high, and they can not afford to open many markets, so they have to give up; third brand clothes have just been done for less than three months, and the manufacturers of the brand clothing are specially engaged in the outward processing, and announced that they no longer do domestic products, and the agent has to quit.

In the past year, the warehouse was stacked with three brands of products, which invested a lot of money, but no profit at all. Do you think this agent is tired? < /p >

< p >, so the old saying goes: no best, only the best.

You should choose the most suitable brand clothing for your business.

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< p > < span style= "font-size: medium >" > strong > two, carry out scientific management plan of brand clothing < /strong > /span > /p >

< p > brand clothing ownership belongs to the manufacturer. If you act as an agent, you will have the right to operate in the region. You must not place everything on the manufacturer, so you have to rely on yourself more often.

Most leading companies can only provide you with some guidance on business philosophy, and the implementation of specific market details depends on yourself.

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< p > if you are just starting up, you should concentrate all your energy on making a brand garment first, and don't avoid it. If you already have a certain strength, you can manage many brand clothes.

But you'd better not run brand clothes with the same style, try to choose brand clothes with different positioning for business. You should make effective combinations of brand clothing according to their characteristics.

You also need to consider the relationship between the peak season and the season to ensure that there are different business priorities in the peak season.

Multi brand clothing strategy allows you to shift risks, increase bargaining chips with manufacturers, and enable your products to be effectively complemented.

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< p > besides, the brand clothes you run must have a focus. Some brand clothes can set up an image for your business, but not necessarily a high profit.

Some brand clothes are not famous, but their profits may be considerable.

You can combine image brand clothing with profit brand clothing.

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< p > < span style= "font-size: medium >" > strong > three, a clear understanding of manufacturers < /strong > /span > /p >

< p > to recognize your relationship with the manufacturer is conducive to your flexible decision making.

The cooperation between manufacturers and you will always be temporary, and the relationship between you is interest relationship.

Don't let some private factors play a leading role in your business.

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< p > if you do not operate well, the manufacturer may consider replacing you; if you operate too well, the manufacturer may want to withdraw the right to operate, change branches and offices, and then take profits as its own. Many regional managers of brand clothing manufacturers are eyeing you to become the office manager of the market.

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< p > < strong > < span > style= > font-size: medium > > four; corporatization operation < /span > /strong > /p >

< p > a lot of agents still stay at the level of the self-employed wholesalers. They receive money first hand, and many agents do not know how much they earn in a month and how much they spend. They do not know how much goods they have in their hands or stay in the age of wholesale stores. How can such a business grow? < /p >

< p > if you want to be a successful agent, you should register and set up your own trading company, set up various departments such as market, finance, warehouse and so on, and carry out scientific management and operation.

You have to learn how to manage your inventory with computers. You have to learn how to build a customer management system.

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Your standardized operation will attract more customers and enable you to win more support from manufacturers.

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< p > an agent in Zhejiang has set up a special sales company, hiring professional managers to manage, and sales department has a dozen people. The sales volume of a single brand clothing is up to about 10000000 a year, equivalent to the total sum of 7 or 8 agents in other regions.

Of course, he has become the biggest agent of the brand clothing in the whole country, and he has won the biggest support from manufacturers. Therefore, his performance has been keeping steady growth for several years.

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< p > < strong > five, firmly control your network < /strong > /p >

< p > sales network is your weapon for survival and development, but manufacturers may be keen on your network.

Remember, we must strictly control our network, improve their loyalty, and let your network always follow you, not with the brand clothing.

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< p > for example, the end of the terminal business can explain the problem. Whether the Internet is yours or not is the most obvious one.

We must seize the opportunity to let the doorman not only serve your brand clothes, but also add your company or the number of your chain stores in time, and you will accumulate quite a lot of your own brand clothing assets.

Your network is the only bargaining chip you have to negotiate with manufacturers. Don't take it lightly.

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< p > your network besides selling your agent's brand clothes, is it selling other brand products, even selling products of your main competitors? How long is your dealer's stocking cycle? Is your dealer willing to advertise on your own? As an agent, you can easily answer these questions? < /p >

< p > please have a good reflection. How strong are you for your existing network control? < /p >

< p > < span style= "font-size: medium >" > strong > six, keep a certain inventory < /strong > /span > /p >

< p > having a certain stock will not only enable you to better serve the distributors, but also make certain restrictions on the manufacturers. When the manufacturers generally want to replace the agents, they will also put up a mouse.

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< p > too much inventory is also a risk to you, so we must learn to maintain a benign inventory. Most of the warehouses must be good sellers, and deal with your unsalable products in time or return them to the company.

In this way, you will not have no retreat.

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< p > to give full play to your foresight and foresight, it is an important art to succeed in storing up some best-selling goods before the coming of the peak season. < /p >

< p > < span style= "font-size: medium >" > strong > seven, owned proprietary store or model store < /strong > /span > /p >

< p > self owned store is an image window, and it is also an important tool to understand the market and conduct market research. Successful self operated stores can set up business models for subordinate dealers, provide reference and help effectively clean up unsalable stocks.

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< p > an agent who can't even manage his own shop is not to hope to manage affiliate dealers.

An agent who can't even earn profits from a self run shop should not expect the following distributors to go anywhere.

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< p > if you have the ability to enter brand clothing into the most influential shopping malls in the locality, it will be very persuasive for dealers and consumers. It will also give your upstream manufacturers great attention and greatly increase your success index.

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< p > < span style= "font-size: medium >" > strong > eight, timely publicize oneself < /strong > /span > /p >

< p > manufacturers must advertise themselves in the advertisements you put in your area.

Highly skilled agents are willing to cooperate with manufacturers in the regional operation of advertising, and timely launch their own company to set up their own image.

For example, at the end of the TV commercials, call your company's telephone or leave your company's address in the newspaper advertisement. You will also seize the opportunity to publicize your company's Lulu face in some investment promotion meetings and new product launches organized by the manufacturers.

In this way, you will gradually accumulate a wealth of brand clothing assets.

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< p > < span style= "font-size: medium >" > strong > nine, flexible adjustment of management strategy < /strong > /span > /p >

< p > the market is changing rapidly. It requires sensitive smell and decisive action.

Business strategy must closely follow the trend of manufacturers. You must pay close attention to the policy system and market demand changes, and make timely strategic adjustments.

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< p > when your agency's brand clothing business continues to decline, remind you to brush up on the thirty-six plan of Sun Tzu's art of war.

Don't expect the factory to turn over the day.

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< p > < span style= "font-size: medium >" > strong > ten, timely launching its own brand clothing < /strong > /span > /p >

To achieve a certain scale, you can consider launching your own brand clothing. Of course, at the beginning, you don't need to set up factories. You can take advantage of the relationship established in the agent process and contact the manufacturers for OEM production. After all, there are many manufacturers that have production capacity now, P.

At a certain time, you can invest and build factories. There are some successful agents like this in the industry. You can refer to their experience.

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< p > if one day, when you are abandoned by the manufacturer, or if you abandon the manufacturer, you have your own brand to do, and you can have your own business.

Of course, this is a kind of agent with lofty ideals. It should be considered that the highest level of development is < a href= "http://fz.sjfzxm.com/" > agent < /a >.

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