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    Shen Shunnian: Weave A Dream For Yourself

    2012/8/4 17:27:00 135

    Textile IndustryTextile BrandsTextile MaterialsBrand Building

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    According to the survey data, the textile and clothing industry showed strong international competitiveness in the financial crisis, and the industry still has comparative advantages.


    The important secret of China's manufacturing advantage is China's industrial cluster? At least some foreign researchers believe that industrial clusters can greatly reduce various costs among enterprises, including transaction costs, learning costs, and infrastructure costs. It is also a unique phenomenon in the world. There are also many industrial clusters in foreign countries, but they are not as developed as China, because foreign countries are more inclined to think that clusters will produce adverse factors that lead to fierce competition.


    So in China, is a successful industrial cluster related to Chinese culture and tradition? Someone took this question to Shen Shunnian for verification, and he simply said: "You are a scholar and I am a soldier, and I am a worker." Maybe Secretary Shen does not have a high theoretical level, but he has a thick way to go.


    In 1997, Shen Shunnian took office as the party secretary of Maqiao Town. He felt that the economy of Maqiao Town needed to be boosted and could not be delayed. After determining the development route of "taking industrial economic development as the main body", Shen Shunnian led the leading group to start investigation, visit, meeting and discussion. With keen vision and practical courage, Maqiao seized the warp knitting industry that can fill a gap in China's textile industry and seized a once-in-a-lifetime strategic opportunity - Maqiao wants to build an industrial park specializing in warp knitting production!


    In October 2000, approved by the Development Planning Commission of Zhejiang Province, "Haining China Warp Knitting Co., Ltd." at the township level knitting The "Science and Technology Industrial Park" was established, which is the only warp knitting industrial park among the 100 characteristic industrial parks in Zhejiang Province. At the beginning of the establishment of the park, Shen Shunnian and other leaders of the park management committee put forward the strategic goal of "radiating across the country, connecting with the world, and building a" Chinese warp knitting city ", and invited industry experts to formulate a 20-year development plan for the park.


    Up to now, Haining Warp Knitting Park covers an area of 5 square kilometers, with 403 enterprises in the park, 387 enterprises put into production, 3 provincial joint-stock enterprises and 7 high-tech enterprises. From January to October 2010, the income from technology, industry and trade was 18.805 billion yuan, and the profits and taxes were 892 million yuan. The industrial output value was 13.631 billion yuan, up 42.5% year on year; Sales reached 13.45 billion yuan, up 46.2% year on year; Profits and taxes reached 571 million yuan, up 4.5% year on year.


    Acceleration doesn't mean good, but it means energetic


    A German scholar wrote a book and concluded that there is no particularly close relationship between invisible champions and industrial clusters, but there is a particularly obvious relationship in China. In a cluster, it competes, cooperates and learns from each other, forming a relatively large regional brand.


    Shen Shunnian said that Haining warp knitting industry park has been established in just over 10 years. The industrial output value is about 17 billion yuan, and there are more than 400 large and small enterprises. Acceleration does not mean good, but it means vitality. Because Haining warp knitting industry cluster is full of SMEs, SMEs need us to give them a chance.


    Haining Warp Knitting Industrial Park has several remarkable characteristics: first, the industries related to warp knitting in the park account for more than 80%, which means that the characteristics are relatively obvious; Second, the equipment in the park is relatively advanced, with high technology content, and 2/3 of the equipment is imported; Third, the products are widely used. Warp knitted products include both clothing and household textiles, as well as industrial textiles.


    In the past, many old presidents thought that "warp knitting is weaving bags!" Now, warp knitted sportswear fabrics are worn by NBA players in the United States; Warp knitted multi axial glass fiber fabric has become the main supplier of the world's largest wind turbine manufacturer; Half of the flags of the 26th Olympic Games were made of high-grade warp knitted fabrics developed and produced in the park; Warp knitted geotextiles were also used in national key construction projects such as the Qinghai Tibet Railway and Shanghai Hangzhou Expressway, and warp knitted membrane structures were unveiled at the Shanghai World Expo


    These are the records in Shen Shunnian's "Warp Knitting Kingdom". He said that he likes meetings, because meetings need to use warp knitted advertising cloth as decoration, and can use warp knitted laminated notebooks. Once he recommended a writing pen designed with high-tech materials and carbon fiber weaving. There is a joking saying that "Secretary Shen is already synonymous with warp knitting", which is not excessive.


    Warp knitting products have been very popular in the past two years. In 2010, the growth rate of the industry in the park exceeded 40%, which is at a high level of industrial development. The warp knitting industry can still make a lot of money despite the financial crisis, which is indeed the most enjoyable time for Secretary Shen. In his opinion, warp knitting is used for aerospace; The cars running on the ground have warp knitting, and the oil drums also have warp knitting; There is warp knitting on the body and the hat on the head; The underwear has warp knitting, and the coat also has warp knitting, "warp knitting has great potential and great development space".


    Service is the first advantage Service is also productivity


    Few in the textile industry are not familiar with Shen Shunnian's name. Because of his multiple identities, he can always be seen in many conferences and activities in the industry. In Haining, he also has Haining Warp Knitting Association and Maqiao Warp Knitting Association, which hold meetings to solve problems more often. Someone gave Secretary Shen An a nickname of "Huichong", who was enthusiastic about attending the conference. It's really a bit appropriate.


    Shen Shunnian told reporters that industrial clusters were actually developed under the guidance of the China Textile Industry Association. "When we started our warp knitting business, there were only four or five enterprises with an output of less than 500 million yuan, and through 10 years of efforts, we got tens of billions of yuan." First, the Party's policy is good, guiding everyone to run businesses; The second is mainly talents, and some aspects such as resource sharing and intelligence improvement have brought tangible benefits to enterprises. More importantly, the government and the industry have built a good platform, especially to provide services for SMEs. At the same time, it is also a good spur for the development and promotion of the park.


    How to give full play to the advantages of the cluster and build a growth track for small and medium-sized enterprises is the main focus of Haining Warp Knitting Park Management Committee. With business convenience, labor advantage, industrial chain agglomeration, and government encouragement and support in the park, enterprise development reduces worries. The park has actively built 10 service platforms, including public service platform, science and technology service platform, social service platform, cultural service platform, cooperation and exchange platform, trade and trading platform, financial service platform, consulting service platform, training and education platform, talent and labor platform, and has solved the problems that can not be solved by each enterprise. Shen Shuji's slogan in the park is "service is the first advantage, and service is also productivity".


    There was always a question before, how could Secretary Shen guide and manage the local economy so well, and always inject sustained and high enthusiasm? Later, it was known that Secretary Shen's complex of warp knitting, like the strong aroma of wine, was cultivated through more than ten years of experience in understanding the industry, being close to the industry, and then serving the industry. In this way, he took root in the textile field and the warp knitting industry. For the development of warp knitting industry and the promotion of characteristic regional economy, he set an example and served the industry and enterprises in diversified and multi-level participation. In this regard, Shen Shunnian's answer is always that "more communication is good".


    Attract equipment in the past 10 years and gather talents in the next 10 years


    How will the already brilliant Maqiao warp knitting go in the future? In Shen Shunnian's action, people in the industry can see it.


    To adapt to the application scope and expansion field of warp knitting products, industrial textiles are undoubtedly the next transformation goal set by Secretary Shen for Maqiao warp knitting. Under the policy of "improving in the park and expanding outside the park", Haining warp knitting will break through the situation that the light box advertising cloth, canopy cloth and other low and medium varieties occupy the mainstream, develop new functional fabrics, research glass fiber carbon fiber multi axial warp knitting fabric, and innovate geosynthetics. It is understood that according to the "12th Five Year Plan" of Haining warp knitting, industrial textiles will account for a higher proportion of the total textile volume of the park by 2015.


    However, in Haining, Zhejiang, where is the space that warp knitting industrial park can provide for enterprises? The shortage of land resources, high labor costs, environmental protection and so on are all constraints. In this regard, Secretary Shen affirmed that the eastern coastal areas that developed first will be transferred to the central and western regions. As far as Zhejiang is concerned, the textile industry has really reached the point where it must be transferred. He explained on environmental capacity and high housing prices that, to some extent, the printing and dyeing process is more important than manufacturing, which is related to the treatment of printing and dyeing water and printing and dyeing waste; The housing price in coastal areas is too high. Even if there are migrant workers working in the local area, they cannot afford to buy houses and retain workers.


    He often said that in a place, it is necessary to improve, first, to be a brand, second, to be a service, third, to be a headquarters. In addition, it is necessary to take a more long-term perspective to make sustainable development planning, rather than simply copying.


    Shen Shunnian has always stressed that in coastal areas, we should pay more attention to the modern service industry than engineering alone. For example, Haining, a county-level city, has a relatively large space for the development of producer services. It can also be used as a brand, a shopping mall, a warp knitting headquarters business district, a creative park, etc. The management committee of the park has taken the lead in selecting Langxi, Anhui, which has convenient transportation from Haining, for enterprises that need to be developed urgently. In this way, after the industrial transfer, on the one hand, it can serve relatively backward places, on the other hand, it can re maintain hollowness and leave more high-end things here.


    In the past 10 years, Secretary Shen has brought the best warp knitting machines from Germany to Haining. In the next 10 years, he will send the best warp knitting machines away, and then bring the best service talents at home and abroad to Maqiao to establish the headquarters economy of warp knitting.


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