Americans Have New Requirements For American Clothing.

Bayard Winthrop, who was president of accessories company, set up the line last year. Fashion clothes Sales platform Americas giant. He believes that Americans are very much in need of high quality sportswear made in the United States, and such goods can be bought on the Internet at a more favorable price than the shops. The difference is also the profit point of the company.

This idea has been realized and gradually matured, and the company has expanded its product range and marched into women's clothing.

In order to understand the customer's attitude, he investigated 112 active American giant customers and found that the combination of e-commerce and American manufacturing was more successful than expected. Although 42% of respondents said they often buy American made clothing in stores. And they were asked if they could buy American made products online. clothing At that time, the willingness to buy American made garments increased to 56.7%. More than 3/5 of respondents (60.3%) said they would use the Internet to find clothes made in the United States or other manufactured goods in the United States.

According to the survey of the proposition "whether to buy American goods determined by wealth", 46% of the high-income group, 41% of middle income and 43% of the low-income group clearly indicated that they would specifically buy American made products. Nearly 2/3 of the sample (64%) said they would spend more money on American made products. Of those who were willing to buy American made products, 88% said they would pay more. Even among those who have no particular intention to buy American made products, 44% of respondents said they would consider spending more money on American made products.

In addition, only 11.7% of respondents said they would not pay extra for clothing made in the United States. 22.5% expresses willingness to pay an extra fee of not more than 10%. 42.3% of respondents said they were willing to pay no more than 20% of the cost, while 23.4% said they were willing to pay more than 20% of the extra cost.

　　 Xie "Since I founded this company, I have always believed that there is a great opportunity, and this feeling is more intense now," he said. If you can satisfy people's expectations of high quality American products, you can have brand value and loyalty in an uncommon way now. It will eventually spread your brand's core values. For our company, it is suitable, quality and value. We are about to achieve this goal here. "