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Shandong Garment Industry Should Cultivate Competitive Independent Brand

2013/9/25 10:00:00 16

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Clothing Industry Clothing Industry Clothing Brand In Shandong

22 days, "Kou Kou" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > culture and Arts Festival came to a close. In the 10 days of clothing festival, many businessmen have reached the cooperation intention, and many brands have gained popularity through the platform of clothing festival. In addition, on the day of the forum held at the Kou Kou clothing culture and Arts Festival, many experts put forward their own opinions on the future development of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > capital. The views of improving soft power, developing the commercial complex, developing e-commerce and cultivating the private brand of Shandong clothing attracted wide attention. 
 hot topic .
 need not focus on the development of electronic commerce /p >
 "do you need to develop e-business in the mouth city?" in the "a href=" http://www.91se91.com/news/index_c.asp "clothing culture forum" /a, the issue thrown by experts has become the focus of attention. 
 Hu Yueqiang believes that the online retail market is developing at a high speed. < a href= "http://www.91se91.com/news/index_c.asp" > "Kou Kou garment city" < /a > should use the location advantage to enter the e-commerce platform such as the Taobao market, making it the first choice for the purchase of many Taobao shopkeepers. In the information age, the electronic purchase and sale process is the trend of development. 
 but Li Fangyi is against this. He thinks that the homogenization of the commodity platform is too high and the competition is equally fierce. After many young people enter the market, nearly 70% of them end up with losses due to the large cost of logistics. Liu Jianguo is also cautious about this: "the development of e-commerce is fast, but it can not be blindly followed. Online and offline development should be synchronized. The two should not do subtraction, but should do addition." 
 Holiday Review 
 raffle and discount are consumers' favorites /p >
On the morning of 22 P, the Ji'nan 2013 2013 costumes cultural and Arts Festival ended successfully in the morning. During the clothing festival, the most attractive customers are lucky draw and clothing discount. 
 during the costume culture festival, Kou Kou garment city has set up a discount promotion for shopping raffle. Customers who purchase 300 yuan can participate in the raffle. The organizers spent nearly 600 thousand yuan on prizes to return to the public and tourists who participated in the raffle. The winning rate was 100%. At the same time, we held the photo contest of "Kou Kou clothing charm store", and compiled the famous international and domestic famous a href= "http://www.91se91.com/news/" > clothing brand < /a > large picture album. Among them, "clothing discounts, many new products in autumn and winter can hit 40 percent off" most of the activities of the consumer. 
 it is understood that < a href= "http://www.91se91.com/news/" > clothing festival < /a >, many businessmen and foreign wholesalers have reached a cooperation intention, some of them have more than half of orders than usual. Many clothing brands have expanded their knowledge by virtue of the influence of the costume art festival. "During the 10 day dress Festival, orders for my store were 2/3 more than usual, and the first customers in Southwest Shandong were also welcome." Mr. Su said that he hoped that he would organize more clothing festivals in the future and provide them with more opportunities to show themselves. 
 Summit Forum: experts raise suggestions on "upgrading soft power and developing independent brands" /p >
 22, held at the forum of high-end clothing culture forum, the famous clothing industry experts and scholars and influential entrepreneurs of the domestic garment industry invited to participate in the activities. They have made suggestions on the development of < a href= "http://www.91se91.com/news/" > the garment industry < /a >. 
Hu Yueqiang, vice president of the association of business enterprises, "P" > Ji'nan a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > hat, said that under the current situation, the retail industry should "hold together for the winter" and hope that the relevant units can pay attention to the development of small and micro enterprises. "Shandong is a large province of cotton production. Despite the abundance of clothing production materials, there are defects in the brand. There are not many competitive brands in Shandong, which limits the development of clothing wholesale and retail. It is hoped that Shandong clothing can aim at the whole country, develop its own brand, and improve its logistics and open up a garment industrial park. He said. 
 Liu Jianguo, executive vice president of the provincial garment industry association, proposed that the construction of the International Conference and Exhibition Center will achieve the integration of leisure, entertainment and shopping to meet the needs of different levels of consumer groups. "Through the introduction of garment processing and logistics circulation, extend the optimization of the industrial chain. However, in the process of extending the industrial chain, we should not only attach importance to our own development, we should take account of the balanced development of all aspects, and at the same time, we should change roles in time. He said that before the landlord, in the future to service and management to benefit, improve soft power. 
Li Fangyi, director of the Shandong Business Management Research Association and the part-time graduate student tutor of University of Jinan School of management, pointed out that after several industrial spanformation, the P has achieved substantial improvement in both hardware and software, but the traditional profit model needs to be further optimized. Accordingly, he proposed that the brand influence of "a href=" http://www.91se91.com/news/ "clothing city" /a should be boosted through three measures: image enhancement, brand positioning and brand promotion. In terms of image promotion, we should constantly expand channels for external publicity. In the brand positioning, we should reasonably analyze the consumer groups in shopping malls, and delineate the investment threshold of shopping malls. Under the trend of high level clothing industry, efforts should be made to provide services for the urban middle class. In terms of brand promotion, Li Fangyi pointed out that the most effective way to promote brand is "telling stories". Holding the costume culture festival is a form of "storytelling", but the clothing city should explore more ways to "tell stories" to consumers.