Chongqing: Expand The Local Shoe Industry

< p > as one of the five major systems in the 90s of last century, a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > one, a href= "http://www.91se91.com/news/index_c.asp" > leather shoes manufacturing "/a" was once a shining card in Chongqing. However, at present, this once brilliant industry is under pressure from all sides, and many eye-catching snatch people also seize the horse race enclosure. A few days ago, Sichuan Anyue and Lezhi were throwing thousands of acres of shoe industrial park projects. Chongqing enterprises were attracting investment. < /p >
< p > at the same time, recently, journalist insiders learned that in order to reshape the footwear industry in Chongqing, officials and enterprises are making efforts. They hope to seize the opportunity to reshape the brilliance of Chongqing shoe industry. < /p >
< p > < strong > dynamic: Chongqing shoe enterprises West Qian'an Yue Lezhi < /strong > /p >
< p > western shoe market, there are two competing for hegemony. One of them is Chengdu, represented by China's "a href=" http://www.91se91.com/news/ "women shoes" /a. The women's shoes occupy more than 70% of the domestic brands, while the second is the western shoes city dominated by Chongqing Bishan, which has gathered thousands of shoe companies. < /p >
"P" has been accelerating industrial transformation and upgrading in Chengdu and Chongqing. Many districts and counties in Chengdu Chongqing Economic Zone have been able to identify business opportunities. They are trying to integrate western footwear enterprises and launch industrial parks. < /p >
< p > September 24th, in order to undertake the transfer of shoes industry in Chengdu and Chongqing, the 3000 mu Yu Cheng international shoe making Park, which was located in Anyue County, held a contract. The park, as a key investment attraction project of the local government, intends to make it the largest and most professional international shoe making industrial park in Southwest China. It is understood that a total of more than 70 shoe enterprises entered into the first phase, of which more than 30 enterprises in Chongqing. < /p >
Two months ago, the Lezhi County adjacent to Anyue also held a a href= "http://www.91se91.com" > shoe industry park < /a > area signing, and its key customer group also came from Chengdu and Chongqing. At present, more than 30 Chengdu shoe enterprises have been settled. In the two phase of investment, more than 60 Chongqing enterprises have expressed their intention to enter. < /p >
< p > < < a href= > http://www.91se91.com > > shoe material > /a > supporting business. On the one hand, we must follow large enterprises, and on the other hand, we should have enough room for development. This is the main reason why I take a fancy to Anyue. Yesterday, a person in charge of leather shoes processing plant in Bishan, who has settled in Anyue, told the business daily reporter that his company has just expanded its industrial scale this year and needs to expand its plant. However, it has been difficult to get it in Bishan, compared with Anyue's investment prospects. < /p >
< p > < strong > reasons: location advantage and industrial chain effect < /strong > < /p >
Why do the above two places attract the entry of Chongqing enterprises? Reporter survey found that location advantages and perfect matching are the main reasons, which can help shoe enterprises to reduce costs and enhance competitiveness. P < /p >
< p > first, traffic. Yesterday, the head of the Anyue county Party committee's investment promotion department told reporters that at the end of next year, the expressway will be opened to traffic. It will take only 50 minutes to drive from Chongqing to Anyue. Besides, it is only 40 minutes' drive from the largest Ziyang new airport in the west, and only 50 minutes from Chongqing port. By then, the cost of intermediate links can be reduced by 5%~15%, and logistics efficiency can be increased by 1~2 days, and procurement is more convenient. < /p >
< p > at present, no matter in the women's shoes city of Chengdu or the shoe city in Western Bishan, there are few industrial chain perfect < a href= "http://www.91se91.com" > shoe making Park < /a >, and the reporter learned in the interview that the perfect industrial chain matching is an important reason for these new industrial parks to attract the Chongqing enterprises to enter. < /p >
< p > "the 800 Mu industrial park that is built in the first phase includes shoe material center, production center, R & D center, logistics center, investment promotion center and a small number of life supporting facilities. In the next two or three phases, we will further expand the industrial chain, including the export base, brand base, SME incubator and construction of schools, hotels, office buildings and shopping malls, and comprehensively solve the problems of shopping, medical treatment, children's schooling and so on. Zou Daiqiang, general manager of Yu Cheng international shoe making industrial park, said yesterday. < /p >
< p > > Lezhi a href= "http://www.91se91.com" > footwear industry < /a > Industrial Park publicity director Yu Huan also said that after the completion of Lezhi Park, it will form a shoe manufacturing base that integrates R & D, design, production, display, trading, shoe material market logistics center, office life service matching, and material industry management service. < /p >
< p > reporter has learned that in addition to the strength of the enterprise, the local government has also provided a good policy environment for the entry of shoe enterprises. Among them, the enterprises retained in the first three years of the enterprises in Anyue park were refunded by 100%, and returned to 50% in fourth, fifth years. From the date of the enterprise's entry, the administrative fees of the county level income are totally exempt, and the administrative fees for the enterprises at the county level are reduced by half according to the minimum standard. < /p >
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< p > < strong > industry: Chongqing shoe enterprises are facing transformation. < /strong > < /p >
< p > the surrounding counties and districts are fighting for the footwear industry in Chongqing, while a href= "http://www.91se91.com" > Chongqing shoe industry < /a > itself is also undergoing transformation. < /p >
< p > as one of the few independent Chongqing brand shoe traders who survive, Chongqing dream Kodak Shoes Co., Ltd. is one of them. "In the 90s of last century, Chongqing was once one of the five largest shoemaking bases in the country, and many brands were famous in China. Many old Chongqing people still remember the famous brands such as moon shoes and so on. At that time, the south coast, Wanzhou, Bishan and so on, gathered more than 1000 shoe factories, but now is no longer the same. Tang Qing language, chairman of Chongqing dream Kodak Shoes Co., Ltd., regrets that "most of the partners who made shoes together now are changing careers. There are few new brands, and more are processing other brands. The number of Chongqing brands that really has won the title is few." < /p >
< p > "local shoe manufacturers' ability to create their own brands is weak, which has always been our concern. As far as we know, there are indeed some shoe enterprises moving to the outside world. Yesterday, Bishan County < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > footwear industry association secretary general Liao Zongzheng told reporters. < /p >
< p > "compared with the shoemaking industry in the coastal areas, Chongqing's industrial chain from the upstream to the downstream appears to be" inadequate ". Tang Qiushi, CEO of Chongqing man man technology and Trade Co., Ltd., who is engaged in footwear business, told the business daily reporter that "even though Chongqing has a considerable number of shoe production every year, its products still lack competitiveness in the national market because of the quality and style." < /p >
< p > < strong > geographical depth < /strong > /p >
< p > < strong > enlarge the strength of the local footwear industry, /strong /strong > < /p >
< p > reporter has learned that as the largest "a href=" http://www.91se91.com "shoe making base" < /a > in Chongqing, Bishan county government is also planning and perfecting the future plan. "There are three main directions for our future planning." Bishan leather shoes Association Secretary General Liao Zongzheng told reporters. < /p >
< p > first, the business strategy which focuses on the domestic market has gradually changed to go hand in hand in the domestic and international markets. Second, the government will make every effort to "pull" small businesses into big enterprises. The third is to improve the traditional production methods, upgrade the backward manual operation to a scientific and technological pipeline, and build a modern factory building in the future. < /p >
< p > "the government will encourage the existing manufacturers to transform from OEM to autonomous production, which can form a group or joint stock system. Making the original brand will be the top priority of the government's planning in the future. Liao Zongzheng said. < /p >
< p > government is making efforts, and enterprises are naturally unwilling to lag behind. Tang Qing said that changing the way of operation is the first step in the dream of Kodak. "Initially, we focused on" production "and bulk sales. After 2000, we decided to "marketing" as the guide, focusing on building our own brand, and embarked on the main retail path, and focused on the southwest market. Although the scope of sale has been narrowed, the brand effect is gradually improving. < /p >
< p > new brand is also unwilling to lag behind. Tang Qiushi told reporters: "in order to integrate with the whole domestic fashion, we invested millions of new design teams to Chongqing in the beginning of the year to build our products. On the other hand, although we decided to relocate the supply chain to the coast, we will still take root in Chongqing. And the relocation of coastal areas is also aimed at making better brand leather shoes. < /p >
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< p > < strong > geographical view < /strong > < /p >.
< p > < strong > enterprises can consider the development of Baotuan < /strong > /p >
< p > "the Bishan government may consider combing relevant industrial chains, encouraging existing enterprises and introducing missing links." Yesterday, a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > observer Ma Gang said in an interview with reporters that the government needs to inject confidence and policy support to enterprises, which is very important. < /p >
< p > but for < a href= "http://www.91se91.com" > shoes enterprise < /a > itself, Ma Gang recommends "Baotuan development". He pointed out that it is almost impossible for the industry to rejuvenate itself by an enterprise alone. Therefore, the development of the group is the most sensible move. It can form a non-governmental strength organization and independently improve its production chain. "The footwear industry in Chongqing has always been relatively backward, so industrial upgrading is particularly critical. The existing shoe companies either consider meticulous processing, or rise to a higher level, consider making original brand. The age of simple manufacturing is over. Only by making the brand, can the shoe industry of Chongqing come out. < /p >