China International Garment And Textile Fair Ends, Dalian Clothing Enters Adjustment Period

< p > 2013 China (Dalian) international a href= "http://www.91se91.com/news/index_f.asp" > garment textile < /a > Fair (hereinafter referred to as "2013 Dalian fair") opened the curtain at Dalian World Expo Plaza and Xinghai Convention and Exhibition Center.

This exhibition is the world's first show of the 2014 works of Belle Sauvage, the high-end women's clothing brand brought by British designer Virginia Ferreira and Chris Neuman. Compared with many other similar exhibitions, the opening of this exhibition is not so obvious.

There is no big opening ceremony, no stars to help, but it seems more fashionable and pragmatic, to a greater extent with the exhibition "dream time" theme.

To be more luxurious and more pragmatic has become the biggest feature of this exhibition.

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< p > < strong > exhibition and industry synchronous pformation < /strong > < /p >

In the era of financial crisis after P, China's garment industry is affected by many unfavorable factors. More and more enterprises are faced with the inevitable choice of pformation and development. In this new turning period and opportunity period, the exhibition itself must interact with the pformation of the industry in order to play a better role in promoting the development of the industry to a greater extent.

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< p > business group and < a href= "http://www.91se91.com/news/index_f.asp" > garment enterprise < /a > become the organizer of the exhibition. This is a pioneering work.

The exhibition is sponsored by the Ministry of Commerce of People's Republic of China, the China Textile Industry Federation and the Dalian Municipal People's government. It is jointly organized by Dalian foreign trade and Economic Cooperation Bureau, Municipal Commission for letters and commissions, City Service Industry Committee, Dalian DAC group, Dalian Dayang group, Dalian Northeast Asia international brand commodity trading center limited company, Dalian Pierre Monte Fashion Co., Ltd.

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< p > according to the exhibition organizers, the reason why more enterprises are more deeply involved in the exhibition and participate in the common development of the garment industry in Dalian is the principle that this exhibition focuses on the comprehensive revitalization and prosperity of Dalian's clothing industry, and strives to form a government led, enterprise active participation and market-oriented operation mode, highlighting the internationalization, specialization, localization and pluralism of the exhibition, giving full play to the latest development results and trends of the garment industry, and striving to make the Dalian Clothing Fair become a new fashion Textile Expo with an accurate functional positioning and a certain cultural quality and creativity.

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< p > it is precisely because of the participation of big business group, Dayang group, Northeast Asia international brand commodity trading center Co., Ltd., Dalian Piermont fashion limited and other enterprises that this exhibition can become a major play in the larger sense of the government and enterprises.

It is understood that the exhibition area of 40 thousand square meters, 1500 standard booths, inviting 1000 exhibitors at home and abroad, including more than 300 overseas brands from Italy, France, Germany, Spain, Poland, Denmark and other countries, covering 5400 square meters of overseas exhibition area, and more than 1000 domestic and foreign trade dealers from over 5 countries including the United States, Canada, France, the United Kingdom, Italy, Germany, Australia, Columbia, Egypt, India and Kazakhstan.

Such a group of exciting data, it can not be explained that the in-depth participation of enterprises has a special significance and impetus to the successful exhibition.

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< p > at the exhibition site, Chen Shujin, vice president of the "a href=" http://www.91se91.com/news/index_f.asp "textile industry < /a > Federation, said in an interview with reporters that for Dalian, such famous brands as Dayang are the leading enterprises. In the face of the growing trend of fashion consumption in Northeast Asia, more enterprises and brands should be strengthened in fashion design, and more support should be given to personnel training and support for the development of small and medium-sized enterprises, so as to cater to the consumption trend of more fashionable people.

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< p > < strong > internationalization degree continues to increase < /strong > < /p >

< p > if there is no doubt about the biggest highlight of this exhibition, there is no doubt that the international atmosphere of the exhibition is more and more strong.

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Virginia Ferreira and Chris Neuman, the British designer who participated in the opening show, said in an interview with reporters that they are very concerned about the rapid development and strong demand of the Chinese market. P

This time, they put the world's first show on the Dalian Clothing Fair, hoping to have a deeper understanding of the Chinese market and then enter the Chinese market.

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< p > "if you like, we are very willing to open the store to Dalian."

Two designers told reporters.

In order to cater to the Chinese market, the two designers also made a joint design of the new season's fashion and Chinese fashion icon Wu Mochou, one of the stage costumes appeared on the T stage of the Expo.

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< p > Stefano, a famous designer from Italy, also told reporters that he had worked in the garment industry for nearly thirty years. He worked with famous brands such as Hermes, Zegna and Armani. At the same time, Stefano, as the president of Italy's Association of Venetian chamber of Commerce, took charge of more than 3000 enterprises and was deeply trusted by all enterprises.

The Expo, which represents Italy's Venetian chamber of Commerce, signed a strategic cooperation agreement with the Pierre Monte Cultural Industry Park in Dalian. Soon after that, the chamber of Commerce's creative household products, textiles, ceramics, lamps and iron products will be located here in Italy.

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< p > "we are more and more aware that China is a huge market and a very promising market."

Stefano said, "at the moment, on the one hand, we will pform some products from" made in Italy "to" made in China "with the help of China's increasingly mature processing power. On the other hand, it is also accelerating the process of Italy brand entering China directly.

The Dalian Clothing Fair has just provided a very good platform.

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< p > compared with many international brands that are entering China, the PARKLAND brand from Korea can be seen as a top priority.

According to the person in charge of PARKLAND brand, with the geographical advantage close to Dalian, PARKLAND began to enter Dalian area a few years ago. In addition to bringing many clothing brands of PARKLAND to Dalian from China, they also opened their own garment factories to Dalian.

The style of Korea, the design of Korea and the production line of China enable PARKLAND to compete with other international brands at a higher level.

Perhaps this is also PARKLAND's strategy of expanding China with Dalian as a springboard.

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< p > < strong > Dalian clothing entered adjustment period < /strong > < /p >.

< p > in the pformation period of the industry, facing the squeezing of the cost advantages of the garment industry in Southeast Asian countries, where should the clothing brand of Dalian go? In the view of Li Guilian, chairman of Dayang creation Limited by Share Ltd, Dalian, China's garment industry has developed rapidly for more than 30 years, and its advantages lie in the accumulated technology and experience for many years.

"What Dayang is doing now is to abandon low-end processing and participate in international competition with products of higher quality and higher added value. For example, the establishment of a single volume single cutting business system in the United States has already had very good results."

Li Guilian told reporters that China's garment industry should also make adjustments in 35 years to enhance brand value. "I strongly believe that the world garment industry is inseparable from China."

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< p > in addition to further strengthening its own advantages, the new brand YOUSOKU of Dayang's brand as a more fashionable brand will also provide a new way for the implementation of Dayang's next development strategy.

"In the past few years, the exhibitors fair mainly displayed the creation brand. In recent years, we have focused on the new brand YOUSOKU."

Li Guilian told reporters that this is a cutting-edge clothing brand located in the young fashion crowd, and in the way of sales, it also uses Internet sales.

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< p > it is understood that the creation of Dang Yang in October 2009 formally launched the cutting-edge fashion brand YOUSOKU.

As China's first online direct selling suit brand, the brand adopts the online direct marketing mode, and has 35 unique domestic full size online registration system, which has created a convenient and convenient online shopping channel for young consumers for young consumers.

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< p > in the view of Jiang Hengjie, consultant of China Fashion Association, for the clothing industry in Dalian, we need to work hard and think about the industry chain.

It is difficult for any garment industry to give full consideration to the upper and lower reaches of an industry.

For Dalian, it can make use of the advantages of its garment industry to attract relevant industries to carry out effective interaction and matching, so as to make up for its deficiencies in other aspects of the industrial chain, and let Dalian's garment industry develop into a healthier and more benign development track.

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< p > Jiang Hengjie also mentioned that in recent years, the cost advantages of textile and garment industry in some Southeast Asian countries have begun to emerge, but we need not feel uneasy about it.

"Because the textile and apparel industry in these countries and what they can do is what we did twenty or thirty years ago. That is to say, their current industrial level is many years ago. We should correctly understand this problem, rather than simply look at the cost pressure. At the same time, we must pform the industry to a higher level and move ahead of them."

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