Shenzhen Uses Internet Thinking To Make Traditional Clothing Industry.

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Shenzhen manufacturing > /a > industry in recent years has developed the brand to the domestic market.

Talking about the pformation and upgrading of Shenzhen's export enterprises, Zhang Fengwei, Secretary General of the Shenzhen underwear industry association, is very classical: "the pond's water has dried up, the frog lives the fish but dies. The frog relies on two skills in the water and the land, and the export enterprises in Shenzhen are turning to the domestic market, practicing two sets of skills."

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< p > at present, Shenzhen's manufacturing industry has made brilliant achievements in expanding its domestic market. Underwear, TV, computers, clocks, mobile phones, "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", gold jewelry and other independent brands have good domestic sales momentum, leading to a fundamental change in Shenzhen's industrial structure.

According to statistics, the growth rate of domestic sales of industrial products in Shenzhen was much higher than that of export sales in 1~8 months, and the industrial products sold in the city were 690 billion 220 million yuan, and the domestic sales rate of industrial products reached 50.5%.

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< p > < strong > revitalize the export resources into the domestic market < /strong > < /p >

< p > "this year's Shenzhen a href=" http://www.91se91.com/news/index_c.asp "underwear enterprise < /a > has a very good sales momentum in the domestic market, and some enterprises have increased by more than 30% over the same period last year.

Zhang Fengwei said.

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At the beginning of last year, p a target= "_blank" href= "http://www.91se91.com/" > dress "/a", which had been commissioned by many well-known underwear brands in Spain for the past year, chose to set up headquarters in Shenzhen.

"In 2008, we wanted to enter the domestic market, because the financial crisis slowed down, but entering the domestic market is already in the firing line."

Zhan Juanjuan, general manager of Nuo Fashion China Limited, admitted that one underwear was up to sixty or seventy processes and more than 10 kinds of main materials. The company made global supply chain for famous Spanish underwear brands for many years, and invigorated the export resources to enter the domestic market.

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< p > reporter noted that the new brand of Melo was founded for more than a year, and now it has been stationed in Mae, Tianhong, Hai Ya and other shopping malls, and has set up more than 10 stores, attracting market attention.

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< p > < strong > achieve rapid growth by means of R & D advantages < /strong > < /p >

< p > reporter found that enterprises that are good at making use of the resources of the export market to run the domestic market tend to go fast and steady. The leader of the small appliance, Emmett, resolutely entered the domestic market after experiencing the Southeast Asian crisis. In 2008, when the financial crisis happened, he firmly seized the opportunity to expand vigorously in the sales market, and boldly innovates the fans and electric heaters with the experience of exporting Korea and Japan all the year round. With the advantage of R & D and innovation, it has been growing rapidly in the domestic market, and the annual sales volume has exceeded 2 billion yuan.

In the first half of this year, the Emmett domestic market grew by 26.15% compared to the same period last year, while the export market dropped by 3.65% over the same period.

Cai Zhengfu, vice president of Emmett, said frankly, "if we do not carry out domestic sales in a timely manner, the company will not only be sad but also have a survival crisis."

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< p > < strong > using Internet thinking to do traditional industries < /strong > < /p >.

< p > to Shenzhen to manage domestic brands, this is a new choice for many manufacturing enterprises around Shenzhen.

Yesterday, the reporter saw Xin Zhiqing, the marketing director of the new brand Shenzhen cajieyu Clothing Co., Ltd., in Nanshan Xinghai Avenue Liushan Industrial Park.

Xin Zhiqing said that the reason why we dare to develop the attractive underwear is a href= "http://www.91se91.com/news/" > high-end brand < /a >, mainly the predecessor of the enterprise in Shantou has more than 20 years of underwear manufacturing experience background.

Reporters noted that, unlike some of the clothing and leather goods companies in the market that originated from France and from Italy, the high-end brand of the enticement code has produced a huge "sign from Shenzhen".

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< p > how to develop the domestic market? "Use Internet thinking to do traditional industries."

Xin Zhiqing said that with the help of Internet marketing methods, the distance between brands and consumers will be shortened by means of marketing. The image shop opened in Shenzhen is mainly to create a product experience centered on health. In the future, it will pay more attention to the creation of community stores and pay attention to innovative retail models such as mobile Internet.

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< p > in fact, the traditional industries such as Shenzhen color TV and Shenzhen women's wear are expanding the domestic market with the help of the Internet platform. The high-end women's clothing such as Ying and Mass Phil have been stationed in the "Tmall mall", making use of the platform of the Internet to expand new sales channels, and promoting the overall layout of the enterprises in the domestic market.

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< p > Shenzhen color TV giant Konka has pioneered the use of Internet thinking as a precedent for traditional markets. Recently, Konka relied on WeChat platform to develop "Konka super WeChat group", specifically targeting the "super WeChat group" to customize preferential activities, and achieved remarkable results.

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< p > < strong > market competitive advantage helps deep enterprises enter fashion and creative industries < /strong > /p >

< p > earned 6 yuan processing fee less than /p.

< p > now a < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > sell thousands of < /p >.

To expand the domestic market and adjust the industrial structure has not only opened up new living space for enterprises, but also brought great surprises to Shenzhen's economic development, P.

According to statistics, in 1~8 months, the domestic sales volume of Shenzhen industrial products increased by 13.5% compared to the same period last year, which was 17 percentage points higher than that of the export growth rate (-3.5%).

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< p > Shenzhen enterprises find that the only way out is to pform into an internal brand.

The government's "visible hand" also helps to pform and upgrade the domestic market.

The municipal government explicitly put forward "supporting the in situ pformation of the dominant traditional industries, improving R & D design, core manufacturing and brand service capabilities".

The municipal government subsequently promulgated a series of policy documents, such as "guiding the reform of the dominant traditional industries with advanced technology or advanced and applicable technology", and so on. It is of equal importance to speed up the pformation and upgrading of the traditional industries.

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< p > Shenzhen has a complete industrial chain, a complete manufacturing and processing system, an unmatched economic environment and industrial foundation, and a perfect market environment. Under this background, the market-oriented Shenzhen enterprises show strong vitality and adjust with the market.

Clothing, underwear, furniture, household appliances and other labor intensive enterprises in Shenzhen have experienced pformation and upgrading of the local market, and become a fashion industry and creative industry after experiencing various difficulties such as unsmooth sales channels and unsuitable export products.

Mass Phil, who earned only 6 yuan in processing fees for a shirt, now has several thousand yuan for a garment. In the same year, a watch company that produced only a few yuan and a few cents in a watch can now enter the second tier city department store in China.

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< p > < strong > reporter > observation < /strong > < /p >

< p > < strong > fashion brand enterprises gather to Shenzhen < /strong > /p >

< p > in recent years, the dominant industries in Shenzhen are developing rapidly, and the agglomeration effect is obvious. In the underwear industry, < a href= "http://www.91se91.com" > clothing > /a, watches and jewellery and other Shenzhen advantageous industries, there are a large number of brands from all over the country moving into Shenzhen, and the trend of headquarters economy and fashion economy is becoming more and more obvious.

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< p > at the annual Shenzhen international watch exhibition, reporters found some new brands from Shenzhen.

According to Zhu Shunhua, Secretary General of Shenzhen Watch Industry Association, the export market downturn promoted the accelerated pformation of Shenzhen watches and clocks, but no brand in the domestic market development was difficult. The leading role of Shenzhen watches and clocks in the country made new brands gather in Shenzhen.

In the domestic jewelry industry, Shenzhen Luohu Shui Bei has a magic power, attracting jewelry companies from all over the country and around the world to gather here.

Recently, the Gaoyao Hetai Gold Mine in Guangdong, the original mining enterprise, settled its Jinding gold brand operation center to Luohu Shui Bei, aiming to build a whole industry chain operation mode from exploration to wear in Shenzhen.

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< p > talking about the reasons why fashion brands are gathering in Shenzhen, Zhang Fengwei, Secretary General of the Shenzhen href= http://www.91se91.com http://www.91se91.com > underwear industry < /a > Association, believes that although Shenzhen has no advantage in land and labor costs, Shenzhen has the advantages of information logistics, fashion and creative advantages, commercial resources and talent team advantages, so that more and more brand enterprises in the traditional industries such as jewelry, underwear, clothing, watches and clocks value Shenzhen, thus choosing Shenzhen and gathering in Shenzhen.

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< p > reporter survey found that produced in Shenzhen, is becoming the pronoun of fashion. Shenzhen enterprises have strong innovation ability, design, research and development lead the whole country, and the products are updated rapidly, which is deeply favored by domestic consumers, so that the "fashion from Shenzhen" brand will shine brilliance in the domestic market.

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