2013 The Autumn And Winter Textile Exhibition In Shanghai Gathered A Lot Of Popularity.

At present, the rise of the concept of whole household is triggering a strategic change in home textile enterprises.

Recently, the 2013 China International Home Textiles and accessories (Qiu Dong) Fair was held at the Shanghai New International Expo Center. Home decoration brand Enterprises are showing the image of the overall home decoration, and even the exhibition booth construction has spared no effort to show the advance and fashion of the design. The most important exhibition of China's home textile industry every year attracts nearly all the mainstream domestic textile enterprises.

With the transformation of the concept of "light decoration and heavy decoration", the consumers' requirements for the practicability and aesthetics of home textiles are improving, so the high-end home textile products become the focus of the competition of home textile enterprises.

Yang Zhaohua, President of China Household Textile Industry Association, said in an interview with reporters: "the home textile industry has developed towards a diversified category. Meanwhile, the obvious recovery of the industry has attracted new competitors to join. "

The industry believes that Home Textile Exhibition The strength of the industry is leading the Chinese textile enterprises to build their dreams and pursue their dreams.

　　 China's market recovery

"In the first half of this year, the top executives of the German partner coolie visited China frequently, at least 5 times, but in the past they only came to China 1 times a year. They also came to Shanghai from Germany to attend the home textile exhibition, which shows that they attach great importance to the Chinese market. Wang Yong, assistant general manager of marketing and marketing director of Guangdong meme bed Co., Ltd., director of marketing, said that in recent years, the sales volume of its products in the Chinese market has doubled over the past two years.

Reporters at the exhibition site learned that some domestic textile enterprises were not satisfied with the growth of 10% in the first half of the year, as many enterprises estimated that their growth would be 30% to 40%.

At present, China's home textile industry is running well and steadily. On the one hand, the trend of diversification in the international market is accelerating and export growth is strong. On the other hand, domestic sales have maintained a good growth and become the pillar of the industry development.

Wang Yong said that with the gradual maturity of China's home textile market, consumers' demand for high-end products increased. According to its disclosure, due to seeing the huge space of the home decoration market in the future, Mei Meng Si will set up an independent home decoration Department and develop home decoration business.

A new wealth textile and garment industry analyst believes that the demand for home textile market in the second half of 2013 will rise significantly, thanks to the rebound in sales of new homes and the surge in residential sales.

　　 Brand trend is obvious

It is understood that the scale of this home textile exhibition has been upgraded again, exhibiting 1322 exhibitors in 31 countries and regions. Among them, there are 977 domestic exhibitors and 345 overseas exhibitors.

　　 Home textile industry Facing the market segmentation, brand products become the main trend of consumption. With the popularity of Chinese traditional culture, Chinese and Western cultures are gradually merging and becoming more consistent with the designers of high-end fashion brands. Therefore, for overseas home textile enterprises, China has become a market with great potential and high-end brand growth.

Reporters at the exhibition site saw that home textile brands from overseas, while covying the Chinese market, tried to transmit their concept of home decoration to Chinese consumers. Li Zheng, senior vice president of Germany Jacob group, said in an interview with reporters that there is no concept of overall home decoration in other regions of the world. Because consumers in Europe and America are more willing to design their own rooms and homes, 70% to 80% of their houses are designed and completed by themselves. Chinese consumers are willing to completely turn the family decoration work to professional companies to complete, so that the concept of the overall home decoration in China's home textile industry is very popular.

At the exhibition, the competition of Chinese and foreign high-end brands is inevitable. Although China's home textile brand has a relatively short history, it has grasped and understood Chinese consumers' preference for brand demand through market competition and experience, and launched different brand designs for different regional markets.

The leading enterprises in the domestic textile industry now regard R & D innovation as an important core competitiveness, and sticking to independent design is the key to the survival of home textile brands, especially the high-end brands.

　　 Transformation is about survival

After analyzing the current situation and development trend of the industry, Yang Zhaohua put forward three main points for the domestic textile industry in 2013: expanding domestic demand, stabilizing exports and promoting innovation.

This is also consistent with the development strategy of Zhejiang's Tongxiang textile industry. At the current home textile exhibition, Tongxiang exhibited for the first time in the form of exhibition hall, and the Tongxiang pavilion was set up. Tongxiang's home textile enterprises have different development models, both focusing on foreign trade and domestic sales. At present, with the brand ratio higher than the capacity to talk about the transformation of heroes, innovation and transformation will be a challenge for Tongxiang's home textile industry, and it is also related to the future of its home textile industry.

According to statistics, in 2012, Tongxiang home textile achieved about 10000000000 yuan of industrial gross output value, and realized profits and taxes more than 300 million yuan. Tongxiang home textile produces over 300 million meters of decorative cloth annually, accounting for about 10% of the total output of the country. The annual output of all kinds of silk floss is about 30000000, accounting for about 10% of the total output of the country. The annual output of silk carpet is about about 300000, accounting for 50% of the total output of the country, and the export of silk is about 70% of the country's total.

Jin Shengyang, director of the Tongxiang Municipal Bureau of Commerce, said that participating in the exhibition helped Tongxiang's home textile enterprises to be based on the international stage, while promoting the Tongxiang's home textile products, while promoting Tongxiang's investment environment and characteristic industries. It is reported that the traditional textile industry in Tongxiang is changing, advocating enterprises to focus on product research and development, and encouraging the design innovation of home textile industry.