The First Exchange Of 2013Ph Value Will Open In Shanghai

It is less than a month before the opening of the first exchange of 2013ph value in Shanghai from October 21 to 23. Lin Yunfeng, vice president of the textile industry branch of China Council for the promotion of international trade, introduced that we incorporated the former China International Knitting Expo under the brand of pH value first exchange, transformed and upgraded, forming a diversified pattern composed of exhibitions, release shows, trends and forums. At present, nearly 500 enterprises have participated in the exhibition, such as manifen, sangun, Tongniu, Luwang, goddess bird, Antarctica grid, play fashion, a.q, Bund story, etc., and the categories of products on display include women's wear, formal wear, and leisure clothes Underwear, sweater, clothing accessories and knitted surface accessories. So, how about the exhibition preparation of exhibitors? The reporter interviewed several exhibitors with the first exchange of 2013ph value.

　　 Developing e-commerce channels in emerging markets

"Part of the purpose of the exhibition is to attract investment, see how the market effect is, and master more industry information resources. At the same time, our brand goddess bird（ Goddess bird ）We are making bold attempts in terms of design concept, design concept and sales mode. We hope to collect some potential customers and attract talented people to join our design and sales team. " Chen Lan, general manager of Victoria (Huzhou) Fashion Co., Ltd., which mainly focuses on professional women's wear and fashion casual wear, talked to reporters about the purpose of participating in the first meeting of pH value. Huang zhuonan, general manager of Hong Kong fashion company play fashion limited, said: "our company only plans to develop the mainland market at the beginning of this year. We hope to bring several European brands into China by participating in major fashion exhibitions and solicit agents from various regions through the exhibition." Wenweimin, general manager of Antarctica clothing (Shenzhen) Co., Ltd., which mainly deals in business casual clothes, said that Antarctica was mainly prepared to find agents, OEM and ODM enterprises at the exhibition.

In addition, this year's PH Value For the first time, we cooperated closely with e-commerce for the first time. In this regard, President Wen believed that it was necessary to cooperate with e-commerce so that customers could know the latest product information at the first time and enjoy the pleasure of shopping at any time without leaving home. Chen Lan told reporters: "it is not difficult to see that e-commerce is the future development trend of the clothing industry from the rise of online marketing platforms such as Jingdong and Suning e-commerce and the massive loss of physical store customers. In particular, under the impact of the low cost of online sales, the department store industry has a retrogressive trend, forcing many domestic brands to start transformation. The establishment of e-commerce platform is one of them. " Chenland said that since its inception, goddess bird has established an online and offline synchronous sales model, and market tests have proved that this decision is correct. "We are optimistic about the great potential of e-commerce in China, and are actively looking for e-commerce platforms to promote products through the Internet," said Huang zhuonan, general manager

It can be seen that pH value first exchange's in-depth cooperation with e-commerce has made many enterprises look forward to this and hope that the exhibition can be further improved. "We hope that the organizers can establish more and more extensive marketing channels to provide more practical and high-quality services for exhibitors, whether e-commerce or buyers of large-scale clothing malls around the world." Wen hoped that the exhibition would provide more free online publicity for exhibitors“ The exhibition should invite more professionals, operators and publicity agencies from the clothing industry to visit the exhibition. " Mr. Huang said.

　　 Diversified characteristics and styles, focusing on fabrics and technology

The enterprises participating in the exhibition will show their own product features and the ideas they want to express. Among them, the products displayed by goddess bird include dress series and ready to wear series. "Our gowns are mainly small gowns and some evening gowns. They are designed for women who attend various parties, dinners and have good taste. The target audience is between 25 and 45 years old," Chen Lan said

The clothing displayed in Antarctic lattice is mainly European leisure style. The four brands displayed by play fashion Limited have their own characteristics, "for example, the brand led by two famous Danish designers David Andersen and line markvardsen respectively. One is David Andersen, which is famous in Europe, the United States and Japan and has won many awards. Its design concept is avant-garde, innovative and bold. Another lady's fashion brand, designed by line markvardsen, is very popular with Lady Shuya. " Introduction of Mr. Huang.

In addition to their own style characteristics, for the selection of fabrics, exhibitors also attach great importance to. "We mainly use fabrics from South Korea and Taiwan, which have good quality and stability," Mr. Wen said While 70% of the fabrics used by goddess bird are imported from Europe, America, Japan and South Korea. The main material is chemical fiber. Its main fabric is silk printing fabric designed and developed by ourselves. Play fashion Limited has made great efforts in fabric selection. Most of the fabrics are from Korea, and some are customized according to the requirements of designers.

At the same time, many enterprises also rely on high-tech innovation to improve the added value of products. For example, Victoria set up "Victoria International (USA) Co., Ltd." in Manhattan, the United States 15 years ago, with the purpose of introducing foreign advanced design concept, technology and advanced equipment resources into China and establishing a product line in line with international standards.

　　 See the advantages and disadvantages clearly and define the development direction

Enterprises not only have their own advantages in product development, but also have their own countermeasures to cope with the current economic downturn. Antarctic lattice launched limited edition products, with fabric quality as the highlight, in the form of high-quality products to the market. Play fashion Limited will meet the situation and the needs of most consumers to launch some moderate products. Vittori timely transformation and upgrading, to the domestic market, and to hire international design talent, to create their own fashion brand.

For the future development direction, several exhibitors have their own analysis and planning combined with their actual strengths and weaknesses.

The Antarctic grid has more than 30 years of Garment manufacturing Experience and team of Hong Kong and European designers, to meet the needs of the domestic market, gather European design culture and Oriental style. However, Mr Wen said: "due to the opening of the domestic market and the continuous expansion of foreign brands' branches in the domestic market, domestic brands are facing great challenges and competition. Therefore, we will launch boutique clothing to the market in the direction of medium and high price in the future."

Relying on the advantages of resources and talents, with more than 30 years of international trade business, chenland established a branch office in Manhattan more than 10 years ago, and established a strong international design team. But Chen Lan also believes: "the domestic department store industry is facing a retrogressive trend, and more and more high-end domestic brands are facing development bottlenecks. The fast-selling products that can quickly seize the market and recover the funds, and the unrepeatable luxury goods that can not be copied and improved will become two new trends in the development of the clothing industry in the future Based on this, chentland has a very clear plan for the future of the enterprise: in the initial period of 1-2 years, it mainly focuses on fast-selling products, follows the market trend, develops and produces rapidly, seizes the domestic middle end consumer market, and establishes an efficient and fast marketing mode for online and offline synchronization; In the development period of 3-5 years, we should form the core value of the brand, upgrade the design, model and technology to the first place, seek development with quality, and establish a dual marketing mode of physical stores and online sales.

Huang is very optimistic about the future market development: "at present, with the rapid development of domestic economy, people's taste of clothing has been constantly improved, the demand for high-quality products has increased greatly, and each brand has its own highlights. We mainly set up exclusive stores and franchise stores, and launch 1-2 brands after two years. " Mr. Huang also talked about the weakness of the enterprise: "the products of play fashion Limited have been in the European market, and are not familiar with the domestic market." However, with the rich experience of the parent company, as well as the changeable design of European designers, the advantages of short production period, fast delivery and good after-sales service, Mr. Huang is full of confidence in the future development.