Marketing Skills Of Merchandise Display

< p > on the specific display of ornaments, we have in-depth analysis of the consumer psychology and shopping habits, and come to the standard of operation, which has become an important part of the service brand's guidance and training for chain stores in the system.

These experiences, either from our own experience in service, or from the feedback from the front line shops and our appraisal confirmation, are summarized in the following part of the display specification: share with readers: < /p >

< p > first, as the first principle of ornamental display, the concept of "quantity" should be emphasized.

According to the sales promotion theory of Liu Jack's original training course "three dimensional marketing theory", the product display should focus on "selling goods to sell mountains", which means that the quantity of goods displayed on the display can arouse enough attention and interest of customers. At the same time, the display of sense of quantity is also an important condition for the vivid image of the store.

For example, when you see a string of crystal necklace, you will feel good, but when you see a crystal necklace, you will think it is too beautiful to buy one.

This is what quantity is at work.

In addition, according to our investigation, we found that the color drill bracelet and the white diamond bracelet are separated from each other, far better than the white diamond drill, and the hairpin of sixty yuan and ten yuan less than eight yuan are placed separately.

Therefore, in store display, we ask franchisees to categorized the same commodities according to their categories as far as possible, and then display them together to produce the concept of "quantity".

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< p > Second, we ask the shop for color matching.

Many customers are impulsive when they are shopping. < a href= "http://xm.sjfzxm.com/ > > consumers < /a >, and the factors that cause them to buy impulse are not only price, variety, quantity and other reasons, but also the color impact of jewelry.

Therefore, when decorations are displayed, we should pay attention to the collocation of all kinds of ornaments, and combine the cool and warm tones appropriately to attract consumers' attention.

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< p > Third, we require similar products to be displayed on the adjacent shelves or locations.

On the one hand, centralized display of the same, related or similar commodities to highlight the momentum of the jewelry group is also in line with the principle of "sense of quantity display"; on the other hand, it allows customers to find the jewelry they want more easily according to the centralized category.

Of course, in some small details, we can also deliberately adopt the irregular display method to highlight some special ornaments, so that customers can buy impulse.

The series of ornaments can also form a natural visual pition through the waist line, resulting in a strong visual impact on consumers, so as to attract their attention and stimulate their desire to buy.

On the basis of this, Mr. Liu Jack thinks that it can also be specially set up as a whole display area: head ornaments, earrings, necklaces, rings and other sets of sets, to provide consumers with perfect, complete sets of collocations and displays, free from the hardships of consumers' own collocation, and save the consumers' time of repeated and repeated selection, and speed up the purchasing speed of consumers.

At the same time, according to the different jewelry trend or different festivals, its jewelry stores will also launch some thematic displays.

For example, at Christmas time, the Christmas tree, Santa Claus and other decorations will be integrated into the display of the shop. A series of decorations suitable for Christmas decorations will be launched, such as "Christmas party, I am the focus", to create a festive atmosphere for the jewelry store, to attract the attention of consumers, and then play the role of promotional accessories.

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< p > Fourth, we ask the jewelry shop to integrate around to attract customers.

Generally speaking, when customers enter the jewelry store, the eyes will automatically turn to the left side first and then move slowly to the right side.

This is because people always habitually follow the order from left to right when they are looking at things.

Therefore, the ornaments displayed on the left side of the shop should be as attractive as possible, so that customers can stay.

At the same time, because people are accustomed to writing with their right hand and walking on the right, things are safe and reliable in people's subconscious mind.

Therefore, the use of people's shopping habits, storefront should put some of the main jewelry on the right side, accelerate sales.

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< p > fifth, easy to take, easy to take and easy to restore is also one of the requirements of jewelry display.

Because even if it is beautiful and atmospheric display, if the customer takes it inconvenient or takes it back again, it will be extremely troublesome. Then the good-looking display will not be able to promote sales.

At the same time, our display planning also requires the display of each jewelry store to conform to the size of the human body.

Take the height of 165 cm shelf as an example, the height of gold display line is generally between 85~120 centimeters, it is the location of the goods that the eye can see most easily and the hand is the easiest to get, so it is also the best display position.

Therefore, each jewelry store usually displays some high profit accessories in this location.

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< p > sixth, make full use of the lamplight of jewelry store, and make the a href= "http://www.91se91.com/news/index_x.asp" > ornament < /a > more dazzling.

First of all, the ornaments should be displayed in places with good light, good visual effects and enough brightness to ensure that the ornaments are easy to see and easy to find. Secondly, we should make rational use of the spotlights to enlarge the advantages of the products instead of hitting them on the floor or other meaningless places.

When the accessories are surrounded by soft and bright lights, consumers will be able to help themselves to one or two.

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< p > seventh, reasonably set up the location of the jewelry store's cashier.

According to the "three dimensional theory of marketing", for many girls, when they go shopping, they do not have a clear idea of what they want to buy. They often want to buy it when they see what looks good.

Therefore, letting customers walk around the shops as often as possible can often increase sales opportunities.

And the position of the cash register is extremely important.

Sometimes, customers have already chosen jewelry, ready to pay, but on the way to the cashier's desk, they often see some favorite things and have a desire to buy.

In addition, I believe that placing some special ornaments near the cash register is also a good way to promote sales.

Many customers like to look left and right while waiting for the payment. At this time, it is very natural to take one or two special ornaments by the way.

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< p > eighth, we need to display the specification of ornaments shop for the location of the ornaments to be relatively fixed, but we need to make occasional changes.

Some customers like to place their jewelry in a relatively fixed position, so that the next time they visit, they can reduce the time to find jewelry. However, if the jewelry is placed in a fixed position for a long time, it will give customers a feeling of obsolescence.

To combine the two, we stipulate that each jewelry store will adjust its position slightly after putting it in a certain period of time, so as to refresh people.

In particular, when new products or promotions are changed, the display locations of jewelry should be adjusted accordingly so as to increase customers' freshness and extend their stay time in stores and increase their buying opportunities.

At the same time, when decorations, you can deliberately remove several ornaments, hint to consumers about their good sales situation, and further stimulate their shopping desire.

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< p > above all, there are many ways to display the storefront.

From the display rules of some ornaments < a href= "http://cailiao.sjfzxm.com/" > franchise > /a > system, the most important work of operation headquarters is to diligently refine and popularize and popularize, and organize various methods into a series of operation rules, constantly giving training to all agents and jewelry chain stores at all levels. On the one hand, the chain stores can attract the attention of consumers, stimulate consumers' potential purchase desire, prompt consumers to complete the purchase behavior as soon as possible, and on the other hand, through persistent implementation to achieve the goal of enhancing brand image.

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