Salesperson's Concept Of "Gold"

In the critical period (such as the end of the year) that needs to be completed, sales people are always sleeplying by numbers. It is a common thing to sleep all night. In the actual marketing process, what kind of ideas should we have in order to ensure the sales performance is achieved while not making ourselves "too tired"? The author, combined with his 10 years of sales career, believes that the salesperson should have the following ten concepts. Before we talk about the ten concepts, let's first look at how important ideas are. The importance of ideas is believed to be explained and described in detail by many related articles. Here we illustrate the importance of ideas through a logical reasoning process. This logical relation is: the idea decides the thought - the thought guides the action - the action forms the custom - the custom affects the disposition - the disposition decides the destiny. Now let's talk about the ten golden concepts that salespeople should have.

　　 First, as long as you believe you can win, you can win.

This concept emphasizes that we must establish confidence and firm belief when we are doing anything. When we are faced with difficulties and problems, our deepest conviction and confidence are the real decisive factors. Only when we believe in ourselves that we can overcome difficulties and accomplish tasks, can we really overcome difficulties and accomplish tasks, which is the power of belief.

　　 Two, there will be opportunities for difficult markets, but we need to find them with our heart.

This concept emphasizes that we must always find a solution to the problem with a positive attitude. There is a good saying: as long as the mind does not slide, it will always be more difficult than it is! When we face a difficult market or even a rotten market, when we are exhausted and at risk, when we are already in a desperate position, we still need to calm down and analyze it carefully. Maybe it is a reverse thinking, perhaps an inadvertent inspiration from the conversation between customers.

　　 Three, there is no market that can not be sold, only those who can not sell.

This concept emphasizes that we should find more reasons from ourselves rather than too much emphasis on objective factors. In the actual marketing process, many salespeople complain that resources are not enough, the relevant functional departments of the company headquarters do not cooperate, or too many emphasis on the poor market base and too many legacy problems. Just imagine, if our attention is always on objective "difficulties" instead of positive thinking of customer service difficulties, "difficulties" will become more and more difficult.

　　 Four, sales is a process of cause and effect. The key core actions are in place, and sales volume is natural.

This concept emphasizes the importance of correct understanding of the essence of sales and the understanding of sales process in a real sense. Do not rely on opportunistic and dark box operations to accomplish the performance. Instead, we should put the key sales actions (such as market rate, terminal display, promotion implementation, etc.) into full play, so that our market performance is healthy. Our performance can grow steadily and virtuous circle!

　　 Five, the individual's ability is limited, and the ability of the team is unlimited.

This concept emphasizes the need to overcome difficulties through teamwork and overall strength, and ultimately achieve performance goals. Quite a lot Salesman Personal ability is very strong. When confronted with difficulties in the market, subconsciously always want to rely on their own ability to "solve" problems, and neglect to work hard to serve customers through team members' efforts. It is called "strengths and weaknesses. Every team member has his own core strengths and ability characteristics. If the strengths of each team member are combined into one overall advantage, then the energy of this advantage is enough to overcome any difficulties!" {page_break}

　　 Six, transposition thinking is the only magic weapon for effective communication.

In the actual marketing process, many salesmen complain that the dealers do not cooperate, and the headquarters functions are not compatible with each other, which makes them work hard. In fact, not only are the dealers, even the headquarters functional departments, have their own positions and the way to think about them. Many times we need to stand in the position of the other party to consider the problems, so that communication will be effective. For example, if the dealer does not implement the promotion policy of the manufacturer, we need to think in turn whether this promotion policy can really bring real benefits to the dealer.

　　 Seven, professional ethics is more important than ability.

Engaging in sales work is often tempted by many interests, especially among senior managers. In actual sales work, there are many examples of "corruption", and the forms are varied.

　　 Eight. Frequent job hopping is undesirable.

Salesmen are known to be highly mobile. The cause of this phenomenon is due to the characteristics of the industry, but more often, many salesmen make frequent job hopping. Frequent job hopping The biggest danger is to break the mindset and end up with nothing.

　　 Nine, use the mentality of a career to do sales.

Whether you are interested or "forced" to engage in the sales industry, I suggest: we should not use simple " Part-time thinking "To engage in sales work, but to use" career "mentality to engage in sales work. Although the sales work is hard, but it can also enhance the ability of the individual, and the sales work is the most fair. As long as you pay for it down-to-earth, you will get the corresponding return. With the mentality of doing business, we will really find the source of happiness in sales.

　　 Ten, always maintain positive thinking.

Positive thinking means never saying impossible. Always thinking of solving problems when meeting seemingly impossible solutions. Positive thinking is always optimistic, open-minded and positive thinking when we encounter all the "grievances". We will have a happy sales life.