Lining Continues To Create Supply Chain To Accelerate Pformation Of Retail Mode

< p > September 28, 2013, located on the square stage of the East Development Center of Lining logistics park in Jingmen hi tech Zone, the energetic CBA Cheerleading Dance enthusiastically, the basketball show and the latest hot sale product of Lining, < a href= "http://www.91se91.com/news/index_c.asp" > seconds off trousers < /a >, the wonderful show is staged.

In the sound of thermal and dynamic music, the launching ceremony of the sports exhibition hall carrying the brilliant development course of the leading sports brand Li Ning Co in China and the rich sports assets opened ceremonies.

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< p > the Lining sports exhibition hall is located in the logistics park of the Lining (Jingmen) Industrial Park in the high-tech zone of Jingmen, Hubei. The area is about 400 square meters. In the museum, various information and pictures including the introduction of Li Ning Co and its founder Lining, the top sponsor resources of NBA, Wade and CBA, the honorable honor of the five Olympic gold medal teams sponsored by Li Ning Co, the latest technology and professional products of Li Ning Co, and the concern and leadership care of Lining (Jingmen) Industrial Park from all walks of life are shown.

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< p > the purpose of the sports exhibition hall is to provide a public interest platform for all sectors of the community to understand and experience sports and Olympic spirit. At the same time, it shows the brilliant development course of Li Ning Co and the positive energy of sports, so that everyone loves sports.

It is reported that the Lining sports exhibition hall will be an important window to receive social groups and individuals to visit and display and disseminate sports culture and the spirit of the Olympic Games.

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Deng Hongbing, vice president and chief supply chain officer of Li Ning Co, said at the opening ceremony: "as a public welfare platform, the Lining sports exhibition hall has injected fresh sports and cultural elements into Jingmen, which is conducive to strengthening people's understanding of sports and Olympic knowledge, attracting more people to watch sports and join in sports." P

The brilliant history of Li Ning Co and the top sports resources currently signed and sponsored by the sports exhibition hall once again prove that Li Ning Co has deep accumulation as a leading sports brand in China, accumulating sports assets and inheriting sports spirit.

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< p > with the grand opening of the Lining sports exhibition hall, the Lining (Jingmen) Industrial Park of the sports exhibition also attracted more people's attention.

The Lining Industrial Park in Jingmen high tech Zone, Hubei Province, including processing park, supporting material Park and logistics park, covers an area of more than 2 million 400 thousand square meters. It is jointly invested by Li Ning Co and its core suppliers and supporting materials suppliers. It will build the largest production base of sports shoes, sportswear and sports goods distribution center in China.

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< p > Li Ning Co vice president and chief supply chain officer < a href= "http://www.91se91.com/pioneer/ > > Deng Hongbing < /a > emphasizes that Lining (Jingmen) Industrial Park plays a decisive role in building Li Ning Co leading supply chain system engineering. It has helped push the pformation of Li Ning Co to the retail oriented business mode.

Li Ning Co has the confidence and strength to continue to deepen enterprise pformation and create an advanced supply chain management system to support the establishment of a retail oriented business model and to consolidate Li Ning Co's leading position in the industry with excellent supply chain management capabilities.

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< p > as the first fully pformed company, < a href= "http://www.91se91.com/news/index_c.asp" > Lining < /a >, at the beginning of this year, the company began to implement the retail mode featuring "guided order + quick replenishment + quick response", which effectively improved the order guidance and goods arrangement of the distributors.

On the basis of retaining the original order pattern, Lining upgraded the enterprise planning system and the market data analysis system. Based on these two, the rapid response product line and the best SKU combination (A+) product were launched.

Through quick response product line, distributors can make timely replenishment for some hot sales items. After conducting market data analysis of different regions, Lining recommends ordering the best SKU combination products to distributors in the region. This product mix is more in line with local consumption habits and makes distributors more successful.

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< p > take the "quick response" product as an example. The products that might have been on the normal listing cycle now add a total of 2-4 months to the tester and the real listing period, which can quickly satisfy the consumers' preferences.

Since the implementation of the change plan, the Li Ning Co has launched a number of quick response products such as basketball shoes, such as the actual generation, and has achieved a high turnover rate.

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The opening of the sports exhibition hall at Lining (Jingmen) Industrial Park is a signal that Lining will invest in Jingmen's supply chain and logistics base for a long time. It also shows the confidence of Li Ning Co in building a leading industry development platform based on sports marketing and retail oriented business mode. P

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< p > it is learnt that after the completion of the Lining (Jingmen) Industrial Park and its surrounding supporting factories, it will occupy a larger scale in the whole supply chain of Li Ning Co. It will lay a solid foundation for Li Ning Co to realize a fast response and flexible industrial chain and pform from wholesale mode to retail oriented business mode.

In addition, from the industry perspective, the shift of sporting goods business from the "Pearl River Delta" and "Yangtze River Delta" to Jingmen in central Hubei has milestone significance for the development of Jingmen, Li Ning Co and even the sporting goods industry in China.

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