The Fierce Competition In Home Textile Industry Has Four Trends In The Future.

< p > in recent years, in order to meet the continuous changes and upgrading of terminal consumption preferences, some < a href= "http://www.91se91.com/news/index_c.asp" > home textile enterprises < /a > pay more and more attention to understanding the needs of terminal operation and meeting the consumption preferences of terminal, and constantly promote brand upgrading and product upgrading, diversification and parallelism, from single brand to multi brand operation, service upgrading, humanistic care and so on. Every change reflects the prediction and attempt of home textile enterprises to the market and even industry, and we can interpret the development trend of the home textile industry.

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< p > < strong > trend 1: the division of labor in the industry is polarized. < /strong > < /p >

< p > this era is an era of extremely rich products. From the two major industrial bases of Guangdong and Zhejiang, Guangdong is mainly positioning its products in terms of its style, then strengthening its brand packaging and services, focusing on the construction of < a href= "http://www.91se91.com/news/index_c.asp" > marketing mode < /a >, with the advantage of large product structure.

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< p > with the development of the industry, the characteristics of the two industrial bases are drawing lessons from each other and influencing each other. On the one hand, Guangdong pays attention to the deep development of the products and improves the value of the products themselves. On the other hand, Zhejiang manufacturers also use Guangdong's mode to break through the marketing, which is a comprehensive competition between the manufacturers and the manufacturers, between the base and the base.

In the end, this competition must be in the form of competition and channel competition.

The ultimate development of the industry will be polarization. Some of the manufacturers are pformed into pure product suppliers, while some of them are pformed into pure brand operators.

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< p > < strong > trend two: terminal brand of home textile industry < /strong > < /p >

< p > nearly ten years, the exhibition Revolution centered on design has brought about qualitative changes in store image, layout, style and technology, and supporting atmosphere of terminal stores.

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< p > with the continuous progress of the times and the continuous improvement of living standards, material life has entered the era of brand. The brand awareness of consumers has been increasing day by day, and the fabric brand store has become the "first choice" of consumers.

When consumers choose among many similar products, besides paying attention to whether products can meet the basic material needs protection, they are more concerned about what additional value the product can bring.

The same product, through brand packaging and professional services, forms the added value of products, enhancing the value of products in the minds of consumers, thereby affecting consumer psychology.

Brand is like a magic power. Consumers love brands, and the market is also pursuing brands.

In this respect, Fu Anna home textile, Xin Le home textile always pays attention to the brand image of the enterprise.

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< p > < strong > trend three: multi style stores become a trend < /strong > < /p >

< p > unified brand VI identification system, the overall atmosphere, professional services, so that consumers enjoy the brand experience.

Everyone has different dreams of their home, so the diversity of home decoration design becomes inevitable. The single style products can no longer meet the diversified needs of home decoration design.

The different functional areas at home have long decided that the matching fabric is an organic whole with multiple styles.

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< p > we need the living room of the atmosphere, the warm bedroom, the study room full of culture, and the naive romantic children's room. The brand shop with multiple styles will be the stage to realize these dreams.

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< p > < strong > trend four: standardization service becomes core competitiveness < /strong > < /p >

The terminal influence of < p > a href= "http://www.91se91.com/news/index_c.asp" > famous brand < /a >, the combination of many styles promotes the connection between the store and the consumer lifestyle, and increases the value of the product in the consumer's mind through the psychological influence on consumers, and makes consumers experience "one-stop" consumption with the appearance of multiple varieties, thus forming the exclusive value added by the exclusive store.

Product assimilation and homogenization are the fact that the terminal market can not be changed. When brand stores can fully meet the needs of consumers, the competition among brand stores is more intense.

Therefore, how to strengthen brand service and enhance the core competitiveness of exclusive stores will become a new research topic for every businessman.

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< p > store management, form customization, process specification, service level and other aspects have become the basis for consumers to determine whether a franchised store really has brand advantage, and directly affect consumers' trust in brand stores.

In this way, standardized services will become the core competitiveness of franchised stores.

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