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Home Textile Chain To Meet The Internet And E-Commerce Providers To Help Online Shopping

2013/10/1 23:50:00 22

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2012, the size of the entire online shopping paction was nearly 1 trillion and 200 billion, and the structure changed. < a href= "http://www.91se91.com/news/caijing/20130928/358781.html" > C2C < /a > dropped from the previous 90% to 60%, B2C rose to 40%, and the future will definitely seize the C2C market, while in B2C, Taobao Tmall accounted for 50%, Jingdong mall accounted for 20%, QQ online shopping accounted for 5%, suning.com accounted for 4%.

In 2012, China Internet Information Center counted 210 million of China's online shopping users, but the growth has slowed down significantly.

Before the growth of electricity providers mainly rely on two factors: the rapid growth of Internet users, the average consumer value of online shopping users, and the growth of scale driven by two factors at the same time.

the price battlefield of the major electricity suppliers is concentrated in the northern Guangzhou and Shenzhen first tier cities. The penetration of online shopping in the first tier cities has matured, and the cost of traffic has increased.

2013, the electricity supplier showed the following trends: the first tier acquisition of some vertical electricity suppliers; more than 20 traditional enterprises settled in Tmall, double the traffic price; the traditional channel providers acquired vertical B2C, changed the burn impulse to supplement the channel; the brand operators concentrated on the brand official website; the service providers shuffled, the storage resources and the three party tools were integrated; the advertising, consulting and training industries started the electricity supplier service module; the two or three line city online shopping was gradually infiltrated; the mobile Internet was developing rapidly, and the momentum was gradually surpassing the traditional Internet.

Ma Yunceng and Wang Jianlin bet 10 years later the share of online shopping will exceed 50% of the market share. To this point, the reporter's view is that the key lies in the comparison between consumers' online and offline experience preferences. If consumers prefer online to offline, then the line will not replace the offline.

What is the preference experience? That is, consumers want to get the most preferred (important) experience from their products.

For example, home textile products, some consumers like to sleep comfortably, so his experience preference is the comfort of products, and some consumers like to look beautiful, so his experience preference is the beauty of products (styles), and the convenience of consumer preferences for commodity purchase.

consumers' experience preferences are different, which means the respective channel space on line and offline.

Online selling home textiles, at present, it can give consumers the experience of its flat visual effect and low price convenience, and consumers who are comfortable with preference function are not attractive because consumers can not get it online.

But it is partly attractive to consumers with a preference for beauty, because it partly satisfies consumers' experience preferences.

As a whole, the boundary of online nibbling future market share is until the same preference experience under the commodity line.

At present, the Internet can not support this point, but there will be such a possibility in the future. For example, AR reality enhancement technology can create a three-dimensional effect of bedding in the bedroom space. This experience will have a strong attraction for the beauty preference; if technology is applied to the network simulation of tactile effect, it will be attractive to the comfortable preference; if the mobile Internet makes the purchase convenience more strong, it will attract the customers who experience preference.

overall, online sales are not the mainstream yet, but the market share of online eroding lines is a trend.

At the same time, mobile Internet makes supply and demand interaction more convenient and faster, making online and offline integration more closely, and will eventually bring about the essential change of business mode: the supplier centered and producer centered industrial structure is pformed into a consumer centered industrial structure.

do you need to contact the home textile chain?

< < a > href= > http://news.sjfzxm.com/news/list.aspx > Classid=101112107105 > online shopping home textile products < /a > three kinds of users: one is price sensitive customers, online shopping experience, then online and offline price comparison, who is the lowest price in whom to buy; the second is the local no shop customers, no local chain stores or counters, can not buy, only buy online; third are online shopping preferences customers, customers are used to shopping online feeling, addictive, have a sense of dependence.

If we do not develop online channels, we will not have second or third kinds of customers. Moreover, facing the trend of market share under the online eroding line, our original market space will be smaller and smaller.

if we develop online channels, we may win second or third kinds of customers. The first customer is the original customers in the offline stores. If the price is not balanced on line, offline, and resources, it will destroy the enthusiasm of the mainstream shop under the offline market and impact the original market system.

P's view is that we must base ourselves on the realistic basis, focus on the essence of business, and do something to welcome the net.

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home textile chain how to touch the net?

traditional e-commerce supply chain includes Internet entry, logistics terminal, technology platform and procurement system. The strength of the supply chain determines the competitive advantage.

For home textile chains, the procurement system is an advantage, and Internet access, logistics terminals, and technology platforms have no advantages at all.

If the traditional electricity supplier supply chain play, first self shop, then participate in the drainage, or shop drainage (Baidu, 360 site navigation take away the drainage fee), or Tmall or Jingdong under the large flow of goods drainage (through train, Taobao passenger take drainage fees), attracted to play online, is a waste of resources, is the net to death, because it did not give play to our inherent comparative advantage!

Where is the biggest comparative advantage of home textile chain? It is a complete trading system and benefit sharing system that is established from the procurement of brand buyers, from distributors to entities, directly to consumers. If we sell online on the basis of traditional e-commerce, we must break the interests sharing relationship between the three brands (distributors, brands and entities) that have been established and operated for many years. This is disastrous.

in fact, the chain stores you built under the line already own the long-term labor cost invested in the three aspects of online credit evaluation mechanism, online shop decoration and online customer service, so it is not worth repeating input on the Internet. For original channel customers, we must think of ways to let them enter the most familiar "high turnover and low cost" operation mode of chain stores below the line, so as to curb the online business attack and avoid the fight with the offline shop.

"P" for home textile chain, reporters think to remember two points: first, the online channel positioning is the channel supplement at the present stage, mainly to attract second, third kinds of customers.

At present, online shopping is far from being the mainstream of the business. It can not put the cart before the horse. The core of resource allocation should be online instead of online. The two is to make money or make channels or make brands. The channel has been "a href=" http://news.sjfzxm.com/news/list.aspx "Classid= 101112107108" > Taobao < /a >, and Jingdong occupies quite a lot of commercial real estate in the virtual world.

brand is an effective way. Brand is the combination of product quality, pre marketing promotion, after sales service, distribution and logistics speed quality, customer shopping experience and so on. Good brand will naturally attract customers online and offline.

Therefore, to invest or to invest in brand building is a magic trick for chain stores to remain unchanged.

then, what is the correct way to touch the home textile chain? Reporters believe that we must base ourselves on the realistic basis and focus on the essence of Commerce. What is our realistic basis? It is a mature entity mechanism under the line. This is our comparative advantage.

What is the nature of business? It is "high turnover + low cost = high gross profit". It keeps a higher turnover rate than competitors and keeps a lower cost rate than competitors. This is the highest level of business.

the evolution of the retail mode from the market to the shopping mall, to the chain and then to the MALL plus e-commerce, the key to the success of the evolution is to see whether the operation efficiency of the supply chain can be faster than the old mode, and the supply chain cost can be reduced compared to the old mode. This is the key. The Internet provides this opportunity for the home textile chain, which is the value of the Internet.

If we touch the net instead of making our cost higher and our turnover slower, then this method is certainly not a good way.