Online Shopping Clothing There Are Many Problems, The Shop Is Still The First Choice.

< p > the most popular type of merchandise purchased on the Internet was < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > clothing shoes and hats > /a > 81.8% of online shoppers bought clothing and shoes and hat products. At the same time, the data of Tmall in 2012 showed that only 200 billion of the total turnover in the clothing industry exceeded 70 billion of the total sales volume, only "double 11". When the daily cat sold 132 billion, the trade volume of clothing industry was close to 7 billion, accounting for more than 50%.

China's online retailing started with products that are highly standardized, but now it has been dominated by garments such as non standardized products. It has even threatened the sale of clothing categories online.

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< p > however, for customers, can fast and low price of online shopping really replace the purchase experience of a physical store? The results of a small survey of online purchases of clothing by the Internet survey community in China may reflect the attitude of some customers in online shopping clothes.

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< p > > a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107107" > online shopping dress < /a > problems are more than /p >

< p > clothing as a non standardized commodity, the number, color, style, and even the feel and elasticity of cloth are always taken into account when customers choose, and only by personal experience can they make the right choice.

However, in the environment of online shopping, other conditions are difficult to be satisfied except for the more intuitive colors.

According to the survey results, the number, color difference and style are not suitable and so on. Online shopping users are generally encountered.

Even if the number of online shoppers is less than 1 times a month, they will often encounter such or other problems (50.4%).

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< p > survey found that when these problems arise, the customer's tolerance is very high: 11.8% of the customers said they never asked for a refund, and 64.5% of the customers said they would ask for a refund only when the gap between the garment and the expectation was too large and could not be accepted.

With the rapid rise of online shopping complaints, there are disputes between customers and businesses. Taobao stores have been exposed to many adverse events that customers have been harassed by shopkeepers after bad reviews.

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< p > entity store purchase or online shopping? Price comparison! < /p >

< p > there is no doubt that online shopping has changed the buying behavior of consumers. The so-called "goods are compared to three", and have been compared to the price ratio of the same kind of products to the price comparison of the same product in different sales channels.

When the customer sees the costumes in the physical store, only 40% will take the initiative to pay money in the physical store. 60% customers will take photos or record the number and go to the Internet to compare the price.

As shown in the figure below, 62.7% of customers make purchase decisions by comparing the prices of physical stores and online shopping.

However, 21.3% of customers believe that even if the price of a physical store is more expensive than that of online shopping, they are willing to buy it in a physical store.

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< p > overall, the tendency of customers in clothing purchase channels is basically flat.

However, considering that 40% of the customers choose physical store shopping before the price parity, the online shopping channel can only compete with the remaining 60% customers, plus the user experience of physical store shopping is better, and the risks that online shopping may bring. At present, < a href= "http: //news.sjfzxm.com/news/list.aspx Classid=101112107108" > store shop < /a > "die loyalty powder" more.

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< p > however, with the emergence of more and more new and practical online shopping applications, the development of online shopping in the future is unquestionable. In books and electrical appliances, the trend of online shopping instead of offline shopping has been very obvious.

Perhaps one day, clothing online shopping will completely replace offline stores.

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