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    Promotion Of New Appliances In Department Stores

    2013/10/4 13:27:00 14

    Household Appliances. OnlineE-Commerce

    < p > autumn winter clothing depth discount < /p >


    < p > the new autumn and winter clothing newly released this year has been vigorously promoted during the period of < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > National Day Golden Week < /a >.

    Reporters saw yesterday in the colorful Plaza City of Haizhu square, many new clothing stores in the city were holding preferential activities. One of the brand shopkeepers told reporters that during the national day, the shop had forty percent off preferences for the autumn and winter costumes.

    According to the store, the clothing business in the two days was very good. She was busy with lunch all day. "During the National Day holiday, many people came out shopping on the two days, and the weather became colder. They also bought clothes by the way."

    < /p >


    < p > brand clothing such as Guang Bai, Guangzhou friends, < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > shinguang department store, /a, modern department store, Tianhe City department store and so on. In this year's National Day golden week, we also increase preferential sales promotion for clothing and footwear products, with a view to stimulating consumption.

    Reporters learned yesterday that during the national day, the Beijing branch of Guang Bai department store and Tianhe Zhongyi store rarely launched the new autumn and winter products as low as 32% off, while some stores launched 400 coupons, 200, 200, and 100 coupons.

    In previous years, as the new products were listed at the beginning of autumn and winter, there were few promotions for deep discounts, which were basically 8 to 10 percent off profit margins.

    < /p >


    < p > reporter saw yesterday, many department store women's clothing brand in the purchase and selection of clothing consumers in an endless stream.

    It has been revealed that sales of Canton clothing products increased by 10% over the same period last year.

    The first day clothing sales of modern department stores increased by 60% over the same period last year.

    Many famous brands in Guangzhou Friendship Store launched new autumn and winter clothing products.

    < /p >


    < p > online and offline promotions < /p >


    "P", the online and offline sales of household appliances are also not inferior.

    Dongshan Department store, Guang Bai electrical appliance, Gome and Suning are more competitive than in previous years, such as Guang Bai electrical appliances launched a 1000 to 100 discount activity, Gome online launched the "National Hurricane" large-scale promotional activities, the company will make a total profit of 1 billion yuan in 10 consecutive days, including household appliances, 3C digital, fast moving day, comprehensive department stores and other major categories are in the promotion area.

    Suning.com intends to distribute free 1 billion yuan red packets to tens of millions of netizens during the national day. It is reported that this year, suning.com and the first 1000 brands of joint appliances, 3C, daily necessities, mother and baby, books and so on have launched more than 20 low-cost promotional activities for single products.

    And the easy and fast home appliances "double the loss", that is, any purchase of any appliance on Yi soon network is only twice as high as that of the Jingdong.

    < /p >


    < p > it is reported that, including the "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107108" below the line /a, the Gome and Su Ning of both lines indicate that the sales of household appliances and 3C products are strong. The sales of electrical appliances such as televisions, air conditioners, mobile phones and other electrical appliances on the first day of the holiday increase by 10% - 15% compared with the same period on the first day of holidays.

    Dongshan Department store flower shop also said that its sales of home appliances and mobile phones were gratifying, and the popularity of small household appliances was the most popular, and sales led the category of household appliances.

    < /p >


    < p > industry pointed out that the number of holidays increased in the second half of this year, which was the peak season for retail sales. But this year, under the "thrifty consumption" atmosphere, the retail industry has been affected. In order to boost performance, all businesses are going to increase sales promotion through the last golden week this year, stimulating consumption and releasing their personal consumption potential.

    < /p >

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