Works Of Art Touches The Net, Electricity Suppliers Are Like Chicken Blood.
< p > by the end of July, the famous American online retail giant Amazon entered the high-end a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > artwork < /a > market, and opened up a special selling art gallery of American galleries on its website.
Customers can directly browse more than 40 thousand works from more than 150 galleries and businesses, which has become one of the largest online shops in the world for direct sales of original artworks and limited edition artworks by global galleries and businesses.
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< p > electronic commerce has changed the traditional trading mode, penetrated into all walks of life, and even the art market is unwilling to be lonely.
In China, art touches have already been tested, but they are basically "thunder and rain."
Reporters found that the big business people in recent years have aimed at art objects, does this mean the arrival of the art business boom? < /p >
< p > electricity providers are busy opening up the artwork platform < /p >.
From P this week, Amazon, which started selling books, began selling works of art, which is the second time Amazon has entered the field of art.
As early as 2000, Amazon had worked with Sotheby's auction house to try to achieve online pactions, but the plan did not materialize.
< /p >
< p > more than 4500 artists, over 40 thousand pieces of work, data show that Amazon art platform is not a mere tinkering.
Reporters login to Amazon's art page and find that the website's function is not yet perfect. Most of the works are not expensive. Between $10 and $10 thousand, more than a million high priced works of art have not been found.
This shows that the target audience of Amazon art platform is still consumer oriented rather than collectors.
< /p >
< p > reporter noted that < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > Amazon < /a > will extract 5%-20% as a commission in every paction, which has great influence on the popularization of the platform.
< /p >
< p > besides Amazon, Gome's Gome online also revealed that it will cut into the "cultural art" online sales area.
The Chengdu Cultural Property Exchange (hereinafter referred to as the "Chengdu literary exchange") was released in July 24th after nearly a year of silence.
Artworks online auction platform is formally launched. This is the first project of "Wen + e" mode.
< /p >
< p > Jia De online, Shengshi collection network, Bo Bao network, yatchang, Art International...
These professional art websites have been trying to build works of art online platform.
Even some group buying websites have launched the concept of "art group buying", but popularity seems not high.
< /p >
< p > online shopping artwork is difficult to "fidelity" < /p >.
< p > so many electric providers are working on art platforms. Why art business still hasn't exploded? < /p >
< p > a senior collector who engaged in the collection of porcelain for more than thirty years, in an interview with the media, said: "the real collector should adapt to the slow rhythm, and the rhythm will soon be chaotic.
Do not buy them online, but collectors who are online shopping can not really enter the collection circle.
He said he had never tried online shopping on e-commerce platforms.
< /p >
In P interview, reporters learned that some collectors have begun to accept online shopping.
"I buy and collect tens of thousands of dollars every year on the Internet, because the unit price is not high, so the number of online shopping is still a lot."
The collector loves collecting stamps, and often watches sales information on professional website platforms.
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< p > according to the relevant data, Zhao Yong's online performance of the collectible trading website in 2009 exceeded 58 million yuan, and its performance in 2010 was 100 million yuan. In 2011, its performance was nearly 400 million yuan. In the first quarter of 2012, Zhao Yong's online performance began to exceed 100 million yuan.
But Zhao Yong's online positioning is aimed at the relatively low average price of collectors and collection varieties. These collections are located in the middle and lower part of Pyramid, and the frequency of pactions is relatively high, which is more suitable for e-commerce platform.
< /p >
Compared with P, other electronic business platform has no such good performance.
Analysys International E-commerce analyst Chen Shou analysis, the traditional sense of the price of art is too high, through the Internet channel to achieve sales, short-term view is not appropriate.
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< p > Why are online works of art hard to enter the eyes of consumers and collectors? The stamp collector told reporters, "because online a href=" http://news.sjfzxm.com/news/list.aspx Classid=101112107108 "> fake" /a "too much, the electricity supplier can not be fidelity at all, it can only be identified by consumers themselves.
< /p >
< p > people in the industry say that art collectors are not only unaccustomed to buying works of art on the Internet, but also because online shopping artworks are easy to recruit.
Taking oil painting as an example, the light of the photo may have a huge impact on the fineness of the last online seller, and if subsequent pportation is damaged, it will be difficult to solve.
"Fidelity" is the guarantee that the electronic commerce platform can not make.
< /p >
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