Luxury Demand In The Russian Market: Residents Spend 15% Of Their Income On Clothing Consumption.

< p > > a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107105" > Russia < /a > the largest fashion trade exhibition CPM Collection Premi re re was held in Moscow last weekend, and the second years of the ten years were witnessed. Meanwhile, it witnessed the prosperity of the Russian fashion market. The CPM Collection Premi re Moscow, which lasted for four days, received 1600 series from 35 countries. About 19300 professional spectators attended the exhibition, with an exhibition area of 58400 square meters. < /p >
< p > this exhibition is held by CPM Collection Premi re Moscow for the twenty-first time, and CPM Collection Premi re re project manager, Hou Hou, concluded after the exhibition that the four exhibition areas of the exhibition area, all of them have high attendance rates, which also shows the continuous attraction of the Russian market. Philipp Kronen, CPM Collection Premi re re Moscow organization partner and Igedo Company management partner of German exhibition company, said CPM Collection will have more and more participants. Meanwhile, manufacturers should also be clear about their position in the Russian market. < /p >
< p > to attend the European Fashion and Textile Export of CPM Collection Premi re Moscow, chairman of the European fashion and Textile Association (Chairman), in the interview with Russian media, said that the Russian fashion market has made great progress in the past 10 years, but it is still in its initial stage. For example, Russia's clothing sales are still dominated by crowded markets, he said. < /p >
< p > although the Russian market is still in its initial stage, up to now, the global luxury and fast fashion brands have basically entered the Russian market. According to the data of Euromonitor International Plc, the luxury market in Russia increased by 6% to 8 billion 800 million euros in 2012, while 4.6% in 2011, which has recovered from the downward trend of 20% in 2007. Although this is quite different from the 18% growth in the Chinese market, it is much better than the whole weak European market. Because of the European debt crisis, the luxury consumption in the European market in 2012 has dropped by 1%. < /p >
< p > currently in the Russian market, Kering SA (KER.PA) Kai Yun's brand "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107107" > Gucci < /a > is the largest brand. According to the data of the Euromonitor and consulting agency, the sales volume in Russia in 2011 was 6 billion 740 million roubles, or about 208 million 600 thousand US dollars, which is higher than that of MOET & CHANDON, Hennessy and Louis Weedon group. It also made up five of its brands. < /p >
< p > according to Patrick Albaladejo, deputy general manager of Hermes International Group, Herm s International SCA (RMS.PA), along with the demand for luxury goods in the Russian market, "we see a chance to make a comeback." < /p >
< p > > the main luxuries including Chanel Dior, Dior Dior, Gucci Gucci, Louis Vuitton Louis Weedon are not only stationed in Moscow, but also have been stationed in the third largest city of Russia, Yekaterinburg Yekaterinburg. The Department is from Yekaterinburg Yekaterinburg, which is less than two hours from Dubai, which is rich in Dubai. < /p >
< p > since 2000, the annual disposable income of Russian residents has increased 10 times to 22 thousand and 800 rubles. According to the data of Fashion Consulting Group, in the past 10 years, the Russian luxury retail space grew three times to 1 million 650 thousand square meters, and the Boston Consulting Group Boston consulting machine said that the number of Russian millionaires increased to 180 thousand in 2012, compared with 158 thousand in the previous year. < /p >
(P) according to Russian media reports, Russian consumers will spend 15% of their income on clothing, which is only 5.6% in Germany. < /p >
< p > although the Russian market is flourishing, but as a former communist country, European Fashion and Textile Export Council, European fashion and Textile Association (EFTEC) chairman Reinhard D pfer warned that the Russian market has many characteristics of its own. Reinhard D o pfer said that 98% of the brands currently active in Russia are not ready. < /p >
Christian Kasch, P CPM Collection Premi re Moscow project manager, said that it was not recommended for international brands to enter the Russian market through direct operation. For Russia's complex market, foreign brands and retail models could easily fail. Christian Kasch points out that both the language and industry rules are problems that retailers need to face. In addition, the rent in Moscow is also very expensive. The retail space in the new shopping mall in Moscow reaches 4000 euros to 6000 euros per square meter, plus a 50000 Euro admission fee and a sales commission. Reinhard D pfer, chairman of the European fashion and Textile Association (EFTEC), said that the difficulties were not only those, but because of the legacy of communism, Russian consumers were very unfamiliar with the concept marketing, visual merchandising, styling consultant, after-sale and so on. < /p >
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"P" tariff barrier is also an important reason hindering the development of many foreign retailers in Russia. The Eurasian Customs Union (EAC) Eurasian customs union, composed of Russia, Belarus and Kazakhstan, has replaced the former Eurasian Economic Community, which has trade protection and has the function of mediating imports and exports, including clothing and textile products. < /p >
If P wants to operate independently, it is necessary to set up a "OOO" limited liability company, and the establishment of such a company is also very expensive. According to Reinhard D pfer pfer, chairman of the European fashion and Textile Association (EFTEC), Hugo Boss has recently paid 250 thousand euros for such a company, and if it chooses local agents or distributors, it does not need such restrictions. < /p >
"P > despite the fact that international brands are turning direct, Yulia Bushueva, managing director of Arbat Capital, a Russian investment organization, said that in order to cater to the needs of the Russian market, luxury goods are trying to change strategies, like direct marketing in mature European markets. Yulia Bushueva said that even in London's Harrods Harold and Harvey Nichols Harvey Nicks department stores, she could not see anything that excited her. "But in Russia, I can easily find some clothes I like." Hermes Hermes, < a href= "http://news.sjfzxm.com/" > Chanel Chanel < /a > Louis Vuitton Louis Weedon and Prada Prada have changed the franchise mode of Russia to direct operation last year. < /p >