Department Store Queen Li Ling: Department Stores Will Not Have No Future.

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Since the beginning of this year, sales of "a href=" http://www.91se91.com/news/index_c.asp "> department store" /a "are decreasing in the whole country." P " What is even more frightening is that the drop in profit in department stores is more than the drop in sales. Just a few department stores in downtown Wuxi, where there is a shopping center in front of us, and then there is an electric shock. Where is the future of the department store? In the afternoon of September 26th, in the Wuxi business development forum in 2013, Li Ling, an analyst with "Queen of department stores", said: "good customer service, good service providers, good self, department stores will not have no future." < /p >
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The difficulty of P < strong > department store is because of itself, not in shopping centers and electricity suppliers < /strong > /p >
< p > "the difficulty of department stores is because of itself, not in the shopping mall and the electricity supplier!" < a href= "http://www.91se91.com/pioneer/" > "Ling Ling < /a". "When I was in the department store, I met with the adjustment of the department store several times." She recalled that when China joined the WTO, a large number of foreign supermarket chains such as Carrefour and WAL-MART entered the domestic market, which caused the shock of the department store industry. Many brands choose to enter the supermarket or enter the department store. Some even suggest that the domestic department store industry is out of date. But the department store was not dead, after adjustment, department stores and supermarkets were clear. The second time, Suning Gome rose as the top priority of the department store at that time. But once again, the department store is still alive and living very well, while Suning has begun to develop electrical appliances to cloud merchants. "A round of adjustment and adjustment is the eternal theme." < /p >
"P > < strong > consumers and suppliers do not abandon, department stores will not die" /strong > /p ".
< p > now, there are shopping centers in the department store before being cut off. After the impact of the electricity supplier, the sales are not going up, and the gross profit is restrained. Many department stores lose their confidence, withdraw their stores and close shop. This is not the only one. However, Li Ling pointed out that the difficulties of department stores actually existed 5 years ago. In the past 5 years, the flow of department stores has been declining, and the purchase rate has declined. < /p >
< p >, how to do it? Li Ling analysis, consumers will not abandon, department stores will not die. She told us that in the 60s of last century, Japan produced electronic watches, which were cheaper and thinner than mechanical watches. But until now, the electronic watch has not broken the mechanical watch, because the latter has evolved into a symbol of identity and culture. Similarly, department stores customers need a good environment, which is also an advantage compared to department stores and electric providers. Shopping malls should transform hardware as much as possible, increase the content of customers' experience and reduce the threshold of experience. For example, many seats are provided so that customers can have a rest. The toilet is rebuilt and free WIFI is provided in the whole hall, so as to provide good service for customers and enable them to have a good experience in shopping malls. "In recent years, department stores are developing too fast, always promoting sales, ignoring the feelings of consumers," she said. < /p >
< p > followed by suppliers. "Reasonable deduction, less apportionment, less invalid sales," the remarks, some of the audience of department stores also embarrassed to laugh. Li Ling said, the retail source is the flow of people, logistics, and finally generate money, invalid sales and less apportionment, so that suppliers will not be so uncomfortable, do not pressure suppliers too long. "Increase some interaction with suppliers, at least with 55% suppliers," Li Ling said, so that suppliers will not abandon department stores to shopping centers or electricity providers. < /p >
< p > strong > department stores should cultivate themselves and enhance their profitability. < /strong > /p >
< p > the most important thing for a department store to do is to practice internal strength, save costs and compete for profitability. Especially decoration, although department stores often change, but do not arbitrarily change the brand position, resulting in a waste of decoration costs. < /p >
< p > in addition, the shopping center operates a "store". The department store operates "cupboards", but Li Ling hopes that a department store can manage "goods". For example, children's clothing, can reduce the threshold of experience, divided into 0-3 years old one, 4-6 years old... The management of children's clothing as a category will increase the interests of consumers and may develop professionally in the future. < /p >
< p >, then Li Ling talked about the advantages and disadvantages of "a href=" http://www.91se91.com/pioneer/ "shopping center" /a "and department stores. Shopping centres do not cultivate new brands, only recruit mature brands (for clothing), and department stores can grow together with brands. At present, most clothing brands are not good at shopping centers, and there may not be any increase in 3 years, because most of the shopping center customers are less clothing brands, most of them are dining and entertainment. Therefore, department stores and shopping centers are two formats, and department stores do not have no future. < /p >
< p > Li Ling: born in 1958, general manager of the former Hangzhou Tower shopping mall, general manager of Zhejiang intime department store and general manager of Huarun Shenzhen the Mixc, has the reputation of "Queen of department stores" in Hangzhou. < /p >