Fashion Leather Goods Luxury Production Survey: Dongguan To Turkey

< p > Anglo German, a small town in southern China.

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< p > every morning at 6 a.m., there are always several large container trucks going along the main road in the small town.

At the end of this road is a subsidiary of a large company called time group.

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< p > < strong > here is the most important OEM of a href= "http://sjfzxm.com/news/index_c.asp" > PRADA < /a > in China.

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Investors gathered in central Hongkong less than p always hope to find out the future trend of international luxury goods in China.

Time group is a listed company in Hongkong.

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< p > strong > age group is just one of the many foundry sites PRADA is all over the world.

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< p > not only PRADA, but also other world luxury brand manufacturers are located in every corner of the globe. Europe has Italy, France, Britain, Germany, Switzerland, Romania and Spain; Africa has Egypt, Tunisia and Mauritius; North America has the United States and Mexico; Asia has Turkey, Japan, Thailand, Indonesia, India, Vietnam, Philippines, and of course, China.

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< p > > strong > PARADA and FENDI are all over the world. < /strong > /p >

< p > there are different criteria for choosing the location of the agent.

LV's staff told reporters that their products are mainly based on the industrial advantages of the products where they are located, such as fashion and < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > mainly produced in Italy, usually in France and the United States, while the watches are mainly produced in Switzerland.

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< p > HUGO BOSS, a famous luxury brand in Germany, will consider more cost factors.

At present, most of the HUGO BOSS foundries are located in countries with lower labor costs, such as China, Sri Lanka, Turkey, Egypt and so on.

According to the brand staff, Turkey has one of the largest processing plants in the company.

Reuters reported that the monthly salary of China's coastal areas in 2012 was 400 euros, while Turkey's monthly salary was only 160 euros.

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Besides P, technology maturity is also a very important reason.

The above staff told reporters that Turkey has an advanced production line, < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a ", and the workmanship will be more elaborate than that of Chinese factories.

PARADA and FENDI also have factories in Turkey, mainly producing shoes, shirts and jeans.

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The jeans of P > Turkey are more famous in the world. According to Sina fashion interview, Chen Jun, the head of a foundry factory, said that Turkey's local jeans fabrics are famous all over the world. Many brands of jeans have completed the follow-up process in Turkey.

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< p > compared with the main production of high-grade clothing in Turkey factory, India produces more low-end products.

As early as December 2011, in order to control labor costs, COACH chairman LEW FRANKFORT said COACH might pfer China's foundry to India and other places.

It is reported that India has low labor costs, only 1/3 of China.

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< p > of course, the products produced by foundries scattered around the world are also different.

Each product line is also divided into high and low grade.

For example, the use of rare materials in luxury goods for the use of rare materials for the production of more brands of origin, "_blank" "_blank" "_blank" href= "http://www.91se91.com/" > clothing < /a > is also generally "mother" production, the other classes are generally sent out.

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< p > < strong > "made in China" is more expensive, < /strong > < /p >.

< p > < strong > the representative factory moved to India and Turkey < /strong > /p >

< p > remember the movie "the devil wears Prada"? This movie has made consumers in the world see a very distinctive brand, Prada.

Since its listing on the Hongkong stock exchange in June 2011, the mystery of the factory behind the luxury goods has been unveiled.

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"P > is described in its prospectus:" as of January 31, 2011, most of our manufactured goods were produced by external producers. "

Prada is currently producing in Italy, Tunisia, Mauritius and China.

The Times Group Holding Limited is the factory that has been doing its own production in China.

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P, founded in 1977, can be regarded as the pioneer of China's foundries.

At present, the global luxury handbags and small leather goods outsourcing manufacturing market accounts for 5% of the market share.

The Hongkong based Kowloon company currently has 5 subsidiaries in Hongkong, Dongguan, Qingyuan and Indo Germany, with 208 production lines and over 14700 employees.

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< p > Prada is not only playing the role of the client, but also the shareholder of the times group.

Its subsidiary joint venture capital IDG invested 300 million yuan to subscribe to 41.6% of the times group.

In addition, thanks to the group's exquisite workmanship and handbag manufacturers' rich experience, the world luxury brand Coach group also chose it as the largest supplier of handbag products.

In fact, China has had a history of over 20 years as a substitute for luxury goods.

Wang Xinyuan, vice president of Shanghai International Fashion Association, once told the media that in the 90s of last century, there had already been a factory for the world's luxury brands.

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< p > according to incomplete statistics, domestic factories engaged in luxury leather foundry are mainly concentrated in Dongguan, Shenzhen and Shandong Qingdao in Guangdong. Among them, the largest number of luxury handbags from Dongguan, such as Dongguan Huida handbag factory set up in 1989, Dongguan Li Qin leather goods group, Dongguan Weishi leather products Co., Ltd., Dongguan Hao Town Xing Hao handbag factory and so on, make handbags including Guccci, Prada, Armani, Coach and Burberry.

But in the Prada store in the Mixc, Shenzhen, the reporter did not find that the label had a package of "China" origin, and the brand was generally the location of the label.

Prada's sales staff also denied that there was a foundry factory in China. "Our brand bags are all made in Italy and are made by handcraftsmen."

This difference may be related to the psychology of Chinese consumers purchasing luxury goods.

A salesperson at the Burberry store told reporters: "when most Chinese consumers come to the store to buy luxury goods, they will be more concerned about the products of" Made in China ". However, overseas consumers do not value the same Chinese made products sold abroad.

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< p > Burberry and Hugo boss have publicly declared that there are foundries in China, while Armani's middle and low grade series also indicate that the origin is China.

The attitude of the world's luxury brands to the origin of China is changing, and is no longer as secretive as before.

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< p > "in fact, the quality of products can be guaranteed. Although the products are produced in China, the company will carry out strict quality monitoring."

The sales staff said.

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< p > it is understood that luxury brands now require more and more stringent requirements for foundries. For product quality control, management consultants are specially invited to train them in order to maintain high standard quality and maintain brand reputation.

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< p > < strong > Dongguan factory profit less than 10% < /strong > /p >

< p > if China is the world factory, Dongguan must be its heart.

In Houjie, Dongguan, you can often see the busy workers rush to work on luxury bags. Even at night, many factories are still brightly lit, and the workers inside are constantly driving.

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< p > but at the bottom of the industrial chain and low technology content, these factories can only get less than 10% profit sharing.

One of the most popular luxury brand bags is tens of thousands, for example, the gross profit margin of Parada reached 73.4% in the first half of this year, and Coach was lower than 72.2%.

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< p > now, the labor cost in China's foundries is from 1800 yuan to 3000 yuan. However, the shortage of domestic labor in recent years is more serious, and the pressure of wage increase is greater. This makes the advantage of cheap labor gradually replaced by other developing countries, such as Vietnam, Bangladesh and so on.

Zhejiang Sheng Hong < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Co., Ltd. is a well-known secret in the industry.

Zhejiang Sheng Hong Garments Co., Ltd., located in Hangzhou, mainly produces woven garments, knitted garments, < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > products, and now there are many stores in China.

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There are many other companies like P.

Xia Meng Yi Jie has more than 1000 people, Guangzhou Panyu Jie Jin (Sha Tau) garment factory and Dongguan Lian Tai Clothing Co., Ltd. (Luen Tai International Group Co., Ltd.) reached 6600 people, United Asia garment (Dongguan) Co., Ltd. (PAL) more than 8000 people.

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Before P, labor cost advantage is no longer the same. Labor intensive enterprises have great pressure to pform.

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