Five Successful Cases Of Sharing Clothing Brand Operation

< p > strong > 1, from regional famous brand to national famous brand < /strong > < /p >
< p > brand in the early stage of development, in the case of limited capital strength and resources, we can first consider making efforts to make regional a href= "http://www.91se91.com/news/index_c.asp" > famous brand < /a >. This is actually a reasonable allocation of resources, the principle is the same as the story of Tian Ji racing. If you bloom all over the country, you may have no advantage over your strong competitors. China underwear marketing research group of China underwear Market: if you concentrate your firepower points (advantageous resources) in some regional markets, you can easily break through the competitors' blockade. First, make the famous brand in the region, then use the successful experience of the region to drive the development of other regions. < /p >
< p > strong > two, from single brand to all-around brand < /strong > /p >
< p > you can choose to make some products bigger and stronger, then expand the scale and extend the related products. Ting Mei's success is a good example. First, make the body shaping clothing the product boss, create the brand influence, then expand the product to the bra, the thermal underwear and so on. Yiwu's Lour Sha is also a good example. First, the socks were made bigger and stronger, and made the famous trademarks in China, then extended to underwear, etc. now, Lusa is also an all-around brand. There are also Kangnai, small nurses, Ordos, and long Liqi. < /p >
< p > < span style= "DISPLAY: none" id= "1381141983036S" > /span > strong > three, from dealer brand to consumer brand < /strong > /p >
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< p > for small and medium-sized a href= "http://www.91se91.com/news/index_c.asp" > underwear brand < /a >, most of them still adopt agent + affiliate mode operation. Among them, distributors are very important chessmen. Many times, choosing a good distributor is equivalent to having a good market. So, first, you must strive to make your brand a well-known brand in the dealer group, and enjoy a wide reputation in the customer group, so that customers are willing to distribute your products so that your network can be spread out more conveniently. Then you can gradually develop the brand into the consumer's mind. Because dealers are a concentrated group, making dealer brand is much easier than making consumer brand, and the cost is much less. For example, you can use the Chinese underwear marketing network, fashion underwear, underwear wind and other industry websites and magazines to advertise, and use underwear exhibition to display the brand image to dealers. These are effective ways to create dealer brand. < /p >
< p > strong > four, from single brand to multi brand < /strong > < /p >.
"P" multi brand strategy is now widely used in underwear companies, for example, Ttiumph launched a beautiful dream, the heater beautiful and so on. But enterprises must not implement multi brand strategy at the very beginning. After we first build a brand, we can build another brand according to the characteristics of enterprises and different market positioning, but do not have a direct conflict with the existing brands, so as not to compete with ourselves, and the left hand plays the right hand. A multi brand is a game of strength and scale. Just like taking a child, you'd better wait for a child to grow up and then have another child to ensure that the second children have enough nutrition. < /p >
< p > < strong > > span style= "DISPLAY: none" id= "1381141991923S" > /span > five, from export brand to a href= "a".
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< p > a lot of enterprises start from export processing, and export is bigger and then do domestic sales. This is actually a good way to develop. Exporting can help enterprises accumulate technology, production experience and cultivate talents, and also facilitate learning other brands' outstanding things in the process, and complete the primitive accumulation of funds. The quality, reputation and reputation established in the export market can be effectively transplanted to the domestic sales process. < /p >