Yintai Business Has Achieved A Breakthrough In "Single Product Management".

< p > Yintai business intends to try cross boundary fusion line.

In the future, other new media and new technologies can be used to serve the development of Yintai online.

In the future, online brands will also enter Yintai stores.

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< p > Yintai network is an e-commerce platform for Yintai business. Under the main line and online interaction, Yintai network now has 5 stores under the Internet, and it has opened the Yintai boutique integrated store "IM brand collection shop" with a single store area of 100 to 300 square meters.

At present, it is located in Yintai City, West Bank, Yintai two, Jinhua Yintai City, Yintai department store, Hangzhou Culture Plaza and Yiwu Yimei Hotel, Hangzhou.

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< p > it is reported that after two years of operation, Yintai network has sales of about 600 million yuan in 2012, its annual growth rate is 380%, gross margin is 13.4%, conversion rate is 2.8%, passenger price is 650 yuan, SKU is over 80 thousand (more than 900 well-known brands both at home and abroad).

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< p > achieve accurate marketing with big data and reduce sales promotion < /p >

< p > at present Yintai commercial "single product management" work has made a breakthrough.

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< p > big data is becoming an invisible hand for the survival and development of the department stores. What is the big data and how to do it?

Yintai gave the answer.

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P > in the management process of the data of Yintai for example, when guests pay attention to our new media, the system will know member ID, binding membership card, can be accurately identified.

Goods are involved in the customer purchase, browsing activities to participate in the provision of data, offline activities can be attached to two-dimensional code.

In this way, activity information is related to people's information.

Based on this, we can see the future according to the information and consumption tendency of social activities.

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< p > with these data, we can know further customer needs and do analysis.

At the same time, enhance the familiarity of the store management personnel, and gradually reduce sales promotion.

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< p > data association is the big data. It has the core elements of mass and dimension.

With the deepening of all kinds of activities, the data of the original data are slowly changed, and gradually become the structured data that the enterprises want, which is more precise for customers, especially for VIP customers.

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< p > start internet pformation and push "Yintai boudoir circle" < /p >

< p > some people say that the future belongs to the traditional enterprise that understands the Internet.

Yin Tai uses Internet thinking to start the Internet pformation, and promotes the Internet and products of social networking and entertainment.

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< p > Yintai boudoir circle, relying on the original VIP card, facing the female VIP customers, pushing the definition, scope and some interesting fashion information of the girlfriends online. More than 3 of the Yintai VIP customer group can enjoy more points and activities, and can easily create, participate, withdraw or cancel.

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< p > Yintai also set up touchscreen in the physical store to facilitate customer experience offline, online purchase, online order inquiry, delivery and delivery service.

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< p > to achieve Internet pformation, Yintai said that in the future, the group marketing planning department will set up several product managers to develop and track more products that customers need to segment.

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< p > Yintai business should be a customer's "housekeeper" < /p >

< p > March 20, 2013, intime department store group changed its name to Yintai business group, its intai department store, Yintai shopping center and Yintai network are developing in a large format, and the target market is clearer.

This is an important step. Yintai is the consumer's "housekeeper" - the way forward for the development of consumer solutions providers.

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< p > consumer solution provider, customer first.

The "first visit responsibility system" of stores has recently been launched in the bell tower store of Yintai department store in Xi'an. The first person to ask, ask questions and seek help from customers is responsible for the whole process of service (guidance desk, toilet or a special counter), whether it is a security guard or a store owner.

At the same time, buyers of different brands should guide each other, as long as customers have needs.

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< p > to realize the replacement of goods in different places.

For example, the things bought in Yiwu are returned in Hangzhou.

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< p > in order to improve the vocational service skills of Yintai employees, intime business group held the first skills competition in August this year. It divided four positions: cashier, customer service personnel, shopping guide and security guard, so as to promote the staff to strengthen the concept of "customer first", to do the details well, and to serve the customers more professional and kindly.

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< p > strengthening private brand building and improving management and control power < /p >

< p > under the background of the rising cost of rents and manpower, the pure profit of department stores has been gradually squeezed. Domestic department stores have begun to aim at "self saving" in terms of cost and commodity control.

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< p > Yintai said that the majority of the department stores under the joint venture system are "self discarding martial arts". Yintai business is a leading industry in the industry. It is more vigilant in peace and danger and is practicing martial arts, so as to improve its operational ability and involve the ability to operate commodities, personnel and activities.

This is also an important basis for strengthening online and offline integration.

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< p > it is understood that Yintai's first self operated brand "Yintai Jin" has opened a special counter in Dongmen store in Ningbo in September.

As early as in 2007, Yintai had opened its own brand JUSTINTIME in many stores, and worked with a target= "_blank" href= "http://www.91se91.com/" > clothing /a company. Yintai has provided brand and capital, but the limelight has not been two. It also opened up Italy brand MANGANO, and established a buyer team from Yintai to directly control the order, store operation and brand promotion of controlled products.

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< p > at present, the self management of the department stores of Yintai commercial group has achieved fruitful results, and the commodity combination is more abundant and diversified.

The proportion of direct battalions increased year by year.

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< p > the number of stores is 35, and the scale efficiency is less than /p.

At present, Yintai business has begun to have nationwide chain brand and scale effect. As of September 2013, there were 35 stores, with a total construction area of over 1 million 350 thousand square meters and 20 stores in P.

It is also revealed that by the end of 2013, the total construction area of Yintai business will reach about about two million square meters, and its property will reach 55%.

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The sales growth rate of the same store is stronger than that of P.

Sales in the same store grew by 9.1% in 2011, and sales in the same store increased by 23.1% in 2011, 18.2% in 2010 and 16.7% in 2009.

The old store has continued to grow, the new store has been growing faster, and rich experience has been accumulated in the cross regional development.

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< p > reviewing the past 15 years, Yintai stores have been developing very clearly across regions.

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< p > the first intime department store - Hangzhou Wulin store opened in November 16, 1998, and sales in 2012 reached 111 million 200 thousand yuan, becoming the largest in Zhejiang.

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< p > April 1, 2005, Ningbo Tianyi store opened and went out of Hangzhou. In January 2007, the first store in Jinhua, Zhejiang and South China opened shop in Fuhua, and in February 1, 2007, the world's first store opened in Wenzhou.

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< p > Wuhan first century store, the first store outside Zhejiang, opened in January 2008.

In October 2008, the bell shop, the first shop in Northwest China, was officially listed in Xi'an.

There are two stores in Beijing, namely Lotte inte Department opened in July 2006 and Beijing Dahongmen store opened in December 31, 2011.

In June 22, 2012, Yintai's first member store opened in Hangzhou Culture Plaza.

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< p > will vigorously develop the shopping center format < /p > in the future.

< p > Yintai said that it will vigorously develop the shopping center format in the future.

It is understood that in 2009, Yintai began developing the shopping center format shop "Yintai city", and Jinhua Yintai Tiandi opened in September 27th of that year (at the end of 2012, it was renamed Jinhua Yintai city).

Since then, it has opened 3 stores: Cixi Yintai city in December 24, 2011, Yin Taicheng of Qujiang in Xi'an in December 31, 2011, and Yintai city in Ningbo Fenghua in September 28, 2012.

"Yintai Center" as the high-end shopping center format of Yintai business group, Hefei Yintai Center opened in January 8, 2012, and Hangzhou West Yintai city is open for trial in September 8th.

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On the afternoon of September 25, 2013 P, three Yintai City, Huzhou's Soochow Yintai City, Hangzhou Zhongtai Yintai City, Shaoxing Jindi Yintai city were held in the banquet hall of Hangzhou Hyatt Hotel.

At the same time, four Yintai cities in Haining, Beilun, Wenling, and Lin Hai are jointly presented by seven Yintai cities in Zhejiang province.

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< p > it is learnt that Yintai business has been developing rapidly from the department stores in the early days to the large shopping centers in shopping centers and the one-stop shopping mall with international synchronization. Yintai has been able to spread quickly in the country in just a few years, which is closely related to the strategic development model formulated in 2011. The Yintai business projects in the whole country have both independent development and management, joint venture development and joint venture management, and there are entrusted escrow ways, which is more efficient and flexible than the well-known commercial real estate giants in China.

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< p > >: the sales volume of Yintai commercial group in 2008 -2012 (unit: 100 million yuan) < /p >

< p > sales increase year by year. Sales figures excluding tax are: 4 billion 879 million yuan in 2008, 6 billion 410 million yuan in 2009, 8 billion 743 million yuan in 2010, 11 billion 630 million yuan in 2011, and 13 billion 939 million yuan in 2012.

In recent five years, the company's revenue grew rapidly, followed by 1 billion 225 million yuan in 2008, 1 billion 572 million yuan in 2009, 2 billion 289 million yuan in 2010, 3 billion 120 million yuan in 2011, and 3 billion 910 million yuan in 2012.

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< p > net profit year-on-year growth is gratifying, in 2009, 462 million 600 thousand yuan, an increase of 22.5% over the same period, 701 million yuan in 2010, an increase of 56% over the previous year, 821 million yuan in 2011, an increase of 20% over the previous year, and 970 million yuan in 2012, an increase of 18.4% over the same period last year.

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