The Trend Of Shopping Center Pformation Is Revealed.

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< p > > a href= "http://www.91se91.com/" > shopping malls > /a > the vacancy rate rises and office supply is in short supply, leading to some shopping centers are accelerating the pformation of office buildings.

Beijing Business Daily reporter learned that, despite the implementation of a few years ago, but the gloomy business let all the world, Zhong Kun square or chose to quit.

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Jiao Qing, President of Zhong Kun group, said that the Zhong Kun Plaza, which opened nearly five years, will enter a large-scale adjustment period. It will adjust the existing property of nearly 400 thousand square meters from the retail format to the P format.

According to Jiao Qing, after releasing the signal of the pformation office, a number of financial institutions have contacted with Zhong Kun. It is estimated that the management cost will be gradually reduced in the future, and the rent can be doubled.

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< p > the Beijing Commercial Daily reporter visited dhui world recently, and found that the entire shopping center was surrounded by the surrounding area. The 2-4 floors had been basically shut down, and only a few shops such as Cucci remained on the floor.

It has been reported that the two banks will introduce two banks to pform office buildings.

B1 and the first floor will be catering to build business matching services.

Lai Yang, Secretary General of Beijing Institute of business economics, said that the adjustment of the two years of opening up has been forced by the situation.

"Financial institutions have strong tenant capacity, and Yansha area has great demand for business, catering and other services. There will be more room for pformation of office buildings."

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Douglas Jeff, the founder and executive director of the International Conceptual Design Co., Ltd., who was responsible for the pformation of Beijing Jiali center and Beijing Financial Street shopping center, introduced that the pformation period of shopping centers was generally about 15 years in the uncompetitive market, about 8-15 years under the normal market cycle, and 4-8 years in the intense market environment. In today's fashionable and fashionable shops, the pformation time of shopping centers has been greatly reduced to 2-4 years.

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< p > < strong > internal adjustment reshaping entertainment and entertainment < /strong > < /p >

< p > < a href= "http://www.91se91.com/" > shopping center < /a > is a profit oriented property, but consumers can still stay there for a whole day without any consumption.

In this sense, the shopping center is a new "public place". Nowadays, consumers like to spend a leisure time in shopping centers after shopping for goods and services.

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< p > in the view of Qu Dejun, senior vice president of Wanda Commercial Limited by Share Ltd, at present, the shopping center is no longer a simple place of consumption, but needs to carry many functions such as consumer communication, leisure, entertainment, experience, social activities, life services and so on.

"Shopping centers have become a new way of life for consumers."

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< p > Qu Dejun said that the brand combination and format richness of shopping centers are still limited, and homogenization is more than 60%.

Shopping centers need to satisfy the needs of consumers through rich formats and functions.

It is understood that in order to avoid homogenization, Wanda will adjust the two level of new projects to experience formats, and the proportion of passenger traffic increased from 30% to 38%, and sales increased from 28% to 37%.

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Less than P, not only is Wanda, which has benefited from entertainment and leisure activities, but has increased sales in the past two years by 30% and 20% respectively through the massive input of experience, entertainment and catering business and the pformation of the entire shopping mall.

Lin Yuanzhou, general manager of the blue harbor, said that the blue harbour will interact with consumers through richer formats, architectural patterns, and landscape planning to form the "lifestyle experience center" of the city, providing a one-stop shopping place for wider age groups.

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< p > survey shows that shopping centers often have only one large main store in the first stage of adjustment, and a main store and 25% special shops will be added in the next stage of development.

The third stage will become the first store, which will expand its scale and increase the number of entertainment and leisure tenants.

In the fourth stage of adjustment, < a href= "http://www.91se91.com/" > shopping center < /a > will no longer be confined to internal changes, but to develop into a regional shopping center.

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< p > < strong > the function of the students will be returned to the market, and the funds will be reduced to < /strong > /p >

< p > according to statistics, the investment return rate of shopping centers is around 4%.

Although the rate of return of shopping centers is at a low level, it is still a keen developer.

In the view of business experts, real estate agents have regarded the shopping center as the leader of the market, no longer a simple building.

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< p > developers usually sell live property as a selling point with perfect living facilities and convenient pportation. Developing shopping centers that are mainly retail and bring a better sense of experience can stimulate siphon effect.

Real estate developers can make use of the fast and high price of shopping centers to achieve capital recovery.

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< p > Beijing Business Daily reporter survey found that in the Fangshan area, with the completion of the first commercial projects such as OLE and Hua Guan shopping center, in the 38 real estate sold in Fangshan area, in the past year, 29 housing prices rose to varying degrees. Among them, the first one was the 5 N increase of 44%.

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< p > in fact, two years ago, Vanke went shopping mall to enter the Fangshan real estate market.

It is understood that the COFCO Vanke FUNMIX Peninsula Plaza project jointly launched by COFCO and Vanke is made up of peninsula shopping center, Peninsular office building, Peninsular VMO, peninsula pedestrian street and commercial street.

Through the mutual support and promotion of the product form, at present, the average price of the 2-3 residential units in the Changyang Peninsula project of COFCO Vanke has risen from 19000 yuan / square meter in July last year to 24000 yuan / square meter, or 26%.

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