Which Is More Important To Sales Consciousness And Sales Method?
The day before yesterday, I worked with a colleague in a job exchange, and my colleague was engaged in sales for many years. He was very skilled in selling and selling all kinds of sales, and all kinds of sales cases were forgotten. My colleagues were doing an activity. I looked at the plan and thought that the scheme was more expensive in terms of expenses. I warned that we should strengthen our sales consciousness if we did anything. The colleague did not understand: I do anything and start from the company's sales. This is a public welfare activity. This is my sales method. How can I promote sales if I don't do that? Do I still have no sales consciousness?
It seems that he doesn't know what I mean by selling.
So, what is sales consciousness? I asked other colleagues and some friends who had been selling for many years. Let alone, many friends were really speechless. It is generally believed that Sales method Selling consciousness is a good selling method, which is sales awareness. The answer seems to be surprisingly consistent.
In fact, sales awareness is not difficult to understand, that is, our sales attitude. We have been engaged in sales work for many years, and we have been fighting with specific work every day. It seems that we have solved problems and find ways to become part of our daily life. We are always saying: details determine success or failure. Now some systems and processes are already fine. We follow the rules of execution and make sure that we do not make mistakes, but that does not mean that you have strong sales awareness, only that you are a qualified business person. Without a good sense of sales, you can not have a team. You are just an individual. It is far from enough to do well. People with sales awareness will do better. "More" is a driving force and a spirit of constant progress.
about Sales awareness Many colleagues are confused with sales methods, like many times they can't distinguish the right things from the right ones. In reality, our enterprise is like a continuous upward tree. The employees of the enterprise are constantly developing upward, hoping to get the "profit" that flourish, but often ignore the roots under the ground. Without the connotation of corporate culture, employees will not have a sense of belonging. Beside us. Employees are becoming more and more practical, and they are indifferent to the loyalty of enterprises. Once the crisis happens, employees will fly to the top of the road.
It is often seen that many employees are doing things well, and their performance is also good. But I always feel a little bit different, because I often find that their work clothes are dirty, their work cards are always forgotten, and meetings are often procrastinating, and half a day's voice is still quiet. Even when dealing with the marketing materials, they are careless, but when they see customers, they will be excited. Some employees like to increase the sales promotion ratio when making sales promotion plans, so that customers can eagerly purchase when they are active. They can rush the sales volume of a single activity. Some employees will choose to visit customers in the stormy weather. At the end of the month, they often complain to customers that they have not completed their tasks in that month. Or in order to improve customer relationship with customers, a large number of company gifts are presented.
Is this kind of work right? In the company's pursuit of performance, is it allowed to exist? I personally believe that this is only a specific sales method, not a sales awareness. A good sense of sales should be systematic and continuous. It is a "sales culture" that promotes the healthy development of a company. Sales consciousness is not conditional on sacrificing the interests of the company. It embodies the overall sales morale of the company and is a part of the company's corporate culture. It is not a behavior of losing money or losing money, promoting short-term sales volume and overdrawing sales volume. If employees have a good sense of sales, they can be more strict with themselves while paying attention to personal performance improvement. They should always pay attention to their words and deeds, represent the service style and spirit of the company, and safeguard the company's public image.
Therefore, sales awareness displayed by employees is not only a part of company culture, but also a company. management idea And service characteristics, sales awareness throughout the work, only thinking about the company's honor and the development of the company's employees can consider the overall situation in the work. In front of customers, you are the company. You see customers, he is just one of many customers. From looking for customers, training customers, caring customers and becoming life consultant for customers, you should give them the most advice on product advice and advice.
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