Trend Analysis Of Internet Marketing In 2014

< p > How do enterprises do Internet Marketing? What are the points for attention? What are the future trends? This article summarizes seven main points. Although the prediction is based on the US market, it has the same reference for us.

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< p > based on these trends, we will discuss the prediction of the main Internet Marketing Trends in 2014.

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< p > 1., content marketing will grow unprecedentedly. < /p >

< p > a main way for the company to establish authority and gain consumer trust is to create valuable content continuously through various channels.

This usually involves relevant industry information, providing audience with insight or entertainment.

This way enables the company to steadily establish a harmonious relationship with the audience and develop loyal believers.

According to the Content Marketing Association's research, the best B2B content marketing tools are social media, articles on corporate websites, newsletters, case studies, and videos and articles on other websites.

By using one or more channels, enterprises can establish positive images in the industry.

This trend shows that mass marketing technology is gradually becoming inefficient through television advertising and radio advertising.

Instead, we should focus on inbound marketing and create valuable and engaging content for specific audiences.

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< p > 2. social media marketing needs diversity < /p >

Less than p years ago, a few years ago, the social networking sites that companies could count on joining social media into marketing activities were limited to Facebook, Linkedin and Twitter.

Nowadays, new social media websites seem to emerge in an endless stream.

Although some of them have aborted, new talent such as Pinterest, a href= "http://www.91se91.com/news/index_p.asp" > Google < /a + +, Tumblr and Instagram has been popular, and has provided a new choice for enterprises to generate more and more bursting, allowing them to make attractive content in various media forms and establish their audiences in more channels.

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< p >, therefore, enterprises have attacked and sprout everywhere, trying various kinds of network tools to maximize contact with consumer groups. This has become a general strategy.

Such diversification is fruitful for many enterprises because it establishes brand equity by making it easier for consumers to identify a brand.

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< p > 3. the image centered content is popular. < /p >

< p > with consumers getting more and more advertisements, it is very important to digest contents simply and quickly.

If you look at the rapid development of social media websites I mentioned before, you can find that 3/4 of advertisements share a common feature -- emphasizing images.

The rapid rise of Buzzfeed and Pinterest has proved the power of image based content and the potential of viral pmission.

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P blogs usually share the most successful blog articles in social networks. They also share a common feature: they use some carefully placed pictures to enhance the attractiveness of content and highlight some of them.

Another example is information charts, which combine images with a small number of texts to explain a topic and provide statistical information or data for investigation.

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< p > although I do not think traditional textual content will be completely out of date, it is obvious that the combination of images is more conducive to marketing activities.

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< p > 4., with Jane as the upper /p.

< p > a noteworthy trend is that consumers' preferences change from intensive information to simplified marketing information.

When you think of some of the world's top brands, such as apple (Apple) and Google (Google), they obviously focus on simplification.

The attraction of Pinterest is mostly due to its clean, concise and minimalist aesthetics.

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Consumers are tired of facing massive information and advertisements struggling to compete for attention. Some of the most creative a href= "http://cailiao.sjfzxm.com/" > marketers < /a > runs counter to P.

They are trying to reduce their marketing information, instead of conquering consumers with hype.

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< p > perhaps an article by Forbes rightly explains this: "our life is highly integrated with digitalization, bombarded with bright, gorgeous and complex sensory input every day, and we feel that we can no longer continue with this rhythm.

So in 2013, the most successful marketing strategy will not only be simple, but also promote products and services that help simplify consumer life or at least consumer experience.

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< p > 5. will be essential for mobile platform friendly content < /p >

< p > due to the widespread use and rapid development of smart phones and tablets, it is necessary for enterprises to create accessible content for mobile users.

According to Forbes's report, "by 2017, 87% of the sales of networking equipment will come from tablets and smart phones."

Whether it is to create a backup mobile version of a website, or to use responsive web design, it is essential to provide positive experience when users browse websites through mobile devices.

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< p > otherwise, it is easy for consumers to adapt to this trend to hand over to competitors.

With the pition from traditional computers and laptops to mobile devices, outdated laymen may be in trouble.

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< p > < strong > 6. advertising redirection will improve efficiency < /strong > /p >

< p > this is the marketing strategy that has only recently emerged.

In general, it works by using browser Cookies to track web sites visited by users.

Once they leave a site, the products or services they browse will be displayed again in advertisements in different websites.

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The reason why P is effective is obvious.

At the first visit, the website traffic conversion rate is only 2%, and advertising redirection can enhance the overall conversion rate by reminding consumers of the products or services they have visited.

This will make the brand and product impress the consumers.

Even psychological research shows that simple exposure of brand names and identities can create familiarity and build trust, making it easier for consumers to make purchase decisions.

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< p > even in the absence of immediate purchase, in the long run, we can get real returns.

As many marketers succeed in advertising redirection, it will hopefully become the mainstream in 2014.

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< p > < strong > 7. search engine optimization and social networking signals will be more closely integrated with < /strong > /p >

< p > although social networking signals usually do not have the same importance as traditional inbound links, it is undeniable that they play a role in endogenous search rankings.

After all, they are one of the three pillars of "a href=" http://pop.sjfzxm.com/popimg/xm/index.aspx "search engine optimization" /a.

Since Google and other search engines aim to provide users with the highest quality content that they can relate to as much as possible, they will, of course, consider the number of social shares that blog posts or product pages receive.

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< p > the more people who share the content, the higher the quality, so the location of search engine results page should be closer.

It is no coincidence that the top ranking search results tend to have a large number of social network sharing, while the lower ranking is less.

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< p > in addition, social network sharing can be recognized as a recognized sign (e.g. trust signal) for visitors who log on to a page.

If they see the content being shared hundreds of times, this may be a little valuable.

A big reason is that many companies have installed plug-ins shared by social networks to encourage consumers to share content as much as possible.

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< p > although it is difficult to predict the evolution of the algorithm in the future, social network sharing will hopefully catch up with or even surpass the traditional inbound links by the end of 2014.

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