Marketing Inspiration From "Good Voice In China"

< p > a few days ago, Zhong Weiqiang, Bi Xia, Li Qi, Cui Tianqi and others of "good voice" of China, such as "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a ", will be sold on the fan's official website. This is also the first batch of good voice student" personal Style "clothing launched after the strategic cooperation between the customers and the good voice.

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< p > this is indeed a win-win attempt.

After all, the added value of China's sound brand has not been fully excavated. At present, it is only limited to the program itself. It also needs 30 million users' daily wear in real life to spread the sound two times in real life.

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< p > from the original "everything object", "hold on to the body", and then to "spring does not matter", why every customer's marketing can get a warm response from consumers? This is because customers have adopted the unique innovative marketing mode in the Internet age, mainly with three points: < /p >

< p > first, charming personality is king.

The Internet has deconstructed the relationship between celebrities and ordinary consumers for the first time. The disenchantment effect caused by the Internet has left stars no longer high above, and has allowed any ordinary person with personality to stand out.

In the past, customers made more use of the former, and brought stars to the world to make them resonate with ordinary consumers, thus laying a good foundation for the brand connotation of "Van guest".

This time, the cooperation with the good voice trainees highlights the charm of the ordinary people. The students who are signed by the guests are not necessarily the best singer, but have very strong personal characteristics and external recognition, such as Zhong Wei Qiang's old and strong, Bixia's Raven voice, Cui Tianqi's big mouth, and so on.

This also gives more inspiration to the brand manufacturers who want to do well in Internet dissemination in the future. When choosing celebrity endorsements or digging new people, perfection is no longer important. Charm and recognition are the kingly way.

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< p > Second, interaction < a href= "http://www.91se91.com/news/index_z.asp" > marketing < /a > is the key.

The reason why every object is successful is that it is very conducive to the participation of netizens, who can arrange themselves or others through "all objects".

This time, in collaboration with good voice trainees, customers will also invite customers to participate in the design of advertising slogans for design costumes, so that consumers can play Happy very well. This way of marketing can have a good effect.

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< p > Third, implantable content is the trend.

In the past years, China's marketing people were collectively washed away. They believed that marketing was advertising. The final outcome of many CCTV advertising signs was not so wonderful.

The reason is that they have only formed a reputation in the minds of consumers without forming recognition.

And the success of fan's marketing lies in its marketing through content embedding, so that it has a hard cultural core and can resonate with consumers.

This a > good voice < /a > cooperation is also not a simple advertisement, but more is the implantation of content.

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< p > through these innovative marketing modes, all customers have achieved themselves and set a new marketing example for the industry.

In the future, more and more enterprises will change their mode of thinking and reconstruct their marketing mode.

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