Cooperation Between Local Traditional Enterprises And Amoy Brands To Prepare For "Double Eleven"

< p > with the "double eleven" approaching again in 2013, many traditional "a href=" http://www.91se91.com/news/index_c.asp "shoes and clothing brand" /a "has been very busy recently.

In order to promote the annual online sales promotion Festival, early distribution, dredging of logistics, integration of resources, marketing preheating, and so on, Quanzhou enterprises must worry about online and offline, because after several years of development and evolution, "double eleven" has become the normal promotion festival of footwear industry in Quanzhou.

In the same period last year, sales of 850 million yuan, the brand of this year's "double eleven" full of expectations.

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< p > despite the fact that the "double eleven" sales promotion has not really started yet, a few brands have already been able to rush ahead, through the reorganization of online resources and the preheating of marketing. For example, the business department of XTEP group and Quanzhou Amoy brand men's men's wear have been cooperated.

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< p > Xiao Lihua, vice president and e-commerce manager of XTEP group, has not known long time for men's men's clothing CEO Wu Zhichao. The industry has revealed that before they met, the two people enjoyed certain popularity in their respective electricity suppliers.

One is the industry recognized doctorate figure, from the creation of intelligent electric business warehouse to the latest online distribution policy, and the establishment of distribution cooperation support system, XTEP electric business announced as early as last year, "after many years of preparation, 2013 is the real time to rush sales."

At the same time, from the foreign trade enterprises to the online brand operation, in just three years, the men's online men's wear brands ranked the top, the annual sales volume was 100 million, and the sales volume of the super promotion Festival exceeded ten million yuan, which made it a star enterprise in the Quanzhou Amoy brand.

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< p > after the lead of Quanzhou Electronic Commerce Association, two famous figures in the two camps finally met at the beginning of this year.

The taste of "seeing each other late" is a little bit, and two people frequently share the experience of online marketing.

"The Amoy brand has the way to catch consumers' psychology, and the traditional brand has a solid industrial foundation under the cable."

Xiao Lihua said that although XTEP is mainly promoting sports shoes and clothing products, the men's main theme is casual men's wear series, but in this era of emphasizing personality mix and match, the more likely it is, the more likely it will be.

On the day of signing cooperation, Xiao Li Hua stepped on XTEP a href= "http://www.91se91.com/news/index_x.asp" > sports shoes < /a >, with fashionable casual jeans, and interpreted the possibility of mashup with her own dressing style.

The theme of their cooperation is "step by step, mix and match". The two companies open their respective online platforms to each other and join hands to create a trendy commemorative T-shirt in order to grab customers before the big promotion and attract traffic.

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< p > "the cooperation between local traditional enterprises and Amoy brands should be the first time. However, there is a precedent for this kind of long span differential cooperation between springs and enterprises."

Chen Qian, the operator of the electricity business, said that last year and the year before last, the seven wolf wolf men's clothing in Quanzhou held a wedding ceremony with the online brand of the seven brand before the big promotion. Using the differentiated consumption of men's clothing and women's clothing, a virtual wedding ceremony was invented, and online resources were used by each other.

Last year, seven wolves men's wear ranked the second largest in men's clothing sales in Taobao online.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > traditional enterprise < /a > cooperation with Amoy brands should still do some continuous theme consideration.

The industry believes that online men's clothing and sports brand marketing article is not good to do, if only simply differentiated products stacked together is very difficult to impress consumers.

The image display of Mashup and the exemplary role of the image spokesperson should be fully utilized.

In addition, there is no need for WeChat and two-dimensional code to invest in new channels of communication with consumers.

With more and more tools, more and more resources, and higher operating costs of enterprises, it is worth affirming that cooperation can reduce costs and increase mutual exposure. However, it is still to be observed whether the originally large difference enterprises can truly achieve equal dialogue.

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< p > "online big promotion profit is always only a small number."

Chen Guozhong, now working on the online platform of Dehua mall, has experienced many years of online promotion activities. His real experience is that using personal products to control online access is the key, otherwise it can only be paid for money.

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< p > "products are excellent, logistics is delivered to trusted express companies, plus personalized marketing strategies, and the strength of enterprises is naturally attractive."

Chen Guozhong said, especially for the already developed shoes and clothing online and offline enterprises, the overall pattern has been fixed, only the product's personalized breakthrough is the absolute principle, it is not difficult to explain the different kinds of enterprises between the tug of association cooperation is full of enthusiasm.

According to the information released on the existing online platform, this year's "double eleven" will not delineate a discount line as before, but let everyone set their own discount rate, and personalized marketing is more important.

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< p > "this year we must go all out to realize personalization."

Online platform responsible person said, now Tmall home page has opened the name "my concern brand" window, that is actually a personalized tool.

In essence, what individualization carries is more about establishing a connection between consumers and brands.

This link alone is obviously not enough on the day's marketing. It is also hard to get the brand information by using traditional thinking to rely on search. Therefore, only by making full use of personalized marketing to communicate effectively with consumers before the big promotion comes, can they hit their consumer demand ahead of time and turn it into a fan of the shop.

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< p > in addition, this year's "double eleven" is on Monday normal working day. Insiders remind enterprises to spend more time on the instant application of wireless clients.

In short, enterprises are preparing for the online promotion, which is still the poor loyalty of consumers. Good products must have good prices, and good marketing and good services are indispensable.

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