Lazy Marketing In Vegetable Market
< p > > a href= "http://www.91se91.com/news/index_c.asp" > Chaoshan < /a > the vegetable market is the most commendable convenience, the market of large and small vegetables is everywhere, housewives, working people, elderly people, etc., can be selected at random in the morning, noon or even after the afternoon.
It can be said that many foreign tourists have an unusual interest in Chaozhou and Shantou vegetable markets. Apart from the dazzling reasons, most of them praise the attentive service attitude of the vendors.
For example, if you buy a fish, wash and scrape scales, that's a must. The fish owner will ask the guest's cooking methods (steaming, porridge, hot pot, etc.) so that he can further fish the fish and finely get to the pot.
Cut a bit of bittern, the whole chicken, duck, goose or whole meat with good brine, no matter how many cuts are cut, the guest's hand refers to the boss's knife. At the same time, according to different ingredients, the corresponding seasoning (such as black vinegar, rice vinegar, soybean paste, etc.).
Pick vegetables, all kinds of vegetables are so casual, fresh and watery, look at people like, the boss does not care about, let the guests pick enough, said finished bag not to say, grabbed a handful of green onions or celery, no need to open the guests to add bags, this is Chaoshan famous "dishes", absolutely free to send! Also, buy Chaoshan famous beef balls, the boss did not forget to give the guests to beef soup and oil fried garlic, let your pot of beef balls soup to the canal, how to eat how to cook.
To buy spareribs, the boss will ask, "how do you want to eat, soup? Steamed?" will also ask for one or more, which is to meet different needs of customers.
To buy chicken and ducks, you don't have to buy them all, but which part will give you which part, so you don't have to worry about wasting any more.
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< p > the service level of Chaoshan vegetable market, it is absolutely easy to write down the marketing textbook. This is no exaggeration.
You see, what requirements do the customers have, the vendors can provide the corresponding service content, and they will not give the bad face because the customers want less, which is called subdivision service according to the subdivision group.
Of course, this is still the most basic, and the most important thing is that the stall owners accurately understand the real demand of customers. That is, working time occupies most of the modern time, and buying vegetables and cooking become a burden to a certain extent. Therefore, the vendors in Chaozhou and Shantou vegetable market will take the opportunity to launch the "burden reduction" service mode, which should be more or less, whole or scattered, and no problem.
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< p > I call Chaoshan vegetable market service mode "< a href=" http://www.91se91.com/news/index_f.asp > lazy marketing < /a >, which represents a practical means of operation in a consumer's perspective. It wants consumers to think, even beyond consumers' expectations, so that consumers can pay extra money and get unexpected matching value service.
Because businesses have penetrated into the minds of consumers, empathy, constantly introducing all kinds of matching tools to make consumers lazy, lazy and even dependent on you, so the "loyalty" effect of marketing has often been revealed, that is, consumers can not choose, because businessmen have thought of the most important thing to pform consumers' needs into corresponding service contents, just like a famous hotpot brand and some Internet leisure snacks brand, will "lazy marketing" do well, surpass the bottom line of consumer service psychology, and rapidly enhance consumers' interest and recognition of brands and businesses.
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< p > Chaozhou Shantou vegetable market is a grass-roots marketing method. In the final analysis, it is the perfect embodiment of diversification and differentiation, < a href= "http://fz.sjfzxm.com/" > service system < /a >, which makes consumers "lazy brain" and "lazy to do". It imperceptibly strengthens the consumer's high dependence on merchants, and makes the business service considerate and intimate to a high degree of recognition of the brand, eventually forming the effect of "not looking for an alternative brand".
Considerate and lazy marketing can improve the entry threshold of backward brands and competitors, and on the other hand, it has a high degree of recognition to consumers and reduce their chance to replace brands.
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