Luxury Chinese Luxury Goods Abroad

Although the exchange rate of RMB against the euro rose from last year's 7.8:1 to 8.3:1 this year, the heat of luxury shopping among mainland tourists has not diminished. More than ninety percent of the consumers queuing outside the luxury stores are from the mainland of China.

It is estimated that purchases of luxury goods abroad can be three to 40% cheaper. Industry insiders say luxury price differentials both at home and abroad are still the main reason why mainland Chinese consumers are keen to go abroad for shopping.

Miss Cheung, who has just returned from Europe, sighs, "no matter which country's luxury stores, there are heroic and generous Chinese customers." a Chinese guest bought a dozen handbags at a LV store outside China, while another Chinese family bought several LV and several. Chanel Handbag. More than ninety percent of the consumers queuing up at luxury stores are from China.

According to British media, during the National Day holiday, Britain High-end brand Chinese tourists can be seen everywhere in the shop. On average, every Chinese tourist buys 8000 pounds (78354 yuan) of goods in the UK, and the Chinese consumption power even dwarfs the "tyrants" in the Middle East.

In this regard, luxury industry insiders say that the price difference between domestic and overseas luxury goods is still the main reason leading domestic consumers to go abroad for shopping, and many consumers' blind attitude towards luxury consumption has also led to the purchase of luxury goods and customs.

Phenomenon:

　 Buy more than a dozen LV handbags at a time.

Those who have been to Europe should be no stranger to this scene: they often go into luxury shops in hot shopping streets in Europe, and noisy Chinese people with yellow hair and black hair in the shop. While they are talking loudly with Chinese shopping guides, they also eagerly point to the names on the shelves for fear of being snatched away, saying, "eh, this, this, and this." Finally, carrying several packages of paper bags, laughing and laughing away.

In the eyes of many foreigners, Chinese tourists are now holding a "local tyrant" shopping feast after another.

However, this scene was "wonderful" during the National Day holiday. Miss Zhang, who had just returned from Europe, told reporters that she had come to three European countries, but no matter which country she was in. Luxury goods In the shop, there are both Chinese and generous Chinese customers. "In the pedestrian street of Vienna, I even saw a Chinese guest buy more than a dozen bags at LV store, while another Chinese family bought a few LV handbags and several Chanel handbags, and put all the goods on the floor to take pictures."

　　 Go to Europe to buy tool rice cookers

In addition to luxury goods, some of the practical daily necessities outside the country have become the choice of many tourists, even if they are very heavy and expensive, and they go back home from a distance.

According to Mr. Shao, another visitor to overseas, in addition to buying luxury goods, there are still a lot of friends in this group buying the latest Japanese rice cooker. "Although it costs RMB 6000 yuan, it is because the tour guide says that the Japanese pot is good, so a regiment of 32 people has more than a dozen of them taking pains and not afraid of high prices to carry the thick pot back to China." Mr. Shao told reporters.

Another Miss Xia, who was playing in Germany, also said that the tourists from their group went to Europe to start shopping. "Zwilling knives and kitchenware in Europe are very famous. There are several people in the regiment who have returned several sets of knives."

Statistics show that during the Past National Day golden week, the luxury goods consumed by the mainland in China totaled about 4 billion 100 million euros, an increase of 6.5% over the same period last year. If combined with the overseas incomplete statistics of invisible consumption and luxury service consumption, the total consumption should exceed 6 billion 500 million euros.

　　 Expert:

Mindset of consumption

"I saw many tourists in the group bought a lot of watches and handbags, and felt that they would not buy a little bit to go back and apologize for the fare." Miss Chen said, "fly to Europe for at least ten thousand yuan. If it is a tour group, it will cost at least 20 thousand yuan per person. Once a luxury item is bought, there will be several thousand yuan between domestic and overseas prices. If you buy more than a few pieces, you will be able to save all your airline tickets and travel expenses. Why not?

Reporters learned that there are a lot of consumers who have such a mental attitude. Industry experts pointed out that many domestic consumers when buying luxury goods have a "follow suit" phenomenon, the cluster effect appears. "Especially when friends start to use more luxury brands, they will imperceptibly drive their friends to understand, pay attention to and consume the brand. Many consumers begin to buy luxury goods for luxury goods, and gradually start to purchase luxury goods that match their own personality and temperament. They are rather indifferent to the concept of brand, and even dislike the brand publicity. They prefer to have a unique luxury, high quality and low-key luxury.

Allianz Group recently released the fourth edition of the global wealth report shows that from the national total wealth, China's national net assets of about 6 trillion and 500 billion euros, ranking second in Asia, second only to Japan.

However, from the per capita net assets, an average Chinese person, whose per capita wealth is 4720 euros, is significantly lower than Malaysia's 7810 euros and South Korea's 19180 euros. Ranked thirty-eighth in the world.