Home >

Chinese Textile And Garment Enterprises Optimize Trade Comprehensive Service Energy

2013/10/16 18:40:00 27

??? 日本語 Fran?ais English 中文

Chinese Enterprises Trade Comprehensive Service Capabilities Textile And Clothing

many Chinese exports to Japan < a href= "http://www.91se91.com/news/index_c.asp" > textile and garment enterprises < /a > reflect that this year is the most difficult year.

Some Chinese enterprises reduce their export volume to Japan, while others maintain their business volume, but operate under low profit or no profit.

there is a reflection of enterprises. Now the enterprises in China and Japan have problems in docking.

As the economy continues to slump and deflation continues, prices in Japan, especially clothing, are even lower than they were 20 years ago.

These 20 years are the fastest growing period of China's economy.

When inflation suppliers encounter deflation buyers, there are many problems when supply and demand side docking.

because of the increase in the cost of Chinese suppliers, some foreign buyers have to shift their demand to lower cost suppliers.

But cost is not a factor that affects purchasing demand after all.

Some enterprises have changed in the way of production, from the original attention to large and full turn to small and refined.

"this is the most difficult time for enterprises to export to Japan, which is more difficult than that during the financial crisis."

Fu Wenming, deputy general manager of Yantai Qili group, was disappointed when he saw reporters.

To cope with the grim situation, Yantai Qili group has two deputy general managers, who are here in Tokyo, Japan, to hold the OEM exhibition of Asia and the world's largest textile and clothing theme - CFF exhibition site, so as to get close contact with the market and understand the needs of customers.

The situation that Fu Wenming feels at the scene is still grim, the rigidity of China's processing costs is rising, the Japanese consumer market has not improved, and the clothing sales price in the terminal market is still strong at the low level, coupled with the recent devaluation of the Japanese yen, which makes Chinese enterprises unable to operate many orders.

"The volume of export business to Japan this year has dropped considerably."

Fu Wenming was very helpless about it.

Many companies are like beauty. Many orders are forced to give up because of the rising cost of processing.

The orders abandoned by Chinese enterprises have gone to some Southeast Asian countries and regions with lower processing costs around China.

according to relevant reports, countries and regions account for Japan's share of imported garments in 2012, indicating that China has dropped to below 80% in 10 years.

Sewing and decorating complex clothing requires high technical strength, and is still monopolized by Chinese enterprises that are close to Japan on geographical distances.

However, due to the depreciation of the Japanese yen, the import cost of Japanese clothing increased by two to 30% compared to 2012. In the Japanese import clothing market, the position of other emerging economies in Asia is rising.

According to media reports, Japanese textile and garment enterprises have shifted their production lines from China to Vietnam and Indonesia. Affected by this, the proportion of garments originating in China in the first half of this year has dropped to 71.4% from the record high of 81.1% a in 2005, from the record high of 2005 to /a.

in the face of this irreversible industrial pfer flood, China's < a href= "http://www.91se91.com/news/index_c.asp" > clothing export < /a > how should enterprises cope with it?

optimize trade comprehensive service capability

for the pfer of orders in China, Sun Zhengyi, general manager of Nantong Mei Mei Garments Co., Ltd., does not shy away from it.

But he also believes that in a short period of time, it is difficult for other competitors to surpass the advantages of China's comprehensive service to Japanese clothing export trade.

first, China's processing team has high quality and high processing efficiency.

Wang Qian, Qingdao Junyi International Trading Co., Ltd., told reporters that there are still many problems in the processing of Southeast Asian enterprises.

Her guests pinched the stopwatch and the processing efficiency of 4 workers in Bangladesh garment factory is equivalent to that of 1 workers in China.

China's highly efficient processing talent is a valuable asset.

Chinese enterprises should encourage these talents to make China's processing and manufacturing industry gain new competitive advantage after relying on demographic dividend to turn to talent dividends.

secondly, China and Japanese businessmen have convenient communication and high efficiency.

Sun Zhengyi said that because of the long cooperation between enterprises and Japanese merchants, they are familiar with each other, communicate smoothly and have high efficiency in business feedback.

For example, Chinese suppliers make business proposals, and Japanese businessmen can reply in second days.

After the supplier has been proofed, it will be delivered from Nantong express. Some express will arrive on the same day, and second of them will be able to arrive.

Such a rapid response capability can not be achieved in a short time in Southeast Asian enterprises.

Many enterprises reflect that most of the export dates for Japanese exports are less than a month.

Xue Feng, general manager of Qingdao Xi Kai International Trade Co., Ltd., told reporters that many Japanese orders now have priority in delivery.

In order to ensure the delivery time, some processing techniques can be changed, so that the delivery can be quicker and the delivery time is shorter. It can better meet the fast and changeable consumption demand in the retail market.

Xue Feng believes that the advantages of China's trade with Japan will be difficult to change in the short term.

The apparel industry is a demanding industry.

The dominant areas of China's trade with Japan are mainly concentrated in the eastern coastal areas centered around Dalian, Qingdao and Shanghai.

These areas are relatively close to Japan and are more efficient in operating orders.

in addition, the trade cost between Chinese and Japanese is much lower than that of the trade between China and Japan.

Sun Zheng has always told reporters that freight pport between China and Japan is not only frequent, but also due to full competition, freight prices are very cheap.

He told reporters that the express delivery from Nantong to Japan costs only 6 yuan per kilogram, which is cheaper than domestic express delivery from Nantong to Guangzhou and Beijing.

This is also one of the reasons why the same commodity retail price is cheaper than China's.

go global to reduce the cost pressure by using global resources /p >

according to the Japan Trade Promotion Agency, Japan's direct investment in China in the first half of this year dropped 31.1% from the same period last year to 4 billion 900 million US dollars.

By contrast, Japan's direct investment in Southeast Asia increased by 55.4% to a record $10 billion 300 million.

As Japanese companies seek a more secure political environment and lower labor and business costs, Japanese investment will shift from China to Southeast Asia.

The cost advantage of Southeast Asia has also made Chinese enterprises suffering from rising costs find a breakthrough.

The pace of "going out" of China's textile and garment enterprises has accelerated significantly in recent years.

In recent years, with the rapid increase of domestic labor production costs and the acceleration of the establishment of the global regional free trade zone, more and more Chinese textile and garment enterprises have made full use of two domestic and foreign resources and two markets to avoid trade risks and participate in global competition and promote the sustainable development of the domestic textile and garment industry by going out.

At present, the domestic textile and garment enterprises are mainly concentrated in Southeast Asia. These countries are attracting investment from domestic textile and garment enterprises by geopolitical advantages, policy support, low labor costs and preferential conditions such as the European Union and Japan's GSP, free trade zone tariff reduction and so on.

According to statistics from relevant departments, there were 47 textile and garment enterprises invested in factories in Kampuchea, Vietnam, Bangladesh and Burma in 2012, an increase of 1.6 times than in 2011.

this trend has also been confirmed in the CFF exhibition.

Some exhibitors attending the CFF exhibition actively go out and invest in Southeast Asia.

Jiangsu red bean import and Export Co., Ltd. is an old exhibitor of CFF. In 2007, the red bean group of Jiangsu red bean import and Export Co., Ltd. combined 3 Jiangsu enterprises and 1 Kampuchea enterprises in Kampuchea Province, Sihanouk, to establish a special economic zone with a total area of 11.13 square kilometers.

After several years of construction, the West Hong Kong Special Administrative Region has become one of the first 6 overseas economic and trade cooperation zones confirmed by the Ministry of Commerce and the Ministry of finance. It has also become the first cooperation zone to sign bilateral government agreements and establish bilateral government coordination mechanisms.

At present, the West Hong Kong Special Administrative Region (HKSAR) has made rapid progress, and has formed a construction scale of 3 square kilometers, initially showing the rudiment of the world-class industrial park. The region has settled in 32 enterprises from China, Japan, Europe and the United States and other countries and regions, and has solved over 8000 local employment.

According to Liu Yan, a foreign trade salesperson of the company, in order to reduce the pressure of rising cost, some large orders and simple style orders of red beans are now being processed by the group's factories in Kampuchea.

However, some of the more complicated orders or urgent delivery orders can only be processed locally in Jiangsu.

span style= "font-family:" span ";" ","

Another old exhibitor, Lu Yi Mei, Dalian, "P >" --EndFragment-- "CFF exhibition, is still the most beautiful booth in the exhibition this year.

Dalian Lu Yi Mei booth attracts many Japanese guests.

The special form of exhibition, such as store display, is an important reason to attract customers.

In addition, the company's promotional signboards that will set up processing plants in Vietnam are also important reasons for attracting guests.

According to Pu Min, general manager of Lu Yi Mei company in Dalian, this year, Lu Yi Mei's exhibitors not only display products full of design elements, but also convey important information to merchants. Dalian Lu Yi Mei has laid a processing base in Vietnam so as to provide more competitive products for Japanese customers.

As China's domestic processing costs continue to rise, in recent years, Lu Yi Mei processing base in Dalian has been shifting to lower cost areas. In the past few years, the processing base has been pferred to China's inland areas, and now the processing base is being pferred to Southeast Asia.

According to Pu Min, Lu Yi Mei's sole proprietorship factory in Vietnam will open in April next year, and the processing cost will be reduced by half if the processing base is pferred to Vietnam.

apart from investing in factories in Southeast Asia, more enterprises are careful to choose processing partners in Southeast Asia and place some orders in Southeast Asia.

Liu Yan, deputy general manager of Shandong Bai Yi, told reporters that in order to avoid the problem of rising costs, many enterprises have processed the orders received to Southeast Asia, and Bai Yi has begun to make a trial in this regard. P

Li Min, P of Shanghai Ya Yun Textile Chemical Co., Ltd., told reporters that now many fabrics exported to Japan by Ya Yun have gone to Southeast Asia.

The trend of garment sewing from China to Southeast Asia is irreversible.

The Shanghai Ya games will pay close attention to the opportunities brought by the development of Southeast Asian garment industry and increase the export window for Southeast Asia in due course.

Fu Wenming told reporters that there is no plan to invest in other parts of the Chinese mainland and Southeast Asia.

However, in view of the current rising cost problem, we intend to visit southeast Asia in the second half of this year to see if we can find a cooperative factory in Southeast Asia, and make some simple orders with longer delivery dates to the Southeast Asian partners.

Chinese suppliers have strong comprehensive trade service capabilities.

Making use of the low cost processing advantages of ASEAN region to enhance its trade service capabilities has become the choice of many Chinese textile and garment enterprises.

The textile and garment trade between China and ASEAN can not be ignored.

The recently released forecast and analysis report on China's apparel industry's production and marketing demand and development prospects pointed out that since the beginning of the year, China's exports to ASEAN have continued to exert momentum, and the export volume of each month has maintained a two digit growth rate. 2013~2017

In the first half of this year, total textile exports to ASEAN amounted to US $16 billion 180 million, an increase of 43.1%.

ASEAN's position in China's textile and garment export market surpassed Japan for the first time.

abandon large and full pursuit small but special

With the acceleration of the process of global economic integration and the establishment of regional free trade zones, China's textile and garment industry is facing industrial pformation and upgrading, rising costs, the gradual disappearance of demographic dividends and the increasing pressure on product mix adjustment. P

In addition to implementing the strategy of "going global", China's textile and garment enterprises are changing the domestic garment industry pattern through the use of global resources, expanding the global market and improving their comprehensive trade service capabilities. The industry development has entered the stage of pformation and upgrading, and the enterprises have gradually changed from the large and full mode focusing on product production to the small and specialized mode which focuses on design, research and development and marketing.

Li Min showed a photo of the customer to the reporter, which was a newly opened Japanese customer's factory in Burma. The size of the exhibition hall was at least 8000 square meters. The rows of factories in the factory were full of young workers, larger than that of some large textile and garment factories in the early 90s of last century.

More than ten years ago, there were many such sewing factories in China, which had been envied by the Japanese industry.

And now there is no clothing factory of this size around Shanghai.

Zhang Zhongzhi, general manager of Shanghai Zhong Kang Clothing Co., Ltd., told reporters that in recent years, China's garment industry has undergone changes in P, and these changes will have a far-reaching impact on the future trend of China's garment industry.

Chinese garment enterprises have experienced the rise and development to the present stage of shrinking.

Now there are thousands of factories in the vicinity of Shanghai.

Shanghai Zhong Kang Garment Co., Ltd. was set up in Jiading, Shanghai, in 2002. It is a wholly foreign-owned enterprise with production, import and export as a whole.

When the factory flourished, there were more than 300 workers, but now the factory size is controlled by five or six people.

Li Min also told reporters that Shanghai Ya Yun is adjusting according to the situation.

The company will build a small factory of twenty or thirty people around Shanghai next year, processing some high quality products and seeking higher added value.

the smaller scale of garment enterprises is the result of cost increase.

Zhang Zhongzhi disclosed that more than 100 garment factories in Shanghai are now less, because they can not afford to produce so many production workers now.

Many small garment enterprises around Shanghai have become small workshops.

Because of the low cost of small workshops, they can not pay five risks and one gold, they can rent cheap houses and use farm power.

When these small workshops have orders, workers will get together and disband without orders, and they will operate very flexibly.

But the disadvantage is that the production pattern of small workshops will weaken the competitiveness of China's garment industry.

Zhang Zhongzhi believes that the disadvantage of small workshops is no vision, no division of labor and teamwork.

Now many orders are received by foreign trade companies or large factories, and then they are distributed to small factories or small workshops.

This pattern confuses foreign trade companies or large enterprises when they take orders, because factories are not controlled by themselves.

If Nan (Shanghai) Garments Co., Ltd. is a knitting sweater enterprise, there are more than 20 people in Shanghai's factory.

Wen Hualing, a salesman of the company, believes that the existence of small workshops brings some convenience to enterprises.

If Nan mainly does his own order.

When you buy more orders, you will send some orders to other enterprises.

Wen Hualing told reporters that there are many small workshops in Shanghai, so that enterprises do not have to worry about their production capacity when placing orders. Orders can be placed to these small workshops for a long time.

Wen Hualing also told reporters that today's small workshop is essentially different from the small workshop of China's clothing industry. Many small workshops are made up of skilled workers and advanced equipment. At the same time, there are also some small workshops with specialized division of labor, such as knitting, sewing, plate making and sewing.

These professional workshops are highly efficient and of low quality.

the exhibitors of Ningbo Chao he Clothing Co., Ltd. told reporters that there are many small garment factories in Ningbo, but they do not affect their businesses, because they have their own business channels.

And this is also determined by the short trade and small quantity of export orders.

For some small orders, large enterprises can not open a line production, and small workshops can effectively solve the problem of small orders.

This person believes that the existence of small workshops is sometimes a supplement to enterprises.

Qingdao Dun sportswear Co., Ltd. is a new exhibitor of CFF exhibition, but its stalls are constantly streaming.

Company exhibitors briefed reporters that due to the large number of orders now, to adapt to many varieties, small quantity of market changes, the company launched a unique sublimation printing technology.

With this technology, printing is done without printer, but by printer.

This mode is the same as doing 1 things and doing 10 thousand things, so enterprises can do a clothing ordering.

This model is very popular with guests, and it has been used successfully in sports wear.

This exhibition will be extended to outdoor products, pet clothing, service uniform and other product categories.

These phenomena mentioned above may reveal some clues of the future changes of China's garment industry: when the processing cost advantages do not exist, Chinese garment enterprises can only shift to the higher level of the industrial chain -- design, research and development, and marketing, these non labor intensive, not relying on the scale to win the link, will become the key development link of Chinese garment enterprises in the future. P

The continuous upgrading of processing costs is promoting the pformation of Chinese textile enterprises to manufacturing service enterprises.

From this perspective, the smaller factories and the emergence of small workshops may not be a bad thing. Maybe this is the embryonic form of Chinese garment manufacturing service enterprises.